Ricardo Rodriguez Email & Phone Number

Co-Developed Business Plan for SimplyFresco which resulted on initial funding in excess of $1.5 million and an operational High Pressure Processing facility focused on all-natural salsas and pasta sauces. Led sales, marketing, finance and accounting functions.

Development and execution of marketing plans across beer, wines and spirits portfolio for Anheuser-Busch's 4th largest distributor in the USA.

Leuven, Be

Manage A-B Wholesaler relationship with a annual combined volume of more than 8 million cases and over $100 million in gross revenue.

Leuven, Be

Bud Light is the number one selling beer in the U.S. and the top-selling beer with Hispanics. As Bud Light Latino Brand Manager, I am responsible for driving the efforts to grow our market share and increasing our brand health with a consumer segment that has over $1 billion in Bud Light sales. Responsibility includes the development of 1 and 3-year plans, managing promotional efforts by internal and external parties, creative development process, budget process and working directly with AB Field Marketing and AB Wholesaler network to ensure program / retail execution.

Leuven, Be

Provide Latino marketing expertise and direction to the top-selling beer in the U.S. - Bud Light. - Develop and execute annual Brand marketing plans. - Provide direction, communication and approval to creative agencies with regards to Outdoor, Print, Radio and Digital Production.- Develop execution plans for key assets - Mexico National Team (soccer), Pitbull (International music star), Aaron Sanchez (Food Network star) and Univision network talent.- Manage strategic promotional partnerships.- Voice of Bud Light Latino on Facebook

Leuven, Be

Responsible for all aspects of Bud Light Lime and Bud Light Lime Lime-A-Rita marketing including national advertising & media, innovation, sales promotion, consumer research, and packaging for General & Latino Market segments.-Develop and manage execution of major Brand sponsorships.-Develop 3-Year and 1-Year brand plan.-Work closely with creative agency in the development of TV, Outdoor, Print, Radio and Digital creative.-Work directly with AB Field Marketing and AB Wholesaler network to ensure program / retail execution.

Manage Store Brands as well as Corporate Brands portfolio. Established and lead the product development process. Lead branding, advertising and market research efforts with external vendors. Coordinated the efforts of a multi-functional team with the objective of launching new products, growing sales and assisting customers.

San Antonio, Tx, Us

Provided product and brand development direction as part of the H.E.Butt Grocery Retailer Own Brand Team. Accountable for the development of Store Brand items across seven major category desks across half of center store categories to achieve sales, profit and share objectives. Responsibilities included strategic planning, new product development, marketing planning, package design and people development. Recipient of H-E-B's Own Brand Innovation Award.

Purchase, New York, Us

Provided marketing leadership for one of Pepsi Bottling Group largest Business Unit. Tailored Pepsi National Marketing Plan to ensure that they were relevant to our diverse ethnic consumer base. Assisted and help lead our selling efforts to drive market share. Involved with Pepsi marketing asset activation that included Daytona Racing, NBA, Major League Soccer, Busch Entertainment Parks (SeaWorld, Busch Gardens, etc.).

Minneapolis, Minnesota, Us

Lead cross-functional team and outside resources to effectively manage a $40 million dollar business. Performed business analysis for product line optimization. Developed and presented marketing plans, strategies and tactics to upper-level management.

Randolph Afb, Tx, Us

Inventory Manager. Stationed in RAF Bentwaters, England and Hurlburt Field AFB, Florida. Extensive travel to Central America as part of of the U.S. Air Force Special Operations Command.

Mba, Marketing & International Business

Bba, Management

Education record