Ricky Alexander Samosir Email & Phone Number

Jakarta, Id

Jakarta, Jakarta, Indonesia

Jakarta, Indonesia

• Lead the development of public relations plan including strategy, goals, budget, and tactics for SEA market (Indonesia, Malaysia, Thailand, and Vietnam).• Develop and maintain a good relationship and mutual understanding with media, government, industryassociation, and other stakeholders.• Maintain a keen understanding of industry trends affecting business and make appropriaterecommendations regarding communication strategy surrounding them.

• Create programs considering variety of platforms, channels and audiences; identify business problems that clients are looking to solve and ensure they are understood by team.• Set clients program goals, craft internal and client correspondence, communications plans, press materials; creating and driving outreach plans, message development, management of events, growth of contact network and effective pitching and training of spokespersons on speeches and presentations.• Clientele: Microsoft, Gojek Tokopedia (GOTO), BRI, Bank Raya, Telegram.

Jakarta Metropolitan Area

• Leading research projects and maintain an end-to-end process that includes concept test research, brand health check, new ads acceptance and market mapping for clients which resulted to create impactful branding and marketing campaign.• Conducting and providing resourceful quantitative (survey, experiment) and qualitative research (In-depth interview, observation, focus group discussion and ethnography) for existing & potential clients.• Formulate and analyse research tools such as questionnaire, interview guidelines, and etc.Clientele: KAO (Biore, Attack, Laurier), Suzuki, Ajinomoto, Djarum, GAIN Indonesia, Tsubasa+.

Indonesia

Analyze the reputation, public and media perceptions of the institution, providing input for communication strategies to the institution in terms of maintaining public security and order (Harkamtibmas), control of the Covid-19 pandemic, and Indonesian Local Election (Pilkada) 2020.

Depok

Successfully achieve strategical planning by providing perception audit research to top-level stakeholders in order to get the impactful insight while monitoring the process (collected, analysed and executed data)Project : Perception audit, stakeholder mapping and profiling of an international philanthropy organization in Indonesia,

Conducting market research and competitor analysis, analyzing both product lines and the overall profitability of the business, develop and monitor data quality metrics, as well as evaluating business process.

Dki Jakarta

- Achieving Top 10 Brand Activation of The Year by MIX Magazine in 2016 by creating Z-IDEAS (marketing competition for youth) as a successful external campaign to gain more talent and increasing Asuransi Astra's brand awareness (https://bit.ly/2qEA18P)- Successfully created impactful CSR campaign in order to enhance leadership skill for young talent through external campaign: Meet The leaders (https://bit.ly/2Pw5RwP)- Developed and implemented marketing strategy to drive product adoption, including conduct special events, digital activation, CSR and PR campaign

Dki Jakarta

- Created a creative communication and media guidelines for branch managers nation-wide- Creating and managing the marketing innovation that includes develop and execute the projects which align to corporate strategy- Selected as the best participant in Astra Basic Management Program

Greater Jakarta Area, Indonesia

Assistance on company loyalty programs, corporate website, company events, corporate external communication channel (such as: monthly external newsletter, weekly post in social media, promotional materials- company brochures, flyers, etc), and also doing company market research that align with company marketing strategies.

Jakarta, Indonesia

Doing public relations analysis, media monitoring analysis, developing business strategy in public relations industry, and also became Project Manager for Company's Annual Kick Off Party.

Master Of Arts - Ma, Health Social Science, Gpa: 3.81 Out Of 4.00

Activities and Societies: Student Board Mahidol UniversityBrand Ambassador Mahidol University, Thailand 2019 Hongwiwatana Scholarship.

Bachelor'S Degree, Public Relations, Communication Science, Gpa: 3.79 Out Of 4.00

Activities and Societies: Student Press FISIPERS UIHead of Public Relations Division on Student Press FISIPERS UI 3rd Winner of Mahasiswa.