Rick Vaserman
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Rick Vaserman Email & Phone Number

Founder @ Embrace Innovation | Master Enterprise/Solution/Technical Architect | Strategic Thinker, Deep Business & Technical at Embrace Innovation
Location: San Francisco, California, United States 10 work roles 1 school
1 work email found @salesforce.com 2 phones found area 310 and 415 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Founder @ Embrace Innovation | Master Enterprise/Solution/Technical Architect | Strategic Thinker, Deep Business & Technical
Location
San Francisco, California, United States

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Rick Vaserman is listed as Founder @ Embrace Innovation | Master Enterprise/Solution/Technical Architect | Strategic Thinker, Deep Business & Technical at Embrace Innovation, based in San Francisco, California, United States. AeroLeads shows a work email signal at salesforce.com, phone signal with area code 310, 415, and a matched LinkedIn profile for Rick Vaserman.

Rick Vaserman previously worked as Founder at Embrace Innovation and Strategy and Architecture - Gaming and Marketplaces at Salesforce. Rick Vaserman holds Bachelor Of Commerce, Finance from Concordia University.

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Email format at Embrace Innovation

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{first}.{last}@salesforce.com
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Profile bio

About Rick Vaserman

Let me tell you about Embrace Innovation's Essentials 1-2-3™ offering. A rapid, low-cost path to enabling small businesses to quickly leverage their investment in Salesforce Essentials.Day 1: Design: Demand Generation, Lead Management, Accounts/Contacts, Activities and OpportunitiesDay 2: Configure: Enable all the Design Areas in Day 1Day 3: Go Live: User Setup, Seed Data Upload, Final Walkthrough - GO LIVE !!!An Essentials 1-2-3™ implementation will get you productive in as quickly as 3 daysGuided workshops with a knowledgeable, experienced Salesforce resourceReach out to me to discuss !

Listed skills include It Strategy, Saas, Business Process Improvement, Program Management, and 44 others.

Current workplace

Rick Vaserman's current company

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Embrace Innovation
Embrace Innovation
Founder @ Embrace Innovation | Master Enterprise/Solution/Technical Architect | Strategic Thinker, Deep Business & Technical
AeroLeads page
10 roles · 34 years

Rick Vaserman work experience

A career timeline built from the work history available for this profile.

Founder

Current

Strategic thinkers that bring a deep set of business and technical skills across business areas. Repeated success working with companies (large/small) that typically have a tremendous amount of difficulty finding a consultant that collects and synthesizes information to produce solutions that are realistic and rooted in business value . We are not driven by how many resources we can place with a client. We measure success by the impact we make partnering with business executives on the most challenging, complex and strategic initiatives they have. Representative client projects:Currently working with an emerging global Electric Vehicle manufacturer serving as a chief architect across their Commerce, Sales and Service business areas. Providing senior advisory services to both IT and Business executives in optimizing their Salesforce & SAP investments.For a Solar Utility Provider - Engaged to provide Chief Enterprise Architect Services supporting business and IT executives in both business and technology investment optimization- Constructed the short/mid/long-term capability roadmap across all residential business areas (Sales, System Design, Installation/Project Services, Bill to Collect, Customer Support)- Shaped IT strategy in support of initiatives related to transformation across all business areas including sales, partner integration, solar system design, quote/install, customer billing, payment/collections and overall integration.For a CPG manufacturer:- Provided strategic services related to restructuring marketing, sales and business operations in the adoption of Salesforce.com as their main productivity solutionFor a discrete manufacturer (glass & plastic)- Engaged to provide strategic services related to realizing a new set of methods to deliver value in an industry that works in very traditional ways. Working directly with the COO to boost productivity levels related to sales & development using a brand new set of SaaS solutions

2014 - Present ~12 yrs 6 mos

Strategy And Architecture - Gaming And Marketplaces

San Francisco, California, Us

2021 - 2023 ~2 yrs

M&A Strategy & Integration Leader

San Jose, Ca, Us

Adobe was in the midst of the most impactful reboot in its history. With the rapid adoption of cloud computing by enterprises and consumers, Adobe embarked on a transformation to shift its core business model from a perpetual license shrink wrap software company to a subscription based cloud delivered recurring revenue service provider. Every aspect of Adobe’s DNA evolved to meet this fundamental change which has produced deep impacts to core product development,sales, marketing, pricing strategy, finance and most importantly its relationship with its customers. Adobe was driven by two critical strategic goals: - Evolve from being a long lifecycle release products company to an organization that has an accelerated Go To Market and monetization strategy for its products/services- Redefining the relationship with their customers to generate more mutual value In a continuously evolving digital (media & marketing) industry Adobe's acquisitions typically fueled innovative new ways to run Adobe as a business. In my role, I not only drove strategic thought on how to be more impactful/efficient and less costly - I stayed engaged and led value delivery.Worked with multiple strategic business areas including: Marketing (lead generation, nurturing, scoring, lead conversion, marketing campaigns), Sales (automation, optimization, operations, opportunity management), Product Strategy (delivery sustainability, product convergence, new product introduction), Finance (credit management, contract setup, revenue recognition, collections), Billing (rating & charging, invoicing, payment processing) and Customer Success (renewals,upgrades, attrition, support).Provided leadership & strategic thought for multiple key initiatives outside of M&A including B2B B2C channel & opportunity convergence (B2B2C), PCI Enablement & Compliance, SMB channel enablement and Social Strategy (low cost support channel enablement).

2012 - 2014 ~2 yrs

Strategy & Architecture

San Francisco, California, Us

Contributed to Salesforce.com’s vision of the social enterprise using existing and emerging technologies to establish direction and a plan to produce strategic and tangible business value for their largest customersServed as a thought leader for SFDC's largest global customers overseeing all technical and functional aspects of customer and/or partner programs that lead to the successful delivery of transformational solutions that align to their overall business strategy Drove results in leading and overseeing customer and/or partner success stories in business and enterprise architecture, new business model development and the strategy to execute value chainDirect leadership in designing strategies and solutions that meet or exceed business needs and abet strategic progress and growth for customers while taking ownership of and providing direction in high-risk or critical situations, managing client expectations, negotiating solutions to complex scenarios with multiple parties and agendas, influencing customer perception and acceptance of change and innovation, proactively managing risk areas and escalations, and engaging customer, partner, and executive resources in the most effective manner

2012 - 2012

Lead Business & Technology Strategist

Oakland, California, Us

Responsible for PG&E's enterprise process strategy & application architecture for all major business areas including finance, corporate services (legal, facilities, etc.), supply chain, customer management and order management/billing and enterprise BIProvided management consulting expertise, driven through several Sr. Executive sponsored business requests, in the formulation of new strategy initiatives tied to customer engagement, product development restructuring and multi-billion dollar program optimization targeting all customer segments Delivered the strategic roadmap in all architectural areas supporting business application strategy which includes process and data integration, information management along with application development platforms and user presentation and content.

2008 - 2012 ~4 yrs

Management & Technology Consulting

New York, Ny, Us

Management and IT Strategy Consulting, within multiple industries, for global business concerns.For a Global Consumer Products Company:Led an implementation & business strategy review for a $1.2 billion multi-year SAP implementation concentrated in the business areas of indirect purchase to pay and finance. Helped ensure that SAP blueprints met their objectives of reducing cost & complexity of business processes, process harmonization across all North American business units and improving functionality in core processes. Provided specific guidance to SAP project design teams on a recommended course of action to reduce customization while ensuring efficiency and cost objectives were met.For an Energy Super Major:Led a review of the Procure to Pay (P2P) architecture to assess the use of process and systems to insure optimization across the value chain. Led a global review of inter-company accounting processes across all business segments in addition to corporate finance & accounting. Led a global feasibility study, within a major business segment, to reduce $100 million of I/T cost with an overarching goal of improving management information to executive decision makers. Participated in the development of an SAP backbone strategy; a set of standardized, integrated and shared transactional processes, along with their underlying applications/systems, common data definitions and infrastructure which would enable the capture of maximum value by efficiently delivering a global integrated SAP platform.For a European Consumer Products Company:Led a strategic business analysis and developed benefit capture and value improvement recommendations on the post implementation state of a recently completed enterprise business transformation. Provided executive level guidance directly to the CEO and his executive team in the recommendation of several business process improvement strategies and a supply chain leadership & organization redesign

2003 - 2008 ~5 yrs

Independent It Strategist (Director Level)

Independent Consultant

Business and Technology strategist with a focus on the integration of process across the enterprise value chain. Specific expertise in the strategic planning and implementation of transformation initiatives driven by ERP and process integration technologies.For an internet e-commerce/logistics start-up:Managed a highly skilled team of former Big 5 consultants in the selection and implementation of SAP for a third party supply chain & logistics E-Commerce start-up (Idealab Company). Oversaw the project from kickoff to Go-Live which included FI/CO, SD, PP, MM, WM and all enterprise integration. Held overall responsibility & accountability in integrating numerous B2C e-tailers to an SAP business platform that provided full scale 3rd party supply chain and financial management. For an internet professional services consulting organization: Assessed several clients, from a technical & business perspective, through the development of progressive client thinking towards E-Business & M-Business opportunities while concurrently managing several projects to develop internal consulting methodologies.

1999 - 2003 ~4 yrs

Supervising Sr. Consultant

Klynveld Peat Marwick Goerdeler (Kpmg) Llp

Participated in the design and implementation of an SAP system that integrated application and data architectures. Designed and implemented application programs, database and application security. Designed/implemented essential SAP Project controls (e.g. P&L, technical resource management, change management, backup/recovery, disaster recovery, etc.) and performed business process analysis/reengineering and business process control reviews.

1998 - 1999 ~1 yr

Sr. Consultant

Armonk, New York, Ny, Us

For a major U.S. based truck rental company:Project Lead on a $5.2 million custom development project. Managed several consultants who were involved in the design, development and implementation of a warranty claim system and several interfaces to financial applications.For a Lucent Technologies subsidiary:Project Lead for a portion of a $16 million Oracle Applications implementation. Involved in the implementation of several interfaces to the Oracle ERP Financials Suite.

1996 - 1998 ~2 yrs
1 education record

Rick Vaserman education

  • Concordia University
    Concordia University
    Finance
FAQ

Frequently asked questions about Rick Vaserman

Quick answers generated from the profile data available on this page.

What company does Rick Vaserman work for?

Rick Vaserman works for Embrace Innovation.

What is Rick Vaserman's role at Embrace Innovation?

Rick Vaserman is listed as Founder @ Embrace Innovation | Master Enterprise/Solution/Technical Architect | Strategic Thinker, Deep Business & Technical at Embrace Innovation.

What is Rick Vaserman's email address?

AeroLeads has found 1 work email signal at @salesforce.com for Rick Vaserman at Embrace Innovation.

What is Rick Vaserman's phone number?

AeroLeads has found 2 phone signal(s) with area code 310, 415 for Rick Vaserman at Embrace Innovation.

Where is Rick Vaserman based?

Rick Vaserman is based in San Francisco, California, United States while working with Embrace Innovation.

What companies has Rick Vaserman worked for?

Rick Vaserman has worked for Embrace Innovation, Salesforce, Adobe, Salesforce.Com, and Pacific Gas And Electric Company.

How can I contact Rick Vaserman?

You can use AeroLeads to view verified contact signals for Rick Vaserman at Embrace Innovation, including work email, phone, and LinkedIn data when available.

What schools did Rick Vaserman attend?

Rick Vaserman holds Bachelor Of Commerce, Finance from Concordia University.

What skills is Rick Vaserman known for?

Rick Vaserman is listed with skills including It Strategy, Saas, Business Process Improvement, Program Management, Enterprise Architecture, Strategy, Business Intelligence, and Crm.

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