Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world.- Improved communication and efficiencies with our strategic SSP partners which resulted in developing new product initiatives, supply optimization and improved data sharing.- Built and managed an operations team responsible for monitoring supply chain performance to ensure uninterrupted access to inventory as well as overseeing supply quality controls.- Resolved over 95% of submitted support tickets related to technical issues which affected delivery of campaigns.- Increased supply demand by 30% by implementing new SSP Platform opportunities which align with the needs of our customers as well as our programmatic buying strategies.- Expanded supply access with our global expansion efforts in ensuring reach and access to inventory across multiple geos.- Worked with cross-functional teams on strategic development of our supply in coordination with other key stakeholders on such initiatives as PMP activation, yield management and buying strategies.- Participated in educational and training sessions regarding supply, as well as provide insight reports on supply health, roadmaps and other relevant growth initiatives.

Je travaille avec les éditeurs pour maximiser leurs revenus numériques- analyse d'optimisation, leur stratégie programmatique, l'intégration de SSP, introduire de nouveaux produits / services et les ventes des agences.I work with publishers to maximize their digital revenue- optimization analysis, programmatic strategy, SSP integrations, introduce new products/services and agency sales. Clients: Spordle, Two Circles, IPNOS, Prohaska Consulting, Contxtful, Canadavisa.com

Thousands of sports organizations rely on Spordle for their technological solutions, whether it be for member registration, managing various competitions or compiling statistics and results.- Improved the ad monetization strategy and ad operations which increased revenue by more 20% YOY.- Developed agency relationships and curated new PMP deals which increased revenue by 20%.- Partnered with new SSP partners to increase bid opportunities which resulted in increasing revenue.- Collaborated in site re-design to optimize ad placements which increased key KPIs such as viewability to reach industry standards of 70%+.

Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans. - Planned the yield optimization strategy with a sports focused client which included daily revenue analysis, monthly performance analysis, and managing SSP partnerships. - Identified new ad monetization strategies and participated in adding new supply partners which increased revenue MoM by 20%.- Identified a short-list of vendors and participated in vendor calls to help evaluate capabilities and fit for the client's needs.

Oboxmedia is a boutique-style sales and publisher representation firm with focus on the Canadian digital advertising market. Our publisher portfolio includes well known French Canadian properties and premium US properties.Publishers past & present include: Twitch, Ranker, Mashable, Rovio, Penske Media Corp, TuneIn, Roblox, HollywoodPQ, Danslescoulisses, Troisfoisparjour, Nightlife.ca.Duties include:- Signed on new publishers, agency trading desks, SSPs- Responsible for overall Programmatic revenue. Sourcing demand from agency trading desks and brands directly. - Ensuring programmatic revenue is optimized by strategic analysis and acting on those findings- Initiated the plan to on-board a header bidder solution- Initiated and implemented ads.txt across all sites within the company's portfolio- Develop long-term relationships with senior decision-makers at current and prospective partners- Act as daily point of contact for key partners and serve as an escalation point for issues - providing analysis, resolution, and expectation settings internally and externally- Provide ongoing support for partners’ operational practices and activities- Analyse business opportunities and manage projects that support relationships between Obox and our strategic demand partners- Work closely with Sales Team, Ad Operations and Engineering to take charge of and resolve technical publisher issues- Facilitate communication with internal partners to effectively manage overall partnerships (inventory demands, product strategy and needs, roadmaps, operational requirements)Results:- Expanded Canadian footprint by signing a number of leading US publishers- Mashable, Roblox, Penske Media Corporation resulting in increased corporate revenues in display, video and content.- Increased programmatic revenues by 50% by expanding and managing successful partnerships with third party ad exchanges, agency trading desks and ad platforms.

Oboxmedia is a boutique-style sales and publisher representation firm with focus on the Canadian digital advertising market. Our publisher portfolio includes well known French Canadian properties and premium US properties.Publishers past & present include: Twitch, Songza, Mashable, Rovio, Penske Media Corp, TuneIn, Roblox, HollywoodPQ, Danslescoulisses, Troisfoisparjour, Nightlife.ca.Duties include:- Signed on new publishers, agency trading desks, SSPs- Responsible for overall Programmatic revenue. Sourcing demand from agency trading desks and brands directly. - Ensuring programmatic revenue is optimized by strategic analysis and acting on those findings- Initiated the plan to on-board a header bidder solution- Initiated and implemented ads.txt across all sites within the company's portfolio- Develop long-term relationships with senior decision-makers at current and prospective partners- Act as daily point of contact for key partners and serve as an escalation point for issues - providing analysis, resolution, and expectation settings internally and externally- Provide ongoing support for partners’ operational practices and activities- Analyse business opportunities and manage projects that support relationships between Obox and our strategic demand partners- Work closely with Sales Team, Ad Operations and Engineering to take charge of and resolve technical publisher issues- Facilitate communication with internal partners to effectively manage overall partnerships (inventory demands, product strategy and needs, roadmaps, operational requirements)Results:- Expanded Canadian footprint by signing a number of leading US publishers- Mashable, Roblox, Penske Media Corporation resulting in increased corporate revenues in display, video and content.- Increased programmatic revenues by 50% by expanding and managing successful partnerships with third party ad exchanges, agency trading desks and ad platforms.