As Market Development Manager (MDM) at Eastman, I led the development of a new high-performance film product for the Chinese NEV (New Energy Vehicle) market, targeting mid- to high-end segments. This product, set to launch soon, became the fastest-developed product in the history of Eastman’s Performance Films division. Additionally, I established a dynamic data analysis system for the NEV market to support decision-making at the executive level. I also collaborated with authoritative… Show more As Market Development Manager (MDM) at Eastman, I led the development of a new high-performance film product for the Chinese NEV (New Energy Vehicle) market, targeting mid- to high-end segments. This product, set to launch soon, became the fastest-developed product in the history of Eastman’s Performance Films division. Additionally, I established a dynamic data analysis system for the NEV market to support decision-making at the executive level. I also collaborated with authoritative institutions and media outlets for professional product reviews, creating strong content to enhance brand visibility. Furthermore, I partnered with leading slow-flash companies to pilot mall-based pop-up stores in key cities, acquiring and converting traffic from NEV customers. Show less

As an Integrated Marketing Expert at Alibaba.com, I executed a content marketing strategy based on the "A-C-D-L" model to enhance brand awareness and drive the acquisition of targeted global buyers, primarily online retailers. I built strategic partnerships with world-renowned organizations and trade media, including Google, Kearney, Ipsos, Statista, ThoughtWorks, Kotler, TUV, and DnB, to collaborate on branding and content initiatives. Additionally, I recruited premium suppliers to participate… Show more As an Integrated Marketing Expert at Alibaba.com, I executed a content marketing strategy based on the "A-C-D-L" model to enhance brand awareness and drive the acquisition of targeted global buyers, primarily online retailers. I built strategic partnerships with world-renowned organizations and trade media, including Google, Kearney, Ipsos, Statista, ThoughtWorks, Kotler, TUV, and DnB, to collaborate on branding and content initiatives. Additionally, I recruited premium suppliers to participate in the "Elite Partner Event," a new marketing project aimed at helping Chinese brands expand internationally. Show less

As Key Account Manager at K2data, I managed sales leads across both B2B and B2G sectors. I supported the Suzhou HiTech District government in conducting enterprise assessments and drafting the Initiative of Intelligent Manufacturing (2019-2021). In 2018, I successfully secured key contracts with COHEN Environment (￥4M) and HOYA Optics Suzhou (￥0.8M).

As Marketing Manager at K2data, I developed and implemented a comprehensive marketing mix based on in-depth insights into target personas. This included demand generation and brand communication strategies across both online and offline channels.

As Executive Assistant to the President at K2data, I provided high-level support and was recognized as the Outstanding Employee of the Year for 2018-2019.

As Key Account Manager at Impro, I led a team of three in the China region, focusing on the Automotive, Industrial, and Hydraulics sectors.

As Key Account Manager for the Automotive Business Unit at Impro, I identified potential business and growth opportunities in the Asia-Pacific region. I developed and executed key account strategies, business plans, and budgets. My responsibilities also included managing key account relationships, handling RFQs, facilitating communication with leadership teams, negotiating contracts, monitoring order fulfillment, and providing ongoing support to high-value clients.

Provided consecutive and simultaneous interpretation for the CEO and managerial team during key internal and external events, including the Group’s Annual Performance Conferences and Michigan University EMBA Exchange Programs.

As Senior Marketing Manager at Impro, I set the Group’s annual marketing targets and developed and executed comprehensive work plans. I managed inbound and content strategies for both domestic and overseas subsidiaries, oversaw the production of marketing collateral, and organized corporate events. Additionally, I conducted research and compiled marketing intelligence on key subjects to support strategic decision-making.

As Business Segment Manager at Michelin (China), I led the deployment of the Group's "Offer to Market" (O2M) process within key segments, including long-haul distribution, coach, and light truck, while leveraging best practices. I identified and prioritized growth opportunities by analyzing existing and potential customers, competitors, OEMs, regulations, and distribution channels. Additionally, I developed product, service, information, and relationship concepts to address these opportunities… Show more As Business Segment Manager at Michelin (China), I led the deployment of the Group's "Offer to Market" (O2M) process within key segments, including long-haul distribution, coach, and light truck, while leveraging best practices. I identified and prioritized growth opportunities by analyzing existing and potential customers, competitors, OEMs, regulations, and distribution channels. Additionally, I developed product, service, information, and relationship concepts to address these opportunities and tested them with customers. Show less

As Field Event Manager at Michelin (China), I planned and organized media events for new product and service launches. I managed distribution and end-user events, including over 100 distributor seminars and more than 300 end-user roadshows annually. Additionally, I represented the company at industry exhibitions and conferences, collaborating closely with industrial associations.

Provided consecutive and simultaneous interpretation for the Managing Director and Marketing Director of Michelin China during key internal and external events, including Annual Performance Meetings, media events, industry conferences, and international exhibitions in the automotive and tire sectors.

As a Technical Sales Representative at Michelin (China), I managed wholesalers and conducted distributor network training. I supported fleet recruitment and sales, while also rebuilding Michelin's brand awareness and preference in underperforming territories, particularly in eastern Henan province.