Developing an integrated strategic PowerBi dashboard for management. Bringing together various analysts and coordinates this effort.

At Horecahemd, we believe in custom made and tasteful prints. We bring every hospitality establishment to life with unique, tailor-made shirts. Tailored to your idea and vision.

Making the world a little bit more colourful by producing sustainable shirts for him and her.

As Team Lead Business Intelligence, I oversee a team in Digital Analytics and Business Intelligence (BI). Passionate about digital trends and understanding user behaviour, I drive to enhance business performance while actively coaching team members to achieve our collective goals in Business Analytics.

As a Data Analytics Consultant at Digital Power B.V. for nearly 6 years, I've driven data-centric projects for clients like ANWB, PostNL, Leaseplan and Bitvavo. My expertise spans Data Analytics, Product Analytics, Customer Experience, and Digital Marketing. I've led projects from crafting KPI dashboards to web and implementations and analyzing, optimizing digital products. With skills in Behavioral Analytics, Data Visualization, and Conversion Optimization, I've also facilitated training sessions to share data insights.

Google Analytics 4 Implementation App & Web, OKR's and data strategy

Product and customer experience analytics for MyLeaseplan web and app.

Helping them with defining there organization goals and KPI’s. Making the translation from goals and strategy to the operation to work more data-driven.

Conversion Rate optimization for the PostNL webshop. Doing E-commerce analyses in Adobe Analytics, and Online experiments (A/B testing) to optimize the user Experience of the PostNL webshop.

Focus on the ANWB Webshop and Mijn ANWB. Helping with online goals, doing analyses in Google Analytics, tagging in Google Tagmanager, A/B tests in Optimizely and conversion rate optimization for continuous improvement.

Helping and advising with online goals and KPI framework for RTL Z Web and App. Furthermore making dashboards and analyses in Adobe Analytics for working more data driven and decision making.

I analyzed and optimized the analytics accounts (Adobe) of the intranet environment and werkenbijalliander.com. Furthermore, mapping the Candidate Journey for making a End-to-End dashboard in Power BI.

In this position I made numerous analyses by means of Adobe Analytics. I made fact-based decision to position several brands successfully in order to realize growth within bol.com. Based on the analyses, I optimized the content of products to maximize the online exposure (SEO). I determined commercial opportunities based on market and sales figures in order to initiate actions and campaigns. Besides that I analyzed the customer journey and the usability of the webshop. In addition I made several marketing plans to target the customer at the right time with the preferred tone of voice.

Was responsible for organising the bol.com bookevent.

Within four months I mapped processes in order for me to analyze and optimize them.

Executed a study for a client of Han Snel, Wohi. I wrote a recommendation report in relation tot he positioning, strategy and design for a webshop. In addition, I worked at the department of account and creation and executed multiple assignments for clients like Deli XL, Electro World and Wecycle.

The independently execution of the organization of multiple learning and development events for employees of Rabobank. I had continuous contact with internal and external parties. During the execution I had a coordination role with regards to the temporary employees and logistics.

I worked at the department of project organization. I organized learning and development events. I worked on replying to emails, phone calls, inviting participants and lectures and solving bottlenecks.