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Ricardo Serrão Vinhas Email & Phone Number
Co-Founder and CEO
at
Baianear
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Co-Founder and CEO
Location
Lisbon, Lisbon, Portugal
Company size
Who is Ricardo Serrão Vinhas? Overview
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Quick answer
Ricardo Serrão Vinhas is listed as Co-Founder and CEO at Baianear, a company with 1 employees, based in Lisbon, Lisbon, Portugal. AeroLeads shows a matched LinkedIn profile for Ricardo Serrão Vinhas.
Ricardo Serrão Vinhas previously worked as Director, Data Strategy Leader (Europe) at Nielseniq and Global Enablement and Transformation Leader at Nielseniq. Ricardo Serrão Vinhas holds Doctor Of Philosophy - Phd, Statistics, Specialized In Market Research from Nova Ims Information Management School.
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Email format at Baianear
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Baianear
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Profile bio
About Ricardo Serrão Vinhas
A forward-thinking leader, specialist in Data Strategy, Data Quality, Market Trend Measurement and Consumer buying behavior. Expert in mobilizing talent, uncovering hidden potential, and multiplying knowledge to create sustainable impact. Known for connecting opportunities and inspiring teams in challenging environments to achieve organizational transformations and strategic growth. Responsible for driving global changes in multinational companies, generating +€10M in revenue growth and optimizing organizational structures across 26 countries.Qualifications• More than 15 years of relevant experience in Product, Data Strategy/Management, Analytics, Data Science, Operations functions• Exceptional ability to inspire and lead cross-functional teams in a highly matrixed, global environment, fostering innovation and collaboration.• Expertise in uncovering hidden potential within teams, mobilizing talent, and creating knowledge-sharing ecosystems to achieve outstanding results.• Proven skill in synthesizing and communicating complex information in clear, actionable ways, empowering stakeholders to make informed decisions.• Strategic thinker with strong technical expertise in data management, analytics, and programming (SAS, SQL, R, Python, and SPSS).• Demonstrated ability to design and execute impactful data strategies, driving measurable business outcomes and revenue growth.• Experienced in navigating and influencing global, multi-market environments with cultural sensitivity and adaptability.• Adept at managing high-stakes projects with multiple priorities, ensuring on-time delivery and exceeding expectations..
Current workplace
Ricardo Serrão Vinhas's current company
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Baianear
8 roles
Ricardo Serrão Vinhas work experience
A career timeline built from the work history available for this profile.
Director, Data Strategy Leader (Europe)
- Led comprehensive assessment of NIQ’s data landscape, optimizing data sources and improving product data quality by 20%.
- Developed strategies to diversifying data inputs, unlocking €2M in new business opportunities through data, and boosting ROI of investments in data by 50%.
- Created and executed data strategies aligned with business goals, supporting revenue growth of +€10M.
- Collaborated with highly matrixed cross-functional teams to drive data-driven decision-making, increasing project completion, and launching Market Track product in all European markets.
- Collaborate with stakeholders across the organization to align data initiatives with business goals.
Jan 2020 - Jul 2024
Global Enablement And Transformation Leader
- Led the Global Platform Convergence Program (CIP) for the Consumer Panel Services, increasing operational efficiency by 40% across 20+ markets.
- Led the global Zero-Touch Validation automation program, reducing manual processes by 70% and validation time by 50%.
- Developed and launched the Global Knowledge Management Platform
- Developed and Implemented Global Quality KPIs, improving data quality tracking by 30% and enabling more accurate decision-making.
May 2014 - Feb 2020
Cps Statistical Operations Leader (Latin America)
- Managed a team of 30+ Data Scientists, improving data accuracy by 25% and speeding up data delivery by 30%.
- Built a high performing team of Digital Data Ambassadors
- Developed and implemented End-to-End Wellness Plan in Latin America, resulting in a 20% increase in team engagement based on Gallup’s assessment and a 15% reduction in turnover.
Nov 2018 - Nov 2019
Cps Hub Sample Management Governance
- Led Consumer Panel Services data production in over 15 European markets, increasing data consistency and reducing processing time and quality escapes
- Deployed Trip Projection methodology in Europe
- Testing & Deployment of major Client Solutions
Jan 2009 - Dec 2014
Senior Data Scientist
- Managed client queries and analysis for Retail and Consumer Panels, providing actionable insights that improved client decision-making
- Conducted specialized research and strategic studies for priority clients, increasing client engagement and generating an increase in recurring business.
Feb 2007 - Dec 2008
Consultor De Estatística
Painel Brasil - Market Research Institute
Quantitative & Qualitative ResearchesClient Satisfaction & LoyaltyPolitical & Social ResearchesMarket size & Strategic Planning
Jan 2004 - Jan 2007
Estatístico
Lean & Six-sigmaQuality Improvements (PDCA & SDCA cycles)Design of experiments
Jan 2003 - Jan 2004
4 education records
Ricardo Serrão Vinhas education
Doctor Of Philosophy - Phd, Statistics, Specialized In Market Research
Postgraduate, Tecnologia Da Informação, Market Research, Digital Transformation, Big Data, Advanced Degree
Master'S Degree, Estatística
Bachelor Of Science (B.Sc.), Estatística
FAQ
Frequently asked questions about Ricardo Serrão Vinhas
Quick answers generated from the profile data available on this page.
What company does Ricardo Serrão Vinhas work for?
Ricardo Serrão Vinhas works for Baianear.
What is Ricardo Serrão Vinhas's role at Baianear?
Ricardo Serrão Vinhas is listed as Co-Founder and CEO at Baianear.
Where is Ricardo Serrão Vinhas based?
Ricardo Serrão Vinhas is based in Lisbon, Lisbon, Portugal while working with Baianear.
What companies has Ricardo Serrão Vinhas worked for?
Ricardo Serrão Vinhas has worked for Baianear, Nielseniq, Painel Brasil - Market Research Institute, and Correios E Telégrafos.
How can I contact Ricardo Serrão Vinhas?
You can use AeroLeads to view verified contact signals for Ricardo Serrão Vinhas at Baianear, including work email, phone, and LinkedIn data when available.
What schools did Ricardo Serrão Vinhas attend?
Ricardo Serrão Vinhas holds Doctor Of Philosophy - Phd, Statistics, Specialized In Market Research from Nova Ims Information Management School.
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