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A proven senior executive and general manager with a track record of delivering strong results through high performing teams in extremely competitive business segments. A strategic leader with nearly 30 years of general management, marketing, and sales experience in dynamic consumer products organizations, both large and small. Broad functional responsibility in P&L, strategic planning, business development, sales management, brand marketing, innovation and operations. Demonstrated ability to recruit, build and motivate diverse work teams to drive superior growth and personal development. Critical experiences include:- Served as a Director on 14 Boards- Chairman of Board (4 Boards)- Chair of Compensation and Strategy Committees- Investor in 40+ start-ups, mostly in food & beverage - Started two companies- Built sales and marketing teams- Led multiple acquisitions- Restructured a $350MM sales organization- A driver of the process to sell two companies- Led the integration into a Fortune 200 companySpecialties: Raising Venture CapitalInvestment sourcing and due diligenceConsumer Goods (Food & Beverage)Marketing StrategyBranding and IdentityMedia and AdvertisingConsumer PromotionSales Strategy and New Business DevelopmentBusiness TransformationIntegration
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Managing PartnerVarious CompaniesNew York, Ny, Us
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Chief Executive OfficerCaulipower May 2024 - PresentLos Angeles, California, Us -
Member Board Of DirectorsCaulipower Sep 2022 - May 2024Los Angeles, California, Us
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Venture InvestorRicks Family Ventures Llc Mar 2006 - PresentPrivate venture/ private equity investor specializing in CPG food and beverage and restaurants.Past investments: Bear Naked Granola (Kellogg’s), Evol Burritos (Boulder Brands), Kevita (PepsiCo), I and Love and You Pet (L Catterton), Sweet Earth (Nestle), Yasso (Castanea), Plum Organics (Campbell’s), Sufferfest (Sierra Nevada), Grillo’s (King’s Hawaiian), Curlsmith (Helen of Troy), Peet’s Coffee, Caribou Coffee, Noah’s Bagels, Panera Bread, Krispy Kreme, Einstein Bros Bagels.Current investments: Kitu Life Super Coffee, Spindrift, Ancient Nutrition (VMG), Suja/Vive Organic, June Shine/Flying Embers, Wilde, Pact, Jot, Eastern Standard Provisions, Hoplark, Rustic Bakery, Whistlepig, Ghost, Sambazon, Poppi, Olipop, Best Day Brewing.
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Managing PartnerVarious Companies Oct 2016 - PresentGreenwich, Ct, UsManaging Partner for real estate portfolio including CBR LLC, 300 West Partnership, Martin Ray 4651 LLC. Investor in multiple mixed use, commercial and industrial projects in San Diego, Park City, Columbus, Salt Lake and Asheville.
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Member Board Of DirectorsGuru Organic Energy Aug 2024 - PresentMontreal, Quebec, Ca -
Member Board Of DirectorsKos Naturals Sep 2022 - PresentSanta Barbara, Ca, Us -
Member Board Of Directors / Advisory Board MemberKitu Life Inc. Super Coffee Oct 2018 - Jun 2024Austin, Texas, UsRoles include Investor, Advisor and Independent Director. Work closely with the brothers and the Kitu team on growth strategies, investment decisions and on building capabilities. -
Chief Executive OfficerKitu Life Inc. Super Coffee Dec 2022 - May 2024Austin, Texas, Us
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PresidentKitu Life Inc. Super Coffee Mar 2022 - May 2024Austin, Texas, Us
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Operating AdvisorContinental Grain Company Apr 2021 - Apr 2022New York, Us -
Managing Director North America Direct InvestmentsContinental Grain Company Apr 2019 - Mar 2021New York, UsCo-led NA Direct Investment portfolio of public and private positions.
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Member Board Of DirectorsIdaho Pacific Corporation Oct 2019 - Mar 2022
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Member Board Of DirectorsRestaurant Technologies Apr 2020 - Mar 2021Mendota Heights, Mn, UsJoined the Board of Directors as Continental Grain’s representative, working alongside RTI management and Goldman Sachs (lead investor). The company navigated through the pandemic, minimizing the impact and optimizing the business, greatly improving depot economics. Company achieved an 11% revenue CAGR and 25% EBITDA CAGR and successfully sold to ECP. -
Member Board Of DirectorsCoastal Sunbelt Produce Sep 2019 - Mar 2021Laurel, Maryland, UsJoined the Board of Directors when the company had delivered 1% IRR on the investment thesis. Worked with the team on strategy which included two bolt-on acquisitions and subsequent integrations. Combined company generated over $600M in annual revenue and significantly improved EBITDA through synergies. Coastal achieved an excellent outcome in a full sale to Sysco and out-performing the investment thesis on both MOOC and IRR. Chairman of Compensation Committee. -
Member Board Of DirectorsJoyride Jul 2019 - Mar 2021Bakersfield, California, Us -
Chairman Of The BoardCicis Pizza May 2019 - Mar 2021Coppell, Tx, Us -
Chairman Of The BoardWholesome Sweeteners Jun 2019 - Feb 2021Sugar Land, Tx, UsWorked closely with CEO and Directors to develop and execute a turnaround plan for Wholesome, including an overhaul of the executive team. Successfully led the sale process to Whole Earth Brands. Negotiated all aspects of the sale to WEB without an investment bank. Increased the value of the equity by nearly 6x in 2+ years. Chairman of Compensation Committee. -
Ceo & President Einstein, Noah’S, Bruegger’S & Manhattan (4 Concepts)Einstein Bros Bagels Jan 2016 - Apr 2019Denver, Colorado, UsLead the bagel brands business unit which consists of Einstein Bros. Bagels, Bruegger’s Bagels, Noah’s NY Bagels and Manhattan Bagel Company. -
Chairman Board Of DirectorsFarmhouse Culture Dec 2017 - Nov 2018Evanston, Illinois, Us -
Member Board Of Directors & InvestorYasso, Inc. Mar 2014 - Mar 2017Boulder, Colorado, UsWorked closely with co-founders and Directors to manage the transformation of the business from a high-growth company to a highly profitable company and a successfully exit to Castanea. -
Cmo & Svp/GmPeet'S Coffee Mar 2014 - Mar 2016Emeryville, Ca, UsLed Marketing, Retail Brand/Category Management, Innovation and the E-Commerce Channel. -
Board MemberMighty Leaf Tea Aug 2014 - Jan 2016Emeryville, California, Us -
Chief Marketing Officer & Svp Of SalesPlum Organics Mar 2012 - Mar 2014Fresno, California, UsLead the revenue side of the business for the fastest growing baby food brand. Responsible for setting the strategy for Marketing, Sales, Innovation and Category Management. Repositioned the brand and launched the successful Feed Amazing campaign, which propelled the brand to the #1 position in organic baby food. Involved in all key aspects of the sale process to Campbell’s. -
Board MemberNeways International Jan 2012 - Dec 2012Provo, Utah, Us -
Founder & CeoYumnuts Naturals Aug 2008 - Jan 2012Founded a healthy snacking company. Raised over $2MM in venture capital. Launched into 3000 stores in the first year breaking $1MM in sales. Sold company in January 2013 to Hudson River Foods.
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General Manager / Svp & InvestorBear Naked Granola Apr 2006 - Aug 2008General Manager of Bear Naked through the acquisition and integration by the Kashi Division of Kellogg. Built the sales and marketing organization to drive growth from $10 million in sales to $45 million in less than 18 months. Played significant leadership role in driving both the successful sale to Kellogg's and the subsequent integration into the Kashi organization.
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Vice President Of SalesPepsico 2005 - 2006Purchase, New York, UsLed a team of 43 sales professionals on the $400MM Lipton Tea Partnership. Sales teams accountable for retail sales, distributor sales, foodservice sales and foodservice equipment management/service. -
Director Of Marketing And Various Mktg RolesPepsico 1997 - 2005Purchase, New York, UsVarious brand management positions:Director Multicultural MarketingSr. Brand Manager, Sierra MistSr. Brand Manager, Mountain DewBrand Manager, Mountain DewBrand Manager, Marketplace InitiativesAssociate Manager, Marketplace Initiatives
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MarketingFisher-Price 1995 - 1997East Aurora, New York, Us
Tyler Ricks Skills
Tyler Ricks Education Details
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University At Buffalo School Of Management, The State University Of New YorkMarketing -
University At BuffaloEconomics
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Monroe Community College
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Cornell University
Frequently Asked Questions about Tyler Ricks
What company does Tyler Ricks work for?
Tyler Ricks works for Various Companies
What is Tyler Ricks's role at the current company?
Tyler Ricks's current role is Managing Partner.
What is Tyler Ricks's email address?
Tyler Ricks's email address is ri****@****ail.com
What is Tyler Ricks's direct phone number?
Tyler Ricks's direct phone number is +151072*****
What schools did Tyler Ricks attend?
Tyler Ricks attended University At Buffalo School Of Management, The State University Of New York, University At Buffalo, Monroe Community College, Cornell University.
What skills is Tyler Ricks known for?
Tyler Ricks has skills like Marketing Strategy, Brand Management, Strategy, Consumer Products, Business Development, Marketing, Strategic Planning, Start Ups, Leadership, Management, Advertising, Sales Management.
Who are Tyler Ricks's colleagues?
Tyler Ricks's colleagues are Naomi Birch, Marie Hasselback-Costa, Monica Cowan, Chris Taylor, John Michael Tomczak, Dina Gutierrez, Cindy F.
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