Ricky (Rc) Rivera Email and Phone Number

Leads cross functional team to drive value in early to late stage assets in Mental Health. Drives strategy to realize value for the customers. Leads development of Target Product Profile (TPP), Indication Strategy, Integrated Asset Plan at start of PhII trial, competitive environment, Commercial evaluation including fullforecast, Early Value Demonstration, Patient and Market Insights including segmentation and Patient Experience Assessment.

Delivered strong business results through collaboration and teamwork that further strengthened position in all focused therapy areas of the company.

Leads the team of problem solvers, helping to solve complex business issues from strategy, capability building to execution. Proven ability to work well in a matrix environment, collaborate across multiple departments/organizations regionally and influence at all levels. Created an inclusive, diverse environment that drives talent development. multichannel execution and culture of performance/compliance to drive value for the organization. Ensures key metrics and performance targets are effectively managed and tracked.

Ensure achievement of HP sales, market share and profit/profitability objectives. Responsible for budget planning and resource allocation for HP customer facing activities across products (e.g. resource mix, product focus). Develop Long term forecast proposals for Sales, Direct Promotion and Field Force FTEs. Develop business cases/proposals for additional growth opportunities/NBOs applications. Lead and develop an effective team committed to delivering stretch targets and achieving both short-term and long-term business objectives.

Oversees Sales Force Effectiveness,Training & Development, Sales & Marketing Business Planning Process across Pharmaceutical & Medical Devices.

Responsible for project management of country Integration of One J&J SEA for Indonesia, Philippines and Vietnam. Collaborates with country leaders to map out business opportunities, potential synergies and development of country go to market model that will deliver transformational growth objectives of the country. Key responsibilities include collaborating with senior country leaders in generating customer and market insight, developing portfolio strategies to drive growth of strategic platforms and identifying business opportunities to earn share or stimulate demand to maximize share and profitability.

Responsible for the enhancement the overall effectiveness of the sales force, marketing and functional areas, by accurately assessing training needs and providing relevant and timely training to the organization.

Lead business unit comprised of 47 sales force, three product managers, one Area sales manager, five district managers. Managed P&L of 600M and is accountable for driving revenue, share and profitability of DOLCET, RESOLOR, SUSTENNA, RISPERDAL, INVEGA, RISPERDAL CONSTA, CONCERTA, REMINYL, TOPAMAX and HALDOL.