Rickson Lucas Email & Phone Number

Dubai, Dubai, Ae

- One-stop-shop full service integrated Marketing Consultancy leadership role delivering Creative, Digital and Offline media Strategy, Planning & Buying for brands - Building and managing strategic partnerships for advertising agency - Meeting and partnering with vendor/suppliers for various client/brand/agency requirements - Building/maintaining partnerships with Government and Client Procurement Teams - Sharing recommendations with brands on improved media planning and multi-channel strategy - Imparting suggestions on social media marketing, content creation and strategy - Campaign and creative materials road-map - Champion and manage new projects to create stronger partnerships - Build the organizational network by through targeted outreach and strong project planning - Liaise with partners to problem solving, communicate needs and create synergy - Analyze and report on partner initiatives, forecast for strategic changes and report on key metrics - Generating timely RFI/ RFP responses and quotations, ROI spreadsheets, and sales presentations - Responsible for overseeing all business relationships, partnerships and alliances for the organization for both commercial and technical relationships - Supporting a direct sales channel and exploring opportunities to create an indirect model of co-sell, cross-sell and/or resale channels - Documenting and executing existing partnership planning and strategy, partnership progress among many various facets of the business, and forecasting of financial impact due to these partnerships and alliances - Identifying marketing opportunities to grow reputation for organization in industry media partners by publishing achievements - hands-on Esports marketing and full funnel campaign execution experience

Paris, Île-De-France, Fr

Digital Agency Leadership role setting up Agency Office in the Middle East. Core objective being providing ad technology, strong programmatic expertise and social media strategy to deliver successful digital campaigns- Digital ad technology business development, country leadership- Setting up of new MEA regional office and spear heading growth- Building brand presence and technology offering in the region- Creating business pipeline by converting new clients- Account Management and Client Servicing- Offering awareness and lead based programmatic digital campaigns with personalized Dynamic Creative Optimization messaging on Desktop and Mobile- Full funnel objective strategy planning- Cross channel multi-market digital strategies on Desktop and Mobile- Delivering programmatic video campaigns on Desktop and Mobile- Planning social media advertising across platforms like Facebook, Instagram, YouTube, LinkedIn, Snapchat, etc.- Selling managed programmatic services to both direct clients and agencies- Acquisition and responding to RFP and constantly pitching for new accounts- Presenting Engaged! DCO, a proprietary Dynamic Creative Optimization technology that personalizes ad creatives in real-time. We are more than a trading desk- Delivering successful prospecting and retargeting campaigns- Being able to successfully deliver campaigns based on various objectives/metrics - views, clicks, leads, engagements, app downloads, etc.- Reporting in to HQ in France- Business consolidation on Salesforce- Responding to RFPs with detailed presentations and media plans- New business generation- Partnering with agencies and marketeers to provide technology led digital campaigns and advanced trading expertise- Ensuring brand and data safety of clients- Offering real-time reporting dashboard with campaigns giving clients full access to campaigns and optimization. Transparency is a technology USP- Growing the organizations business footprint in the MEA region

Dubai, Ae

Managing the Middle East edition of the international magazine brand HELLO! and all its commercial activities/extension-Selling to direct clients-Maintaining highest standards of client servicing-Well acquainted with CRMS-Management & reporting of forecast-Recruitment / hiring-Managing & handling agencies-Negotiating contracts-Extracting advertising from a broad range of clients and agencies -Existing client business consolidation and servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships internally & external to the firm

Publisher role managing the Middle East editions of 2x highly recognized Times of India Group brands - FILMFARE and FEMINA with all its commercial activities / extension-Business Development-Creating sales strategy-Establishing a sales team structure-Maintaining highest standards of client servicing-Managing sales team-Liaising with clients and agencies to grow revenue-Growing the Brands-New business generation-Cracking accounts-Negotiating contracts-Existing client business consolidation and servicing-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships internally & external to the firm

Dubai, Ae

Managing the Middle East edition of the international magazine brand ESQUIRE and all its commercial activities / extension-Selling to direct clients-Maintaining highest standards of client servicing-Management & reporting of forecast-Well acquainted with CRMS-Recruitment / hiring-Managing & handling agencies-Negotiating contracts-Extracting advertising from a broad range of clients and agencies for Esquire Middle East magazine among many other things-Existing client business consolidation and servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships internally & external to the firm

Dubai, Ae

Managing the Middle East edition of the international magazine brand ESQUIRE and all its commercial activities / extension-Extracting advertising from a broad range of clients and agencies for Esquire Middle East-Existing client business consolidation and servicing -Maintaining highest standards of client servicing-New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships with every possible men's brand in the UAE-Well acquainted with CRMS

Dubai, Ae

Looking after the magazine brand AHLAN! and all its commercial activities including extensions – Ahlan Masala!, Ahlan! Arabic, HOT 100, Masala Awards, BEST IN & various other Ahlan! Events-Extracting advertising from a broad range of clients and agencies for the Ahlan group-Launched www.AhlanLive.com & www.Masala.com-Existing client business consolidation and servicing-Maintaining highest standards of client servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Well acquainted with CRMS

-Heading sales and solely generating business across 6 publications-Promoting our projects at various business events & building primary B2B relationships-Maintaining highest standards of client servicing-Working with the Dubai Property Group that governs the property market in Dubai and is a government body to produce their annual guide-Execution of everyday operational and brand related work-Maintaining reports and work records -Creating strategies on new projects and building the revenue flow into the company

-Extracting advertising from a broad range of clients and agencies for the magazine Concierge Dubai & launched Concierge Abu Dhabi magazine-Existing client business consolidation and servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships with every possible hotel in the UAE

Dubai, Ae

Responsibilities:-Extracting advertising from a broad range of clients and agencies for the Time Out group as well as launching the ITP Men’s Group-Existing client business consolidation and servicing -Maintaining highest standards of client servicing-New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies

Led a 35 strong team to launch a new division of customer service at C-Cubed catering to a host of hotel guests across the US involved in network setup and getting customers tech-savvy.- Managed a 35 member team- Led an online sales team for a US based client www.RitzCameras.com- Launched a new project for a US based client Golden Tree- Setting schedules and shifts for staff- Reporting revenue- Managing quality level and standards- Handling problems and supervisor escalations- Resolving issues any team member may have