Founder & CEO of Mooch, an AI wallet that sets aside money each paycheck for your bills and savings. Led the company to significant milestones, attracting over 50K customers and securing $3 million in funding.- Steered a diverse team of 7 employees across marketing, operations, product, finance, and engineering.- Acquired 50K users with the average user depositing over $1k per month- Achieved 93% 90 day retention rate- Engaged with hundreds of investors to secure over $3 million in funding.- Developed and launched the original iOS app, including PostgreSQL database, web service, banking integration, and networking code.- Led the product team to significant metric improvements: - 270% increase in sign-ups - 89% increase in activations - 53% reduction in churn - 31% decrease in Customer Acquisition Cost (CAC). - 15% increase in transaction success rate - 30% increase in onboarding form completion rate- Strategically designed and prioritized the product roadmap, aligning it with key company metrics and current KPIs.- Integrated generative AI innovatively for automated budget generation and a product webpage parser, enhancing customers' ability to afford products.- Employed SQL and other data analysis tools to meticulously analyze and enhance product performance.- Presented Mooch at the Lattitude conference, winning "Best Fintech" and securing an additional $500K in funding. Video here: https://www.youtube.com/watch?v=Pwv8JGCmEqA&t=28s- Successfully secured a place for Mooch in the prestigious UC Berkeley Blockchain Xcelerator, showcasing the company's innovative approach and potential.

 Spearheaded flagship project to introduce “See More/See Less" feature on News Feeds Ads for 3 billion+ monthly Facebook users, representing one of the largest improvement in the history of the Facebook ad quality score.- Identified component of ad experience—point when users closed ads and returned to Facebook—as opportunity to collect user data, drafting business case and winning buy-in to introduce save ads and/or view similar content.- Engaged teams across the enterprise to develop backend solution, designing experiment and code changes. Promoted after unblocking $1B ARR product launch, achieving over 5% increase in ad conversion rates for large retailers.- Directed client-side implementation of generative AI video ads for retail, essential for launch of dynamic creative optimization (DCO), allowing Facebook to customize product ads for retailers.- Collaborated on-site in London, UK with Video Generation Team, working cross-functionally to integrate video ad format into news feed on Android and iOS, including development of iOS solution.- Unblocked ad format, DCO, for AI generative video player. Senior iOS Engineer on two $1B+ ARR News Feed Ad Products, Collection ads (in-app page to browse and discover products) and Canvas ads (mini-apps inside ads for Facebook News Feed).- Rewrote iOS infrastructure of Facebook Instant Experience (the foundation of both products) to massively simplify and scale the code, leading to 5% statistically significant revenue increase (on a $1B+ ARR product). Managed 2 interns into full-time roles and promoted to technology lead. Launched Facebook Shops, in-app shopping pages for retailers on Facebook app, delivering on expedited timeline.- Mentored team of 6 engineers to develop and ship product in 3 weeks for launch on Facebook and Instagram.- Success resulted in creation of permanent team dedicated to Facebook Shops and utilizing new infrastructure.

- Collaborated with two iOS developers, a backend team, and quality assurance to deliver a real-estate browsing mobile application used by over 55,000 users- Developed a user-interaction tracking system to add a “user path” string to every crash report for better debugging- Won first hackathon at company by developing and implementing an “about the neighborhood” page. Page used several third-party API’s to give the user a sense of the neighborhood for their potential home- Installed the Google Analytics SDK, leading to a deeper understanding of the codebase- Reorganized search results page for better home visibility while still following the complex business rules for branding

Worked with startups to help them acquire their initial set of customers/users - Shaped client's product-market fit by interviewing potential customers and users to get feedback - Developed go-to market strategies and lead their implementation - Worked with clients to develop overall business strategy moving forward

Launched personal assistant app/service to help busy people get more done - Grew user base through social media advertising and public relations - Key accomplishments : established user-assistant task workflow, hired assistants and taskers to execute client requests, fundraised, and acquired strong customer base - Worked with two iOS developers to build the MVP in two weeks

Won job interview in Twitter creative brief writing contest. Once hired, worked on wide array of projects including: social analytics, social media campaigns, brand campaigns and new business presentations.• Developed analytics presentations for social and digital brand components. • Developed creative briefs for social media, television and digital campaigns. • Conducted industry, secondary, and qualitative consumer research.• Helped develop brand evolution for expanding non-profit organization.

Worked on Norwegian Cruise Line direct marketing account and four 360 Hispanic mobile carrier accounts (TracFone/Straight Talk/Net 10/Telcel AMERICA).• Handled several campaigns from strategy development to conclusion/results.• Built and executed messaging tests, mystery shopping programs and a post awareness study. • Conducted primary research by speaking directly with consumers in different DMAs. • Promoted to account executive within first year of employment.

Contacted, presented and acquired clients to develop campaigns, brands and online advertising strategies. Delegated and assisted with design, copywriting, and overall strategy. Worked with clients to discuss and execute goals and objectives.

Developed campaigns towards parents and college students for the social scrapbooking application Quilt. Quilt (http://qui.lt) was a startup invested in by a Facebook co-founder and designed by Instagram’s lead designer.• Managed brand ambassadors on the overall communications strategy.• Worked with developers and designers on user experience for different use cases. • Developed timelines and objectives for brand ambassadors.• Was selected to be the head intern in charge of distributing goals.

Founded a social network where people could cook together using group video chat, taking the idea from conception to a $600,000 valuation. I ran the day-to day operations including; client presentations and acquisition, project management, growing the user base and overall business development.• Established a network of over 50 restaurant owners, chefs, and food bloggers to create, promote, and host cooking sessions.• Developed online campaigns and timelines to promote individual cooking sessions and website as a whole.• Managed human and financial resources for project development and implementation. • Received capital from the Miami Incubation Fund and graduate IncubateMiami program.

Founded social network where people could cook together using group video chat. Took the idea from conception to a $600,000 valuation. Ran the day-to day operations including project management, client acquisition/relations and overall business development. Responsibilities:Led team of developers and designers to implement strategies, concepts and features. Built timelines for same.Initiated, developed and managed brand relationships and communications with users and over 50 clients.Worked with partners to develop overall business strategy.Funded by the Miami incubation fund and graduate of IncubateMiami

Sold cutlery through personal sales channels. Top 25 sales rep in the state of Florida.Over $15,000 in sales during a three-month period.Managed customer relationship after first sale was made.