Rico J. Macaraeg Email & Phone Number

New York, Ny, Us

Nashville, Tennessee, Us

Suppose the organization with growth needs. Cumberland Creative is a global video creative and production agency with a Nashville soul and global dreams.

New Jersey Franchisee of SweatHouz. www.njsweat.cowww.sweathouz.com

Atlanta, Ga, Us

Tri-state area franchisee

New York, Ny, Us

As a member of the board, I support the organization and CEO with strategy, relationship management and organizational planning. The Partnership for the Homeless is an organization that is focused on ending homelessness by preventing it and partnering with New Yorkers who are experiencing financial hardship in paying rents. Our goal is to end homelessness by preventing it, statistical data shows that it is easier to end homelessness by keeping people from evictions and ending on the streets.

Miami, Fl, Us

Led a global team of 100+ marketers across a variety of groups and departments through the entire stack of marketing and the customer journey. Delivering a digital-first strategy on acquiring new students (customers) , retaining current students and re-engaging ambassadors to generate a fly wheel of low cost, high intent customers. Driving the Direct-to-Consumer business through Ecomm, I represent the voice of our customer internally at the Global Executive Level.Key accomplishments: -Broadened media mix with new channels to platform (TikTok & Snap)-Drove CPL down by 60% and CAC down by 50%-Delivered a material decrease in unit economics through the use of strategy, process and optimizing the media mix and introducing kpi's dashboards to deliver performance. -re-tooling of marketing organization to better fit the need of the customer through the various journey stages and building of marketing leadership team-introduced big data to the team through the use of a "marketing friendly" BI platform, ensuring the broad adoption of the platform to drive key decisions and day to day operations. -Introduced quarterly strategy planning to the department to focus the efforts of the marketing impact in a material way.

New York, Ny, Us

Built and scaled a high performance data driven team on pathway to $150m ARR, for a high-growth telehealth brand (DTC), including Acquisition, Brand, Retention/CRM & Public Relations.Building a world-class data-driven marketing team focused on healthy economic performance and delivering a brand that aligns with our customer base. Key Accomplishments since Oct 2020:-Built out full funnel media mix - high-growth/scaled monthly marketing investments-Onboarded: MTA partner, Performance agency support, PR agency partner-Built: Marketing org that supports the full funnel of the organization to include a robust but scrappy growth team, brand strategy team and creative team. -Built relationships across non-endemic partners to amplify the brand and acquire patients through organic and authentic means. At SimpleHealth, we make gaining access to healthcare simple for women. Disrupting a reality for 1/2 the population in America, that for women it has been far too difficult and unequal to gain access to healthcare needs.COVID Impacted Transition

Brooklyn, Ny, Us

Led Stojos global sales and marketing organization for an exciting, face-paced brand. Currently delivering a reusable option in over 40 countries around the globe, Stojo is a global lifestyle brand that is rooted in sustainability, design, and reusability www.stojo.coCOVID impacted transition

New York, New York, Us

Departed organization as a result of acquisition event and acquisition by LeTote, announced in August 2019. Oversaw marketing P&L and responsibility of delivering $1.5b+ of revenue per year. Led end to end marketing efforts with a world-class marketing team of ~100 FTE's as we connected, grew and inspired each other to be better marketers and humans. Oversee the full operations of a 360-degree marketing team complete with Brand Marketing (Strategy, Digital + Traditional Media, Social, PR, Experiential), Integrated Marketing (Merchant Marketers), Marketing Operations (Production, Print, Project Management), and Creative (Photo/Video, Design, Copy). Reporting into the President of Lord + Taylor, a member of the organization's senior leadership team.

Menlo Park, Ca, Us

2017 - Jaguar Land Rover (George P Johnson) A VP level role with an overall $40m+ P&L business owner for the leading luxury account for George P. Johnson Experience Marketing. Led an account team of a mix of Senior Managers, junior account executives and coordinators through the experience marketing strategy for a luxury product. A senior role in the clients North American marketing department, my team and I led strategy and brand experience developed to deliver over 100k plus consumer leads a year with 100 plus experiences. Ultimately increase sales of this fantastic English product.2018 - Facebook (We’re Magnetic)A VP level role, with $40m in P&L management. I led a team of skilled integrated brand strategist and marketers for Facebook America (North & LATAM) Global Business Marketing. Focused on full-service marketing to the Facebook Sales Team (B2B) for the 14 various verticals in the sales organization, my team and I led an integrated strategy and brand experiences for over 75 programs through the Americas region.

Reston, Virginia, Us

Lamborghini North America, A Volkswagen Group CompanyServed as Head of Brand & Experiential Marketing leading luxury brand strategy for the Americas region with a total operating investment to support marketing in the Americas region. Led a team focused on holistic integrated marketing strategies across all areas of marketing Brand & Field Retail Marketing, OOH, Digital, Customer Relationship Marketing, and Brand Events. Collaborated internal stakeholders in developing brand partnerships and cultivating global partnerships with likeminded luxury brands.

Reston, Virginia, Us

Audi of America, A Volkswagen Group CompanyIdentified opportunities for business units to leverage consumer insights using a combination of qualitative and quantitative research, Voice of the Customer analytics, and Audi Insights. Facilitated the bidding process for multiple vendor and agency partnerships supporting research efforts in enhancing consumer experience and implementing change process throughout Region. Provided an integrated approach to marketing campaigns and business decisions with the voice of the customer at the forefront of stakeholders.

Virginia Beach , Va, Us

I have been honored in leading approx 50 big box selling locations in 10 states in the fields of Employee Development, Marketing and Public Relations for the Navy Exchange, Northern District. Assigned to advise the District Vice President of operations on measures and business development utilizing Marketing and PR communications. I leverage a mixture of PR and Marketing methods to promote and support the continued sales growth of the region. Marketing Professional:- Creates marketing campaigns to support retail locations utilizing various methods, product specific, geographical and demographic specific, seasonal, loss-leaders, etc. - Visionary in various Marketing vehicles to include, radio advertising, in-store graphic displays, coaching and training store staff along with Marketing campaigns, tv commercials, circular/flier ads.-Leveraging social media marketing methods to support growth, awareness and drive business.Public Relations Professional:- Driven in utilizing high-profile events to create positive public awareness of the Navy Exchange as not only a retailer but also community support program.- Identified as the spokesperson for the Navy Exchange Service Command in the Northeast US, using on-camera opportunities to gain community interest and support of the Navy Exchange Service Command program. -Supported Navy Exchange communications with multiple high profile personalities collaborating in PR support and communications sponsorship- Utilizing traditional PR techniques in Press Releases, articles in trade journals and news papers.

Virginia Beach , Va, Us

As the area PR and Marketing manager for the Southern Region I lead an integrated marketing and PR team for the 9 area big box retailers in the San Diego area.

Washington, Dc, Us

A motivated and seasoned leadership military professional! I carry 8 years of extensive leadership military experience to include project management, disciplined fiscal management and a military team motivator. A recognized expert as a Training Officer and curriculum designer for Naval Coastal Warfare programs . I have held senior positions such as Mission Commander/TacSup with weapons release authority operating in the centcom AOR. I have conducted investigations along with interrogation and interviewing of witness and suspects. Identified to as a leader in the Master at Arms community I carry the Phoenix Raven Number N102 upon my completion of the Air Force Special Warfare Mobility School - Phoenix Raven. I have extensive weapons experiences as a user, maintainer and instructor both on the field and in a classroom/range setting. I am a motivator and team player as well as a proven leader when need be. I maintain calm under pressure, adapting hastily to meet the mission and safety of my team.

Mba, Strategy

Bs, Organizational Development