Key Accountability> Achieve targeted sales for respective brands> Improve gross margins> Improve footfall conversion for respective brands> Adherence of visual standards as per brands requirements> Improve stock turns for respective brands> Approve Assortment planning> Enhance Brand promotion and marketing activities > Build and maintain relationships with key personnel of licensees, principals, etc Supervisory Activities> Monitor OTB calculation done by buyers/ asst. buyers> Ensure proper assortment planning and inventory budgeting by buyers/ asst. buyers> Ensure proper allocation of merchandise based on sales trends and demand> Plan customer loyalty programs and merchandise return from stores to warehouse> Ensure customer surveys are undertaken and implemented across stores> Ensure proper equipment and fixture planning for new stores> Visits stores regularly and understand key issues with brandsExecution Activities> Undertake sales forecasting and monitoring of inventory levels across select brands> Undertake pricing activities for brands based on pre-defined markups> Participate in setting sales targets for specific brands> Implement marketing, cross selling activities and media planning activities for advertising > Undertake promotions across brands along with assistance from asst. brand manager/ buyers > Undertake competition and store visits on a regular basis and take appropriate action > Coordinate with freight supervisor to track merchandise ordered> Provide inputs to merchandise manager and asst. merchandise manager for improving brand > Undertake problem solving activities related to asst. brand managers and buyers> Assist projects manager and provide inputs for new store openingCoordination Activities> Coordinate with marketing coordinator for execution of marketing and promotional activities> Coordinate with principals/ suppliers on a regular basis for store supplies

• Providing client with customer focused insights regarding the product and category.• Creating and developing a long term plan and strategy for development of the category.• Overseeing a team of analysts and other support staff.• Driving category relationships with the large retailers.• Becoming a leader in category ranging, pricing and promotions across customer channels.• Leading category management projects to optimize ranges and related merchandising.• Working alongside customer and national accounts teams to translate customer insights into strategies which drive performance.• Managing a large portfolio of different retails brands and developing appropriate strategies for each.• Developing strong working relationships with buying, marketing and merchandising teams is essential.

>Account Responsibility –::Increase sales and profitability across all accounts.> Planning – ::Set overall revenue and profit targets for each account, with specific targets for individual products. ::Identify retail groups or individual branches where there are opportunities to increase sales of existing products. ::Highlight opportunities to win business where retailers currently stock competitors’ products.> Relationships – :: Build strong relationships with retailers’ purchasing teams. >Internal Coordination – :: Work closely with sales administrators, customer service executives and managers of other departments such as logistics and accounting to ensure that retailers receive a high standard of service.> Business Development – :: Work with sales or marketing contacts in retail outlets.:: Plan special promotions in retail outlets to coincide with their company’s own advertising and marketing campaigns.

• Managing and motivating a team to increase sales and ensure efficiency.• Managing stock levels and making key decisions about stock control.• Analyzing sales figures and forecasting future sales.• Analyzing and interpreting trends to facilitate planning.• Using information technology to record sales figures, for data analysis and forward planning.• Dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development.• Ensuring standards for quality, customer service and health and safety are met.• Resolving health and safety, legal and security issues.• Responding to customer complaints and comments.• Organizing special promotions, displays and events.• Attending and chairing meetings.• Updating colleagues on business performance, new initiatives and other pertinent issues.• Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues.• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.• Initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market.• Promoting the organization locally by liaising with local schools, newspapers and the community in general.• Dealing with sales, as and when required.

• Complete store operational requirements by scheduling and assigning employees; following up on work results.• Maintain store staff by recruiting, selecting, orienting, and training employees.• Maintain store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.• Ensure availability of merchandise and services by approving contracts; maintaining inventories.• Formulate pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.• Market merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.• Secure merchandise by implementing security systems and measures.• Protect employees and customers by providing a safe and clean store environment.• Maintain the stability and reputation of the store by complying with legal requirements.• Determine marketing strategy changes by reviewing operating and financial statements and departmental sales records.• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.• Maintain operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.• Contribute to team effort by accomplishing related results as needed.