Provide management consulting services and interim CFO/COO services to early-mid stage high growth enterprises. www.jesedaenterprises.com -Manage all back-end operations -Manage turnarounds, technology start-ups, strategy & planning. -Devise go-to-market strategies for retail, ecommerce, and B2B channels. -Develop systems, processes and procedures to support high growth. -Prepare and assist companies in the capital raising process -Consult with inventors on how to best exploit their ideas/patents/technologyIndustry Expertise Fitness and Sports products Health and Wellness products Healthy, Organic and Natural Foods Consumer ElectronicsClient Profiles Organic, Better-for-you food products company Gluten Free Cracker company Laser Therapy Medical Device company Medical Assistant Staffing company Integrated Medical Services company Therapeutic Pillow and Mattress company Review acquisition for dental practices company

Manage all operating activity for Primal Nutrition and the high-growth Primal Kitchen brand, a commercial business unit of the Kraft Heinz Foods Company. www.primalkitchen.com

Home of the Spinning®, Peak Pilates®, Resist-A-Ball®, Bodyblade®, and SPIN Fitness® brands, Mad Dogg Athletics is the world's largest equipment-based education company. Mad Dogg Athletics has trained over 200,000 instructors and has reached millions of enthusiasts in over 80 countries worldwide through a network of over 35,000 fitness facilities and studios. The company manufactures Spinner® bikes, Pilates equipment, functional training products, DVDs, and a complete line of apparel and accessories.Responsible for Global Sales, Marketing, Product Development and Operations of a 20 year old middle market company, focused on the health and fitness industry. Creator of the brand Spinning and the indoor cycling category, Mad Dogg Athletics is a multi-brand company, providing equipment, programming and education to fitness centers, instructors and enthusiasts around the world.-Development and coaching of 15 direct reports, and a total staff of 85 employees.-Direct Management of: Marketing, Sales, Ecommerce, Programs and Education, Operations, Technology development, Product Development, ICT, facilities, HR, and Accounting.-Management of offices: Corporate headquarters: Venice, CA Distribution/Warehousing: Rancho Dominguez, CA Manufacturing: Longmont, CO European Operations: Maassluis, The Netherlands-Develop and execute multi-brand strategy-Develop and execute multi sales channel strategy-Develop systems, processes and procedures to help businesses grow.-Oversight of cash management and banking resources-Lead M&A activity, due diligence, deal structure, legal documentation, and integration.-Streamline and restructure Global Sales and Operations

Provide management consulting services and interim CEO/COO-for-hire to small and medium enterprises (SME) -Manage turnarounds, technology start-ups, strategy & planning. -Devise go-to-market strategies for SME’s into big-box retail and catalog channels. -Develop systems, processes and procedures to help businesses grow. -Prepare and assist companies raise capital -Companies served: IREX Technologies, The Helman Group, PCH Worldwide, TruConnect Mobile, Zoom Media Plus, M2Connect, The Weaver Group

Responsible for Global operations with the goal of launching the sale of a newly designed digital reader into the US Market. -Ran Global operations; supply chain, distribution, CRM, tech support, ERP (Netsuite), EDI for major retailers, device provisioning and management. -Coordinated company procedures and communications between senior team, shareholders, employees, creditors, trustee and banks. -Collaborated with LG Display senior management to successfully license the IREX – EPD technology -Lead wrap-up of US operations

Provided consulting services to SME’s, with a focus on manufacturing, distribution and operations.-IREX Technologies – responsible for setting up all US business operations, including; importation, warehousing, fulfillment, logistics, shipping, packaging, 24/7 call center, IT systems, operating platform, insurance programs, and banking.-Minatura Gold – Provided business & operational consulting to Junior Gold Mine Company based in Columbia, South America, with corporate headquarters in Los Angeles. Established working relationships with mining equipment suppliers, mining experts, Columbia technical staff, senior managers and board members to support proof drilling and pilot mining activities.-Puroflux – Provided partner buyout consulting services. (The firm manufactures engineered industrial water filtration systems.) Develop term sheet, helped negotiate deal points, and provided oversight to a successful buyout.-Suntech – Provided consulting services to a family-owned commercial window film Company. Developed options on succession planning and a decision roadmap. Lead to successful sale of the business.

Private investment fund. Researched, acquired and developed small businesses in the real estate, construction and restaurant industries. -Managed all aspects of company acquisition process from initial contact and analysis through due diligence, funding, documenting and closing. -Formulated transition plans for acquired companies and established appropriate operating, technology, and financial systems to position the companies for growth. -Businesses: West Coast Door and Moulding, Camarillo, CA, Mar Way Estates development, Waynesboro, PA, Paciente Properties, Mammoth, CA, Black Diamond Foods (TBA; Gomez Restaurant and Cantina), Mammoth, CA

Owned and managed this fitness equipment manufacturing company to a peak of $20 million in revenue and 230 employees. -Initially managed a successful Chapter 11 turnaround and the company’s re-entry into the commercial health club market. -Restructured the organization and plant operations, developed a new product design, developed a strong direct sales team, and repositioned the company through a rebranding program. Took company from $0 to $20 million in revenue. -Led recapitalization initiative raising $7.5 million in senior secured and senior subordinated debt. -Set up China operations which supplied rubberized and cast finished goods and component parts. -Led successful sale of the company to Precor (Subsidiary of Amer Sports, Finland) in 2004.

Managed west coast manufacturing operations which provided specialty chemicals to the PCB, Electronics, and Bio-medical industries -Managed 50 employees in the areas of manufacturing, purchasing, customer/sales service, inventory control, warehousing, logistics and distribution. -Managed OSHA and safety programs, along with hazardous material control and disposition. -Key resource in integrating several acquired entities.

Distribution/Production Planning Manager 1985 – 1988 -Overall responsibility for production planning, inventory management, and distribution of paper products for the western United States -Planned and organized plant production schedule with 800 employees on 24/7 shift schedule.Operating Team Manager 1983 – 1985 -Line responsibility for 24/7 production operationsProject Engineer 1982 - 1983 -Managed new product initiatives and technology upgrades to converting lines.