Rick Williamson, Mba Email & Phone Number

Rochester, Mn, Us

Austin, Mn

• Directs global communication strategies for Hormel Foods, a Fortune 500 global food company with 20,000+ team members and renowned brands worldwide.• Leads and guides a high-performing team of 13 communications professionals, fostering their growth within an empowering environment.• Serves as a key communications advisor to the CEO, c-suite executives, and senior leadership, providing strategic counsel, media training, and facilitating effective communication of the company’s vision to investors and stakeholders.• Develops and implements strategic crisis communications plans for diverse stakeholder audiences.• Drives proactive public relations programs through targeted media relations, executive communications, and strategic messaging.• Engages with internal and external stakeholders to safeguard and enhance the company's positive corporate image.• Serves in the role of editor-in-chief, guiding the company's strategic storytelling efforts.• Appointed interim corporate communications department leader during the absence of the chief communications officer and senior vice president.• Official media spokesperson, ensuring consistent and impactful delivery of the company's message.• Directs and oversees external agency partners.

• Designed and directed marketing strategies for local programs across franchise and corporate restaurant locations.• Formulated annual marketing plans and key objectives for the bd’s system.• Managed creative direction for advertising agency and negotiated vendor partner support.• Analyzed and tracked ROI and sales results of marketing campaigns.• Provided training on successful local marketing and media programs.• Created and managed restaurant marketing budgets.

• Formulated marketing strategies for system-wide local programs.• Developed internal communication tool "Wing TV" for disseminating crucial marketing information.• Contributed to the formulation of annual marketing plans for Buffalo Wild Wings system.• Supported execution of marketing plans for 235+ franchise locations nationwide.• Communicated and presented annual marketing plans to restaurant operators.• Directed advertising agency and managed online loyalty club e-mail provider.

• Developed comprehensive marketing campaigns for clients.• Negotiated with advertising agencies and advertisers.

• Maintained relationships with 1,000+ clients.• Oversaw ten key accounts and developed relationships with potential clients.• Recommended staffing solutions to support client patient care and revenue goals.

• Negotiated salary, benefits, and hours worked for contractors• Provided excellent, continuing customer service to employees and clients

• Instrumental in creating a sports department for KMEG, a brand new TV station in the Sioux City market and completing this task in only two months • Built key relationships with local athletic directors, coaches, and players at high schools and colleges• Helped build KMEG’s brand recognition by coordinating and implementing “Friday Night Flights” (helicopter coverage of high school football games)• Sports anchor for KMEG’s most-watched newscast (Sunday 10 p.m.)• Significantly increased weekend viewership at KMEG through implementation of a weekly highlight clip entitled “Rick’s Picks"

• Responsible for videotaping, writing, and editing the biggest sports story of the year in Bristol, TN, the 1999 Fiesta Bowl• Implemented the first and only weekend morning sportscast in Bristol, TN

• Built key relationships with local athletic directors, coaches, and players at high schools and colleges• Sports anchor for KMVT's weekend newscasts• Significantly increased weekend viewership at KMVT through implementation of a weekly highlight clip entitled “Rick’s Picks”

B.S., Mass Communications

Activities and Societies: Member Sigma Nu FraternityGraduated: May 1996

Mba, Management

Graduated: August 23, 2008