Rico De Leon

Rico De Leon Email and Phone Number

Founder @ ADaptive Advertising, Inc.
Downtown, San Francisco,CA 94115,United States
Rico De Leon's Location
San Francisco, California, United States, United States
Rico De Leon's Contact Details

Rico De Leon work email

Rico De Leon personal email

Rico De Leon phone numbers

About Rico De Leon

Marketing and Advertising executive with broad experience in all aspects of marketing, advertising, management and operations. Direct experience with pharma, education, banking and consumer markets. Interested in early-stage startups as well as companies that are well established to be part of their marketing team.Specialties: SEM, performance marketing, brand marketing, campaign analytics, web analytics, audience measurement, bid management platform, microsoft excel, CPM, CPC, CPA, CPL, CPR media, A/B testing, multivariate testing, strategies and campaign architecture, lead generation, demand generation

Rico De Leon's Current Company Details
ADaptive Advertising, Inc.

Adaptive Advertising, Inc.

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Founder
Downtown, San Francisco,CA 94115,United States
Website:
ADaptiveAdvertising.biz
Rico De Leon Work Experience Details
  • Adaptive Advertising, Inc.
    Founder
    Adaptive Advertising, Inc.
    San Francisco, Ca, Us
    View
  • Apollo Marketing
    Sr. Director, Marketing Services
    Apollo Marketing Jun 2006 - Apr 2010
    Managed a $120MM annual budget for University of PhoenixFormed and Manage a team of media managers and media plannersManage media operations for the departmentFormulate and recommend online media strategies and lead acquisitionManage optimization of campaigns (SEM, CPM & Performance)Oversaw the integration of reporting and bid management platforms
  • Icrossing, Inc
    Senior Media Operations Manager
    Icrossing, Inc Nov 2004 - Jun 2006
    Create media plans for clients and sales teams for SEO agencyManage search engine marketing campaigns (CPC/CPA/CPL, etc) for agency's top clients, including Restoration Hardware, Sephora, Gymboree, etc Manage remote and local media teams in SF and ArizonaFormulate media strategies Manage media operations in the SF officeHelp with the creation of internal bid management platform for SEM & SEO
  • Fathom Online - Search Marketing
    Senior Media Manager
    Fathom Online - Search Marketing Apr 2003 - Aug 2003
    Conduct online search marketing Manage media strategy and recommendationsRun search engine marketing campaigns Direct campaign management (optimization, trafficking, bid management, projections, etc.)
  • Bluefolder Media Group, Inc
    Media Supervisor
    Bluefolder Media Group, Inc Mar 2001 - Aug 2002
    Create marketing strategies for both high-tech B2B accounts online and offline and for consumer accountsManage media negotiations offline (print, TV, radio, outdoor) and onlineConduct market/industry research and analysis Manage client services
  • Connectedbrands - Direct Marketing
    Associate Media Director
    Connectedbrands - Direct Marketing Oct 2000 - Feb 2001
    Supervise media departmentCreate marketing strategies for both high-tech B2B accounts for online and offline and for consumer accountsManage media negotiations offline (print, TV, radio, outdoor) and onlineConduct market/industry research and analysisManage client services
  • Lot21 Interactive Agency
    Online Media Planner
    Lot21 Interactive Agency Jan 2000 - Oct 2000
    Plan media for high traffic accountsConduct media/marketing strategy and negotiation for online media campaignsConduct market/industry research and analysisManage campaign reporting and analytics
  • Anderson&Lembke
    Media Planner
    Anderson&Lembke 1998 - 2000
    Planned media for the Microsoft accountReporting and analysis for MicrosoftNegotiate offline and online buysConduct market/industry research and analysisRecommended next steps

Rico De Leon Skills

Online Marketing Online Advertising Sem Ppc Digital Marketing Web Analytics Social Media Marketing Digital Media Analytics Affiliate Marketing Email Marketing Display Advertising Mobile Advertising E Commerce Search Engine Marketing Pay Per Click A/b Testing Access Google Adwords Search Advertising Web Marketing Google Analytics Microsoft Excel Excel Powerpoint Cpm Cpl Multivariate Testing Microsoft Office Audience Measurement Word Outlook Conversion Optimization Omniture Google Website Optimizer Msn Adcenter Behavioral Targeting Co Registration Affiliate Management

Frequently Asked Questions about Rico De Leon

What company does Rico De Leon work for?

Rico De Leon works for Adaptive Advertising, Inc.

What is Rico De Leon's role at the current company?

Rico De Leon's current role is Founder.

What is Rico De Leon's email address?

Rico De Leon's email address is ri****@****ing.biz

What is Rico De Leon's direct phone number?

Rico De Leon's direct phone number is 4

What skills is Rico De Leon known for?

Rico De Leon has skills like Online Marketing, Online Advertising, Sem, Ppc, Digital Marketing, Web Analytics, Social Media Marketing, Digital Media, Analytics, Affiliate Marketing, Email Marketing, Display Advertising.

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