Ricky Smith Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

• (Continued previous role under new company.)
• Directed and managed the look, feel, and flow of all content, reaching a community of 25M unique visitors per month (90M page views) spanning across web, social, and digital newsletters.
• Managed an end-to-end relaunch of Food.com, including a new CMS and site redesign (see portfolio for data-driven goals and results).
• Proactively spearheaded a never-before-done commerce strategy focused on Amazon shopping content, doubling revenue goals in the first year. Launched a sweepstakes strategy responsible for adding 13M page views per month.
• Led pre and post production efforts for photography and video, assembling shot lists, art directing photo shoots and recipe videos, providing notes on pacing and GFX, and partnering closely with creatives to curate the.
• Transformed Food.com’s digital offerings and hiring approach to secure more diverse representation. Launched an international digital package filled with multicultural holiday content, hired and coached a diverse team.

• Directed and managed the look, feel, and flow of all content, reaching a community of 25M unique visitors per month (90M page views) spanning across web, social, and digital newsletters.
• Managed an end-to-end relaunch of Food.com, including a new CMS and site redesign (see portfolio for data-driven goals and results).
• Proactively spearheaded a never-before-done commerce strategy focused on Amazon shopping content, doubling revenue goals in the first year. Launched a sweepstakes strategy responsible for adding 13M page views per month.
• Led pre and post production efforts for photography and video, assembling shot lists, art directing photo shoots and recipe videos, providing notes on pacing and GFX, and partnering closely with creatives to curate the.
• Transformed Food.com’s digital offerings and hiring approach to secure more diverse representation. Launched an international digital package filled with multicultural holiday content, hired and coached a diverse team.
• Performed competitive SEO and data analysis to identify market trends, optimize existing content, and plan upcoming editorial calendars.

• Played an integral role in the launch of the new-to-market streaming platform, Genius Kitchen. Pitched and directed the creative flow of video series, sourced on-air talent, and established the brand’s style and voice.
• Developed long-term relationships with freelancers, providing them with structure and support to facilitate an autonomous, creatively independent work environment.
• Crafted and edited original digital content (recipes, how-to articles, videos) to promote partnership opportunities and further engage with consumers.

New York, New York

• Created and optimized thousands of high-ranking SEO content pieces across web, social media, and email.
• Wrote daily and weekly newsletters for an audience of 500K+, raising open rates (over 30%) by honing and evolving a brand-specific voice based on KPIs.

• Partnered alongside senior leadership to launch Scripps Lifestyle Studios, an internal startup that grew into an award-winning industry leader in digital lifestyle content.
• Led visual storytelling by programming the ‘TV Everywhere’ mobile app, creating photo galleries and video playlists, and writing quizzes and blog posts to support digital and on-air priorities.