Rick Swensen Email & Phone Number

South Jordan, Ut

Greater St. Louis Area

• Led a project developing new manufacturing techniques enabling the launch of a premium line of Beggin Strips which surpassed its’ $15MM launch target while improving both brand and retailer margins• Managed all aspects of rennovation of Beggin’ brand in changing packaging sizes, structures, creative, product formulas, and pallet configurations, which saved the brand $1.9MM per year• Developed and executed eCommerce strategy for the Beyond brand through innovative pricing, paid search, and eContent tactics, leading to $4MM+ in profitable sales growth vs. previous year• Created Advanced TV advertisement at one sixth the cost of standard production by leading a condensed creative team in working directly with videographer/photographer on location in Alaska

• Pioneered a new product format in designing and launching Pixy Stix Candy Canes leading to a design award• Managed all aspects of $37 MM Holiday portfolio consisting of 45+ SKUs and 14 brands• Led Holiday I/R launch for confections group including 19 new items totaling 29.9% of the final portfolio• Increased Holiday profitability by 140 bps by portfolio optimization and leading segment pricing activity

• Achieved the #2 rank of 514 US territories through innovative analysis of physician prescribing data and re-segmentation of doctor profiles• Designed a new physician targeting strategy resulting in the #1 US rank for Lilly's top product Zyprexa• Directed the launch of Cymbalta into the Boston pain market successfully overtaking its primary competitor in market share within the first year for 11 of the 15 largest insurance plans• Developed quantitative analysis tools adopted by all Lilly pain focus representatives in North East leading to three territories ranking in the top ten nationally• Received one of the ten highest customer feedback scores nationally while representing the neuroscience portfolio to Harvard Medical School affiliated physicians

Mba, Marketing

Activities and Societies: Academic Representative, Marketing Association, Venture Capital

Ba, Advertising/Marketing Communications