Ricardo Serrão Vinhas

Ricardo Serrão Vinhas Email and Phone Number

Co-Founder and CEO @ Baianear
Lisbon, PT
Ricardo Serrão Vinhas's Location
Lisbon, Lisbon, Portugal, Portugal
About Ricardo Serrão Vinhas

A forward-thinking leader, specialist in Data Strategy, Data Quality, Market Trend Measurement and Consumer buying behavior. Expert in mobilizing talent, uncovering hidden potential, and multiplying knowledge to create sustainable impact. Known for connecting opportunities and inspiring teams in challenging environments to achieve organizational transformations and strategic growth. Responsible for driving global changes in multinational companies, generating +€10M in revenue growth and optimizing organizational structures across 26 countries.Qualifications• More than 15 years of relevant experience in Product, Data Strategy/Management, Analytics, Data Science, Operations functions• Exceptional ability to inspire and lead cross-functional teams in a highly matrixed, global environment, fostering innovation and collaboration.• Expertise in uncovering hidden potential within teams, mobilizing talent, and creating knowledge-sharing ecosystems to achieve outstanding results.• Proven skill in synthesizing and communicating complex information in clear, actionable ways, empowering stakeholders to make informed decisions.• Strategic thinker with strong technical expertise in data management, analytics, and programming (SAS, SQL, R, Python, and SPSS).• Demonstrated ability to design and execute impactful data strategies, driving measurable business outcomes and revenue growth.• Experienced in navigating and influencing global, multi-market environments with cultural sensitivity and adaptability.• Adept at managing high-stakes projects with multiple priorities, ensuring on-time delivery and exceeding expectations..

Ricardo Serrão Vinhas's Current Company Details
Baianear

Baianear

View
Co-Founder and CEO
Lisbon, PT
Website:
baianear.pt
Employees:
1
Ricardo Serrão Vinhas Work Experience Details
  • Baianear
    Co-Founder And Ceo
    Baianear
    Lisbon, Pt
  • Nielseniq
    Director, Data Strategy Leader (Europe)
    Nielseniq Jan 2020 - Jul 2024
    Portugal
    • Led comprehensive assessment of NIQ’s data landscape, optimizing data sources and improving product data quality by 20%.• Developed strategies to diversifying data inputs, unlocking €2M in new business opportunities through data, and boosting ROI of investments in data by 50%.• Created and executed data strategies aligned with business goals, supporting revenue growth of +€10M.• Collaborated with highly matrixed cross-functional teams to drive data-driven decision-making, increasing project completion, and launching Market Track product in all European markets.• Collaborate with stakeholders across the organization to align data initiatives with business goals.
  • Nielseniq
    Global Enablement And Transformation Leader
    Nielseniq May 2014 - Feb 2020
    Lisboa
    • Led the Global Platform Convergence Program (CIP) for the Consumer Panel Services, increasing operational efficiency by 40% across 20+ markets.• Led the global Zero-Touch Validation automation program, reducing manual processes by 70% and validation time by 50%.• Developed and launched the Global Knowledge Management Platform • Developed and Implemented Global Quality KPIs, improving data quality tracking by 30% and enabling more accurate decision-making.
  • Nielseniq
    Cps Statistical Operations Leader (Latin America)
    Nielseniq Nov 2018 - Nov 2019
    • Managed a team of 30+ Data Scientists, improving data accuracy by 25% and speeding up data delivery by 30%. • Built a high performing team of Digital Data Ambassadors• Developed and implemented End-to-End Wellness Plan in Latin America, resulting in a 20% increase in team engagement based on Gallup’s assessment and a 15% reduction in turnover.
  • Nielseniq
    Cps Hub Sample Management Governance
    Nielseniq Jan 2009 - Dec 2014
    • Led Consumer Panel Services data production in over 15 European markets, increasing data consistency and reducing processing time and quality escapes • Deployed Trip Projection methodology in Europe• Testing & Deployment of major Client Solutions
  • Nielseniq
    Senior Data Scientist
    Nielseniq Feb 2007 - Dec 2008
    Lisboa E Região, Portugal
    • Managed client queries and analysis for Retail and Consumer Panels, providing actionable insights that improved client decision-making• Conducted specialized research and strategic studies for priority clients, increasing client engagement and generating an increase in recurring business.
  • Painel Brasil - Market Research Institute
    Consultor De Estatística
    Painel Brasil - Market Research Institute Jan 2004 - Jan 2007
    Quantitative & Qualitative ResearchesClient Satisfaction & LoyaltyPolitical & Social ResearchesMarket size & Strategic Planning
  • Correios E Telégrafos
    Estatístico
    Correios E Telégrafos Jan 2003 - Jan 2004
    Lean & Six-sigmaQuality Improvements (PDCA & SDCA cycles)Design of experiments

Ricardo Serrão Vinhas Education Details

Frequently Asked Questions about Ricardo Serrão Vinhas

What company does Ricardo Serrão Vinhas work for?

Ricardo Serrão Vinhas works for Baianear

What is Ricardo Serrão Vinhas's role at the current company?

Ricardo Serrão Vinhas's current role is Co-Founder and CEO.

What schools did Ricardo Serrão Vinhas attend?

Ricardo Serrão Vinhas attended Nova Ims Information Management School, Nova Ims Information Management School, Universidade Nova De Lisboa, Universidade Federal Da Bahia.

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