Ricardo is a seasoned marketing professional who brings over 20 years of hands-on, practical experience to the table. His years at Top-tier Fortune 500 CPG companies, Best-in-Class Store Brand programs and entrepreneurial innovation bring a unique blend of experiences and skills.Ricardo has worked on marketing and new product development for many years. At General Mills he was part of the Pipeline team for the Big G cereal division. At Pepsi he worked closely with the sales team to turn national plans into regionally relevant plans. At HEB Grocery he was responsible for new Store Brand product development across categories that covered almost half of all center-store products. His efforts resulted in about 1,000 new Store Brand items developed and introduced. As a founding Member of SimplyFresco, Ricardo was able to fund and establish the first fresh Salsa and fresh Pasta Sauce plant in the U.S. that offered a preservative-free solution to extending fresh formula short shelf life while preserving great all-natural taste.Ricardo is a classically trained brand manager with solid track record in new product development innovation, ethnic marketing understanding and retail environment expertise. His broad experience across categories and entrepreneurial experience brings a reality-based business understanding that is uncommon. He is ready to add value right away.Specialties: Business Strategy, Marketing Strategy, New Product Development, Consumer Segmentation, Brand-Building, Project Management, Team-Building, Leadership, General Management, Business Analysis, Volumetric Reasoning, Channel Marketing Strategies, Sales Management, Financial Modeling, Ethnic Marketing, Innovation Generation.