Rickson Lucas Email and Phone Number
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With over 19 years of professional experience in the United Arab Emirates, I am a media sales and marketing leader with a track record of delivering successful creative, digital, and offline media strategy, planning and buying for brands. I am at present the Director of Strategic Partnerships at Team Red Dot, a prominent marketing consultancy in Dubai.In my role, I am a marketing/media consultant & advise brands on how to strategically plan & buy their media across all offline and digital channels to drive maximum impact while ensuring cost efficiency. My role as well includes creating RFP/RFI's from partnerships with both government & private sector entities along with maintaining relationships with procurement teams. I represent the agency at events and qualify business participation.I have strong entrepreneurial experience, having previously set up a new regional office in Dubai for a French digital agency and spearheaded growth for the programmatic advertising technology business. I am passionate about everything related to marketing - digital marketing, marketing technology, programmatic advertising, Generative AI, Esport and gaming, social media marketing, influencer marketing, OOH marketing, and digital content creation. I have a stellar reputation of being trustworthy and honest. I work hard, and am persistent. I eagerly look forward to my next challenge.
Team Red Dot
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Director Of Strategic PartnershipsTeam Red Dot Oct 2021 - PresentDubai, Dubai, Ae- One-stop-shop full service integrated Marketing Consultancy leadership role delivering Creative, Digital and Offline media Strategy, Planning & Buying for brands - Building and managing strategic partnerships for advertising agency - Meeting and partnering with vendor/suppliers for various client/brand/agency requirements - Building/maintaining partnerships with Government and Client Procurement Teams - Sharing recommendations with brands on improved media planning and multi-channel strategy - Imparting suggestions on social media marketing, content creation and strategy - Campaign and creative materials road-map - Champion and manage new projects to create stronger partnerships - Build the organizational network by through targeted outreach and strong project planning - Liaise with partners to problem solving, communicate needs and create synergy - Analyze and report on partner initiatives, forecast for strategic changes and report on key metrics - Generating timely RFI/ RFP responses and quotations, ROI spreadsheets, and sales presentations - Responsible for overseeing all business relationships, partnerships and alliances for the organization for both commercial and technical relationships - Supporting a direct sales channel and exploring opportunities to create an indirect model of co-sell, cross-sell and/or resale channels - Documenting and executing existing partnership planning and strategy, partnership progress among many various facets of the business, and forecasting of financial impact due to these partnerships and alliances - Identifying marketing opportunities to grow reputation for organization in industry media partners by publishing achievements - hands-on Esports marketing and full funnel campaign execution experience -
Sales Director MeaGamned! Oct 2016 - Nov 2019Paris, Île-De-France, FrDigital Agency Leadership role setting up Agency Office in the Middle East. Core objective being providing ad technology, strong programmatic expertise and social media strategy to deliver successful digital campaigns- Digital ad technology business development, country leadership- Setting up of new MEA regional office and spear heading growth- Building brand presence and technology offering in the region- Creating business pipeline by converting new clients- Account Management and Client Servicing- Offering awareness and lead based programmatic digital campaigns with personalized Dynamic Creative Optimization messaging on Desktop and Mobile- Full funnel objective strategy planning- Cross channel multi-market digital strategies on Desktop and Mobile- Delivering programmatic video campaigns on Desktop and Mobile- Planning social media advertising across platforms like Facebook, Instagram, YouTube, LinkedIn, Snapchat, etc.- Selling managed programmatic services to both direct clients and agencies- Acquisition and responding to RFP and constantly pitching for new accounts- Presenting Engaged! DCO, a proprietary Dynamic Creative Optimization technology that personalizes ad creatives in real-time. We are more than a trading desk- Delivering successful prospecting and retargeting campaigns- Being able to successfully deliver campaigns based on various objectives/metrics - views, clicks, leads, engagements, app downloads, etc.- Reporting in to HQ in France- Business consolidation on Salesforce- Responding to RFPs with detailed presentations and media plans- New business generation- Partnering with agencies and marketeers to provide technology led digital campaigns and advanced trading expertise- Ensuring brand and data safety of clients- Offering real-time reporting dashboard with campaigns giving clients full access to campaigns and optimization. Transparency is a technology USP- Growing the organizations business footprint in the MEA region -
Commercial DirectorItp Media Group Mar 2016 - Sep 2016Dubai, AeManaging the Middle East edition of the international magazine brand HELLO! and all its commercial activities/extension-Selling to direct clients-Maintaining highest standards of client servicing-Well acquainted with CRMS-Management & reporting of forecast-Recruitment / hiring-Managing & handling agencies-Negotiating contracts-Extracting advertising from a broad range of clients and agencies -Existing client business consolidation and servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships internally & external to the firm -
Business Development DirectorSaffron Media Works Oct 2014 - Mar 2016Publisher role managing the Middle East editions of 2x highly recognized Times of India Group brands - FILMFARE and FEMINA with all its commercial activities / extension-Business Development-Creating sales strategy-Establishing a sales team structure-Maintaining highest standards of client servicing-Managing sales team-Liaising with clients and agencies to grow revenue-Growing the Brands-New business generation-Cracking accounts-Negotiating contracts-Existing client business consolidation and servicing-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships internally & external to the firm
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Sales DirectorItp Media Group Dec 2013 - Sep 2014Dubai, AeManaging the Middle East edition of the international magazine brand ESQUIRE and all its commercial activities / extension-Selling to direct clients-Maintaining highest standards of client servicing-Management & reporting of forecast-Well acquainted with CRMS-Recruitment / hiring-Managing & handling agencies-Negotiating contracts-Extracting advertising from a broad range of clients and agencies for Esquire Middle East magazine among many other things-Existing client business consolidation and servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships internally & external to the firm -
Group Sales ManagerItp Media Group May 2013 - Dec 2013Dubai, AeManaging the Middle East edition of the international magazine brand ESQUIRE and all its commercial activities / extension-Extracting advertising from a broad range of clients and agencies for Esquire Middle East-Existing client business consolidation and servicing -Maintaining highest standards of client servicing-New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships with every possible men's brand in the UAE-Well acquainted with CRMS -
Group Sales ManagerItp Media Group Feb 2008 - Jun 2013Dubai, AeLooking after the magazine brand AHLAN! and all its commercial activities including extensions – Ahlan Masala!, Ahlan! Arabic, HOT 100, Masala Awards, BEST IN & various other Ahlan! Events-Extracting advertising from a broad range of clients and agencies for the Ahlan group-Launched www.AhlanLive.com & www.Masala.com-Existing client business consolidation and servicing-Maintaining highest standards of client servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Well acquainted with CRMS -
Business Development ManagerInk Publishing Jul 2007 - Jan 2008-Heading sales and solely generating business across 6 publications-Promoting our projects at various business events & building primary B2B relationships-Maintaining highest standards of client servicing-Working with the Dubai Property Group that governs the property market in Dubai and is a government body to produce their annual guide-Execution of everyday operational and brand related work-Maintaining reports and work records -Creating strategies on new projects and building the revenue flow into the company -
Sales ManagerNpi (Npimedia) Apr 2007 - Jun 2007-Extracting advertising from a broad range of clients and agencies for the magazine Concierge Dubai & launched Concierge Abu Dhabi magazine-Existing client business consolidation and servicing -New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies-Building relationships with every possible hotel in the UAE -
Sales Manager – Time Out Dubai, Time Out Abu Dhabi, Time Out GuidesItp Media Group Aug 2005 - Apr 2007Dubai, AeResponsibilities:-Extracting advertising from a broad range of clients and agencies for the Time Out group as well as launching the ITP Men’s Group-Existing client business consolidation and servicing -Maintaining highest standards of client servicing-New business generation-Hitting targets consistently-Assessing upcoming campaigns and co-ordination with various media/activation agencies -
Team LeaderCcubed Solutions Oct 2002 - Feb 2004Led a 35 strong team to launch a new division of customer service at C-Cubed catering to a host of hotel guests across the US involved in network setup and getting customers tech-savvy.- Managed a 35 member team- Led an online sales team for a US based client www.RitzCameras.com- Launched a new project for a US based client Golden Tree- Setting schedules and shifts for staff- Reporting revenue- Managing quality level and standards- Handling problems and supervisor escalations- Resolving issues any team member may have
Rickson Lucas Skills
Rickson Lucas Education Details
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Jaipur National UniversityMaster Of Business Administration - Mba
Frequently Asked Questions about Rickson Lucas
What company does Rickson Lucas work for?
Rickson Lucas works for Team Red Dot
What is Rickson Lucas's role at the current company?
Rickson Lucas's current role is LinkedIn Top Media Sales Voice | Director of Strategic Partnerships | MBA | OOH & Digital Media Strategy, Planning & Buying | Programmatic | Paid Social | Digital Transformation | Performance Digital | ESPORTS Marketing.
What is Rickson Lucas's email address?
Rickson Lucas's email address is ri****@****itp.com
What schools did Rickson Lucas attend?
Rickson Lucas attended Jaipur National University.
What are some of Rickson Lucas's interests?
Rickson Lucas has interest in Children, Economic Empowerment, Environment, Human Rights, Animal Welfare.
What skills is Rickson Lucas known for?
Rickson Lucas has skills like Digital Marketing, Advertising, Online Advertising, Business Development, Social Media Marketing, Marketing Communications, Crm, B2b, Public Relations, Marketing Strategy, Marketing, Media Planning.
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