I co-founded The Alkaline Water Company in Scottsdale, Arizona in 2012 and served as a key driver in its establishment and growth. From the very beginning, I played a crucial role in conceptualizing the company, identifying the market opportunity for alkaline water, and conducting thorough research to inform our strategies.One of my primary responsibilities was developing a comprehensive business plan that provided a clear roadmap for our operations. To bring this plan to life, I engaged with investors, presenting our compelling business model and negotiating funding agreements to secure the initial capital required for launch.I navigated the complex process of taking the company public through a reverse merger and facilitated the up listing to NASDAQ. This strategic move significantly increased our visibility and opened up new avenues for investment opportunities.To optimize our supply chain, I focused on efficient sourcing of raw materials and timely delivery of finished products to our distributors and retailers. This involved establishing and maintaining strong relationships with suppliers, negotiating contracts, and implementing effective inventory management strategies to cut costs and maximize productivity.Throughout my tenure at The Alkaline Water Company, I played a pivotal role in driving its success by leveraging my expertise in various areas such as strategic planning, finance, investor relations, and supply chain optimization.Key Achievements/Contributions:• Navigated highly competitive Consumer Packaged Goods (CPG) market by overcoming fierce competition from 750+ new beverage brands each year, establishing a new brand in a challenging industry.• Gained market share and positioned the company as a leading player in the CPG market.• Pioneered the premium bulk water and Alkaline water market, expanding the retail footprint to 80K locations nationwide. — Scottsdale, Arizona 2012 – 2022