• Create a cohesive store experience for the employees to execute on sales and operational deliverables for over 100 stores generating over $250 million in revenue.o Create an improved sales incentive structure for the frontline associateso Build a reporting system to track daily, weekly, mtd and ytd performanceo Create and introduce a new commission structure and facilitate field commission calculatorso Ensure the execution of the Sales Force system in the stores to generate and close leadso Work with the Executive Team on the labor force – recruiting, hiring and training• Set performance standards across the field for improved performance – 110% to overall business goals• Working to enhance the online branding of the company to build a stronger online presence to existing employees• Setting new training modules in place with the training department that are more interactive for onboarding new employees• Built strategic plans to enhance the overall store conversion from 3.5% to 5.4%• Operational focus to reduce controllable expenses at store level to run a more efficient business.• Create workplace disciplines to reduce overall shrink from 12% down to 1.2% in less than 6 months.• Working with the marketing team to build on their social media execution at store and corporate level.

● Manage sales, personnel, and operations for 84 stores in Central and South Texas running $85 million in revenue● Responsible for managing Payroll Budgeting and overall, Region Profitability● Create and Implement a Community Outreach program to drive bottom line growth● Market expert acting as a conduit to corporate to stimulate sales● Develop a frontline sales behavioral program to increase conversion from 8% to 12%● Responsible for all new Store Openings across the region – recruit, train, hire and store set up

● Increased company valuation by 200% by developing an industry leading payment plan● Established the first dedicated Sales Division, including compensation plans, incentive programs, lead generation programs, marketing strategies, and high-performing sales team resulting in conversion going from 8% to 50%● Developed additional revenue streams by introducing new monthly recurring revenue plans to the business● Created a Quote and Endorsement form process to facilitate all customer leads● Built an in-house CRM platform to manage leads and customer data● Worked with the executive team to implement a nationwide commission structure for the field reps● Analyze industry trends to maximize growth● Develop partnerships with OEMs to ensure distribution plans and drop-ship programs● Manage the e-commerce team and work with marketing to deliver a seamless online customer experience● Lead the strategy in developing an online product, pricing, and promotional plan, working closely with the Marketing and Buying and Merchandise teams● Create target marketing through eblasts and social media campaigns

* Responsible for store sales growth in 11 stores in Lubbock, El Paso, Austin, San Antonio and the Rio Grande Valley* Hire, Train and Develop a well-rounded staff for operational and sales execution* Create and implement a Region reporting process that combines multiple reports for one efficient view of the Region performance of over 200 locations* Lead New Hire Orientation for the Region* Develop content and deliver expectations to Corporate Retail around Leadership Meetings* Deliver consistent Year over Year revenue growth in the district* Strategic Consulting, including business plan & sales strategy development.

* Running 13 Districts, 138 Retail locations and a Team of 938 employees from Oklahoma to San Antonio* Responsible for driving revenue growth of over $350 million, a healthy postpaid mix and reduce churn from 5% to 2.5% in a Top 5 Market in the Channel* Steer merchandising and marketing strategies from the top down, across all stores* Advocate each store's needs and effectively communicate them from the bottom up* Visit stores (~50% of time) with focus on pinpointing performance opportunities and coaching District Managers on improvement plans* Strengthen behind-the-scenes operations to deliver a standout retail experience lifting conversion from 3% to 7%* Track financial, operational, and overall retail performance of locations and Districts* Manage region's performance and P&L using a market and store portfolio approach* Grow T-Mobile's business by identifying market prospects, opening new locations, and zeroing in on areas with the greatest improvement opportunities* Assess District Manager and Store Manager talent pool* Cultivate confidence in employees and inspire them to be passionate about customer satisfaction