Ricky F.

Ricky F. Email and Phone Number

Vice President Marketing @ Colibri Group
Washington, DC, US
Ricky F.'s Location
Washington DC-Baltimore Area, United States, United States
Ricky F.'s Contact Details
About Ricky F.

Experiential marketing & sales team leader with a heavy focus on lead generation.

Ricky F.'s Current Company Details
Colibri Group

Colibri Group

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Vice President Marketing
Washington, DC, US
Website:
colibrigroup.com
Employees:
1129
Ricky F. Work Experience Details
  • Colibri Group
    Vice President Marketing
    Colibri Group
    Washington, Dc, Us
    View
  • Colibri Group
    Senior Director Of Marketing
    Colibri Group Oct 2023 - Present
    St Louis, Missouri, Us
    Senior leader and marketing guru for the Teaching Eco.
    View
  • Studentbridge
    Vice President Marketing
    Studentbridge Mar 2023 - Oct 2023
    Atlanta, Georgia, Us
    Full Measure merged with StudentBridge in March of 2023 and I continued as head of marketing. - Led the marketing integration of the new merged company- Responsible for all inbound and outbound lead generation and deal nurturing strategy- Manage team of 4 full time team members and 4 part time contractors- Completed a brand refresh for the new StudentBridge to better align with the new suite of solutions and value props- Launched a new website optimized for inbound conversion- Integrated sales, marketing, and CSM tech stacks and redefined lead conversion journeys- Working closely with sales to develop new sales enablement materials, case studies, decks, and playbooks for BDR and AE teams- Participate in quarterly board meetings and leadership planning
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  • Full Measure Education Inc.
    Vice President Marketing
    Full Measure Education Inc. Jul 2021 - Oct 2023
    Washington, District Of Columbia, Us
    - Responsible for all B2B2C brand marketing, product marketing, and lead gen strategy- Built and manage team of full time content and digital marketers, along with a network of creative and support contractors- Developed a content marketing machine resulting in a high volume of MQLs and successful nurturing campaigns, +2,000% inbound lead volume- Work closely with sales to manage AE and SDR resources and lead flows- Set new deal funnel processes and automation, increasing engagement by 52% and shortening time to close by 42%- Consolidated tech stack for sales, marketing, and customer service, saving over $250k annually while having better control over deal and client journeys- Built accurate and useful reporting and scores for leads, deals, content, and clients to make data-driven decisions- Redefined target customer profile, rebranded, and launched two new optimized websites- Activated event and conference strategy with positive ROI based on ARR- Led the marketing integration during the merger of Full Measure & StudentBridge and continued as head of marketing for the new entity
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  • Good Stock
    Director Of Marketing
    Good Stock Dec 2020 - Jul 2021
    - Managed all sales and marketing efforts for DTC and grocery channels- Led partnerships and managed brokers- Produced creative for large monthly ad campaigns on Facebook- Optimized website and Shopify store for processing subscription boxes and increasing LTV
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  • Lifefuels
    Brand Director
    Lifefuels May 2018 - Dec 2020
    Reston, Virginia, Us
    - Ownership of annual marketing strategy, budgeting, reporting and supervision of the department. Grew the team from one to six full time team members within a year.- Led development of company’s marketing campaigns and initiated a total brand redesign. Responsible for overall creative direction, project management and production of marketing assets for new product launches. Including social media assets, photography, ads strategy, consumer research, and channel selection.- Developed unique programming for sales channels, general support tools, POS, sell sheets and presentations to support promotions plans and forecasts.- Launched field marketing and sales programs, led event and trade show planning.- Implemented processes for setting goals, tracking KPIs and conducting research tomake data driven decisions. Focused heavily on optimizing ROI and acquisition costs.- Managed key relationships with brand partners, industry organizations, media, outsideagencies, and contractors.
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  • Spindrift Beverage Co, Inc.
    Regional Marketing Manager
    Spindrift Beverage Co, Inc. Jun 2017 - Feb 2018
    Newton, Massachusetts, Us
    - Developed and executed regional marketing and sales strategy to achieve company goals for the Mid-Atlantic territory.- Responsible for building brand locally, driving trial, growing awareness and stimulating sales through partnerships, digital campaigns, event activation, merchandising programs, product demonstrations, networking, influencer seeding and media outreach.- Built and maintained relationships for the brand with key food service and retail accounts, wholesalers, brokers, relevant organizations and industry media. Created store level and macro programs to drive sales from promotional activity.- Managed team of 10 field marketers. Responsible for recruiting, training and leveraging team in market to support Mid-Atlantic strategy.- Complete ownership of regional budget, forecasting and results. Reported on success metrics through regular tracking of KPIs and ROI. Made recommendations based on results and participated in annual planning.
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  • Spindrift Beverage Co, Inc.
    Manager Of Field Sales & Marketing
    Spindrift Beverage Co, Inc. Jan 2016 - Jun 2017
    Newton, Massachusetts, Us
    - Managed regional rollout of the brand and on-boarded new distributors.- Fostered new and existing relationships with food service and retail customers. Actively engaged with local brands, media, influencers, brokers and merchandising teams.- Created brand activation, merchandising, point of sale, product demonstration and special event tools and structure for Spindrift’s first field sales and marketing program.- Developed plan for expansion of field marketing department and criteria for market selection based on year 1 results.
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  • North American Breweries, Inc.
    Craft Activation Marketing
    North American Breweries, Inc. Feb 2015 - Oct 2015
    Rochester, Ny, Us
    - Provided thematic on/off premise sales and marketing programming to support rotating-seasonal and year-round brands, new product launches, special events and other relevant brand initiatives.- Frequent integrated programing proposals based on varying budgets, collaboration with designers and external vendors to develop support tools, training and introductory presentations with on-premise teams and wholesalers, performance reporting and overall project management of annual marketing plan for the Magic Hat brand.- Implemented on-premise programs including management of 14 full time brand ambassadors, activation in 10 key markets and two branded vehicle touring teams.- Developed digital support and execution plans, produced tools/materials for the field, ensured consistent delivery of program objectives, presented monthly recaps based on KPIs/ROI, budget management, constant coordination with our sales force, wholesalers and top accounts in key Magic Hat markets.
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  • North American Breweries, Inc.
    Special Events Marketing
    North American Breweries, Inc. Feb 2014 - Feb 2015
    Rochester, Ny, Us
    - Developed and executed two year-round on-premise sampling programs in 6 key markets, managed 10 full time brand ambassadors and one branded vehicle touring team.- Managed select music, arts, and beer festivals through key partnerships, contract negotiations, logistics, staffing, creating on-site activation plans, and continuous coordination with national event marketing groups and our local sales teams.
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  • North American Breweries, Inc.
    Brand Ambassador Leader
    North American Breweries, Inc. Apr 2013 - Feb 2014
    Rochester, Ny, Us
    - Managed on-premise sampling program and large special events in key markets across the country within budget, interacted with consumers via social media, tracked success based on ROI and digital outreach, developed and maintained relationships with wholesalers, local sales teams, on-premise managers and large event marketing groups.
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  • North American Breweries, Inc.
    Marketing Coordinator
    North American Breweries, Inc. Oct 2010 - Apr 2013
    Rochester, Ny, Us
    - Managed online contests, social media accounts, briefs for graphic design teams, event planning, shipping donations, proofing designs and letters, creating/organizing schedules, maintaining budgets/databases and general project management of campaigns.
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Ricky F. Skills

Social Networking Time Management Project Management Microsoft Office Social Media Team Leadership Close Attention To Detail Marketing Event Marketing Strategy Independence Passion To Succeed Hardwork Team Oriented Craft Beer Communication Problem Solving Online Contests Creativity Adobe Music Festivals Graphic Design Branding Market Research Brand Activation Special Events Sponsorship Marketing On Premise Marketing Budget Management Presentation Skills Business Planning Digital Marketing Employee Training Salesforce Training Roi Optimization Onsite Coordination Product Innovation Product Launch Events Kpi Implementation Strategic Planning Event Planning Social Media Marketing Advertising Customer Service Public Speaking Sales Management Marketing Strategy Merchandising Sales

Ricky F. Education Details

  • Champlain College
    Champlain College
    Summa Cum Laude
  • University Of Vermont
    University Of Vermont
    General

Frequently Asked Questions about Ricky F.

What company does Ricky F. work for?

Ricky F. works for Colibri Group

What is Ricky F.'s role at the current company?

Ricky F.'s current role is Vice President Marketing.

What is Ricky F.'s email address?

Ricky F.'s email address is ri****@****uels.co

What is Ricky F.'s direct phone number?

Ricky F.'s direct phone number is +161739*****

What schools did Ricky F. attend?

Ricky F. attended Champlain College, University Of Vermont.

What skills is Ricky F. known for?

Ricky F. has skills like Social Networking, Time Management, Project Management, Microsoft Office, Social Media, Team Leadership, Close Attention To Detail, Marketing, Event Marketing Strategy, Independence, Passion To Succeed, Hardwork.

Who are Ricky F.'s colleagues?

Ricky F.'s colleagues are Isabelle Townsend, Amanda King, Tinh Quang Do-Early, Mehreen Rizvi, Sarah Leverage, Daniel Reyes, Zachary Maynard.

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