Ricky Lu Email & Phone Number

Seattle, Wa, Us

Greater New York City Area

• Led the end-to-end development and launch of Verizon’s Gaming vertical, delivering organic revenue growth via resale of third party Gaming products across digital and retail storefronts• Orchestrated and currently manage cross-category partnerships with Xbox, PlayStation, Nintendo, and Meta that highlight Verizon 5G network superiority, grow customer engagement and subscriber base, contribute to new revenue and subscriber acquisition, and deliver device penetration for our partners• Full P&L ownership (Revenue, COGS, Opex, Capex, Working Capital), responsible for forecasting, budgeting, and senior executive reporting• Managing a team of product managers and marketers responsible for go-to-market strategy, account management, marketing, pricing/promotional strategy, inventory management, digital storefront optimization, and P&L management

New York, New York

Linear and OTT video content acquisition and distribution strategy

Greater New York City Area

• Advise C-level management on corporate strategy, acquisitions, investments, and operating partnerships; work closely with cross-functional teams and internal stakeholders to evaluate and execute transformational partnership and M&A opportunities• Manage deal processes from origination to close, with responsibilities including project sourcing and vetting, valuation and financial modeling, deal negotiation, business due diligence, and contract review

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Develop and influence business strategy across various business units of Time Inc. (e.g., Digital, Ad Sales, Consumer Marketing), with projects ranging from digital audience development to assessing competitive landscape of new growth initiatives• Evaluate strategic rationale and financial returns of potential business development, investment, and M&A opportunities• Support Corporate Finance and Investor Relations teams during Time Inc's 2014 spin-off from parent company Time Warner

New York, Ny

• Analyzed linear and On Demand viewership metrics to develop usage data insights and increase contract negotiation leverage with content distributors• Projected market penetration and assessed platform capabilities of mobile, tablet, gaming, and set-top-box devices to prioritize branding and distribution recommendations for next-generation digital products • Conceptualized marketing stunts and digital product wire frames to drive ratings growth

Greater New York City Area

• Created social media marketing plan to enhance brand recognition and increase funding opportunities for W!SE, a financial literacy education non-profit

Washington D.C. Metro Area

• Petitioned U.S. International Trade Commission and U.S. Department of Commerce to impose trade remedies against unfairly priced foreign imports and patent infringing consumer electronics • Audited pricing, cost of production, and accounting data of foreign manufacturers to illustrate to U.S. Department of Commerce instances of unfair international trade practices• Managed relationships with government officials, trade attorneys, consultants, and industry experts to streamline trade litigation proceedings and delegate project responsibilities• Developed SAS programming language to automate client deliverables and optimize internal database management

Master Of Business Administration, Digital Marketing, Strategy, General Management

Specializations in Digital Marketing, Strategy, and General Management • Vice-President of Speakers and Events, Stern Entertainment, Media.

Bachelor Of Arts, Economics, International Relations

Activities and Societies: Leonard Carmichael Society