Rico J. Macaraeg

Rico J. Macaraeg Email and Phone Number

Chief Executive Officer (Co-Founder) @ StriveWell
New York, NY, US
Rico J. Macaraeg's Location
New York City Metropolitan Area, United States, United States
Rico J. Macaraeg's Contact Details

Rico J. Macaraeg personal email

Rico J. Macaraeg phone numbers

About Rico J. Macaraeg

Hello, I'm Rico. I am a business leader with a diverse background in the military, fortune 1000 brands, and PE/VC backed high growth companies. I am passionate about bringing performance data and kick-ass brand strategies to life to drive growth and profitability by focusing on the stickiness and LTV of our customers.I have had the pleasure of holding various global CMO/Marketing Leader positions in the consumer goods, retail, and auto industries. While at ThriveDX I led a global marketing team of 100+ marketers managing DTC for over 20 various brands with ThriveDX. I was successful in driving CPL down by ~60% and CAC down by ~50% by implementing strategy, big data and customer-focused creative. During my time at Stojo, I scaled the business from 20 countries to almost 40 countries around the globe, leading Sales and marketing in the US, Europe, and Asia Pacific. In 2018, I joined the successful turnaround team of Lord & Taylor, a $1.5b multi-unit omni-channel department store in the US with P&L responsibility of $200m and an amazing team of 150+ FTEs and agency partners. My automotive experience lends a wide aperture from Customer Insights to Retail Marketing to overall Head of Marketing Roles. From 2014-2017 Rico served in the Audi & Lamborghini brands progressing at the Volkswagen Group of America headquarters in Herndon, VA.I have been honored to have spent a decade of service to the US government with the most previous role as the Northern Region Marketing and Public Relations Director for the Navy Exchange (Shopping center), a multi-unit retail/shopping complex for 4 years. Rico enlisted in the United States Navy in 2003 and quickly ascended through the ranks finishing his service in 2011 as a Second Class Petty Officer (E5).I have completed multiple tours to the Middle East, Africa, and Central and South America in austere environments abroad and have been awarded three Navy and Marine Corps Commendation Medals.I earned my Master’s of Business Administration at The Georgetown University, McDonough School of Business, as well as a Bachelor’s of Science in Organizational Leadership from the National University of San Diego, CA.I currently reside in the New York City area and volunteer my time to help transitioning veterans into civilian life and people with unsecured housing (fighting to end homelessness) as well as speak and advise on a variety of topics around the world.

Rico J. Macaraeg's Current Company Details
StriveWell

Strivewell

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Chief Executive Officer (Co-Founder)
New York, NY, US
Rico J. Macaraeg Work Experience Details
  • Strivewell
    Chief Executive Officer (Co-Founder)
    Strivewell
    New York, Ny, Us
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  • Cumberland Creative
    Chief Marketing Officer (Fractional)
    Cumberland Creative Jul 2024 - Present
    Nashville, Tennessee, Us
    Suppose the organization with growth needs. Cumberland Creative is a global video creative and production agency with a Nashville soul and global dreams.
    View
  • Nj Sweat
    Chief Executive Officer
    Nj Sweat Sep 2023 - Present
    New Jersey Franchisee of SweatHouz. www.njsweat.cowww.sweathouz.com
    View
  • Swthz - Contrast Therapy Studio
    Franchisee
    Swthz - Contrast Therapy Studio Sep 2023 - Present
    Atlanta, Ga, Us
    Tri-state area franchisee
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  • The Purpose Company
    Fractional Chief Marketing Leader
    The Purpose Company Jan 2023 - Present
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  • The Partnership For The Homeless
    Board Member
    The Partnership For The Homeless Dec 2021 - Present
    New York, Ny, Us
    As a member of the board, I support the organization and CEO with strategy, relationship management and organizational planning. The Partnership for the Homeless is an organization that is focused on ending homelessness by preventing it and partnering with New Yorkers who are experiencing financial hardship in paying rents. Our goal is to end homelessness by preventing it, statistical data shows that it is easier to end homelessness by keeping people from evictions and ending on the streets.
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  • Thrivedx (Formerly Hackeru)
    Vice President Global Commercial Marketing (Cmo)
    Thrivedx (Formerly Hackeru) Oct 2021 - Jan 2023
    Miami, Fl, Us
    Led a global team of 100+ marketers across a variety of groups and departments through the entire stack of marketing and the customer journey. Delivering a digital-first strategy on acquiring new students (customers) , retaining current students and re-engaging ambassadors to generate a fly wheel of low cost, high intent customers. Driving the Direct-to-Consumer business through Ecomm, I represent the voice of our customer internally at the Global Executive Level.Key accomplishments: -Broadened media mix with new channels to platform (TikTok & Snap)-Drove CPL down by 60% and CAC down by 50%-Delivered a material decrease in unit economics through the use of strategy, process and optimizing the media mix and introducing kpi's dashboards to deliver performance. -re-tooling of marketing organization to better fit the need of the customer through the various journey stages and building of marketing leadership team-introduced big data to the team through the use of a "marketing friendly" BI platform, ensuring the broad adoption of the platform to drive key decisions and day to day operations. -Introduced quarterly strategy planning to the department to focus the efforts of the marketing impact in a material way.
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  • Simple Health
    Senior Vice President Marketing
    Simple Health Oct 2020 - Oct 2021
    New York, Ny, Us
    Built and scaled a high performance data driven team on pathway to $150m ARR, for a high-growth telehealth brand (DTC), including Acquisition, Brand, Retention/CRM & Public Relations.Building a world-class data-driven marketing team focused on healthy economic performance and delivering a brand that aligns with our customer base. Key Accomplishments since Oct 2020:-Built out full funnel media mix - high-growth/scaled monthly marketing investments-Onboarded: MTA partner, Performance agency support, PR agency partner-Built: Marketing org that supports the full funnel of the organization to include a robust but scrappy growth team, brand strategy team and creative team. -Built relationships across non-endemic partners to amplify the brand and acquire patients through organic and authentic means. At SimpleHealth, we make gaining access to healthcare simple for women. Disrupting a reality for 1/2 the population in America, that for women it has been far too difficult and unequal to gain access to healthcare needs.COVID Impacted Transition
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  • Stojo
    Global Chief Marketing Officer
    Stojo Nov 2019 - Oct 2020
    Brooklyn, Ny, Us
    Led Stojos global sales and marketing organization for an exciting, face-paced brand. Currently delivering a reusable option in over 40 countries around the globe, Stojo is a global lifestyle brand that is rooted in sustainability, design, and reusability www.stojo.coCOVID impacted transition
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  • Hudson'S Bay Company
    Vice President | Cmo | Lord + Taylor (Tsx:Hbc)
    Hudson'S Bay Company Oct 2018 - Oct 2019
    New York, New York, Us
    Departed organization as a result of acquisition event and acquisition by LeTote, announced in August 2019. Oversaw marketing P&L and responsibility of delivering $1.5b+ of revenue per year. Led end to end marketing efforts with a world-class marketing team of ~100 FTE's as we connected, grew and inspired each other to be better marketers and humans. Oversee the full operations of a 360-degree marketing team complete with Brand Marketing (Strategy, Digital + Traditional Media, Social, PR, Experiential), Integrated Marketing (Merchant Marketers), Marketing Operations (Production, Print, Project Management), and Creative (Photo/Video, Design, Copy). Reporting into the President of Lord + Taylor, a member of the organization's senior leadership team.
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  • Meta
    Director, Global Business Marketing (Consultant)
    Meta Jun 2017 - Aug 2018
    Menlo Park, Ca, Us
    2017 - Jaguar Land Rover (George P Johnson) A VP level role with an overall $40m+ P&L business owner for the leading luxury account for George P. Johnson Experience Marketing. Led an account team of a mix of Senior Managers, junior account executives and coordinators through the experience marketing strategy for a luxury product. A senior role in the clients North American marketing department, my team and I led strategy and brand experience developed to deliver over 100k plus consumer leads a year with 100 plus experiences. Ultimately increase sales of this fantastic English product.2018 - Facebook (We’re Magnetic)A VP level role, with $40m in P&L management. I led a team of skilled integrated brand strategist and marketers for Facebook America (North & LATAM) Global Business Marketing. Focused on full-service marketing to the Facebook Sales Team (B2B) for the 14 various verticals in the sales organization, my team and I led an integrated strategy and brand experiences for over 75 programs through the Americas region.
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  • Volkswagen Of America, Inc
    Head Of Marketing | Lamborghini North America (Otcmkts: Vwagy)
    Volkswagen Of America, Inc Oct 2014 - Jun 2017
    Reston, Virginia, Us
    Lamborghini North America, A Volkswagen Group CompanyServed as Head of Brand & Experiential Marketing leading luxury brand strategy for the Americas region with a total operating investment to support marketing in the Americas region. Led a team focused on holistic integrated marketing strategies across all areas of marketing Brand & Field Retail Marketing, OOH, Digital, Customer Relationship Marketing, and Brand Events. Collaborated internal stakeholders in developing brand partnerships and cultivating global partnerships with likeminded luxury brands.
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  • Volkswagen Of America, Inc
    Manager, Customer Experience/Marketing Division | Audi Of America
    Volkswagen Of America, Inc Feb 2014 - Oct 2014
    Reston, Virginia, Us
    Audi of America, A Volkswagen Group CompanyIdentified opportunities for business units to leverage consumer insights using a combination of qualitative and quantitative research, Voice of the Customer analytics, and Audi Insights. Facilitated the bidding process for multiple vendor and agency partnerships supporting research efforts in enhancing consumer experience and implementing change process throughout Region. Provided an integrated approach to marketing campaigns and business decisions with the voice of the customer at the forefront of stakeholders.
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  • Navy Exchange Service Command (Nexcom)
    Regional Marketing/Public Relations Manager
    Navy Exchange Service Command (Nexcom) Dec 2010 - Feb 2014
    Virginia Beach , Va, Us
    I have been honored in leading approx 50 big box selling locations in 10 states in the fields of Employee Development, Marketing and Public Relations for the Navy Exchange, Northern District. Assigned to advise the District Vice President of operations on measures and business development utilizing Marketing and PR communications. I leverage a mixture of PR and Marketing methods to promote and support the continued sales growth of the region. Marketing Professional:- Creates marketing campaigns to support retail locations utilizing various methods, product specific, geographical and demographic specific, seasonal, loss-leaders, etc. - Visionary in various Marketing vehicles to include, radio advertising, in-store graphic displays, coaching and training store staff along with Marketing campaigns, tv commercials, circular/flier ads.-Leveraging social media marketing methods to support growth, awareness and drive business.Public Relations Professional:- Driven in utilizing high-profile events to create positive public awareness of the Navy Exchange as not only a retailer but also community support program.- Identified as the spokesperson for the Navy Exchange Service Command in the Northeast US, using on-camera opportunities to gain community interest and support of the Navy Exchange Service Command program. -Supported Navy Exchange communications with multiple high profile personalities collaborating in PR support and communications sponsorship- Utilizing traditional PR techniques in Press Releases, articles in trade journals and news papers.
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  • Navy Exchange Service Command (Nexcom)
    Area Marketing And Pr Manager
    Navy Exchange Service Command (Nexcom) Jan 2011 - Jan 2012
    Virginia Beach , Va, Us
    As the area PR and Marketing manager for the Southern Region I lead an integrated marketing and PR team for the 9 area big box retailers in the San Diego area.
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  • Us Navy
    Master At Arms (Exw), Petty Officer 2Nd Class
    Us Navy Oct 2003 - May 2011
    Washington, Dc, Us
    A motivated and seasoned leadership military professional! I carry 8 years of extensive leadership military experience to include project management, disciplined fiscal management and a military team motivator. A recognized expert as a Training Officer and curriculum designer for Naval Coastal Warfare programs . I have held senior positions such as Mission Commander/TacSup with weapons release authority operating in the centcom AOR. I have conducted investigations along with interrogation and interviewing of witness and suspects. Identified to as a leader in the Master at Arms community I carry the Phoenix Raven Number N102 upon my completion of the Air Force Special Warfare Mobility School - Phoenix Raven. I have extensive weapons experiences as a user, maintainer and instructor both on the field and in a classroom/range setting. I am a motivator and team player as well as a proven leader when need be. I maintain calm under pressure, adapting hastily to meet the mission and safety of my team.
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Rico J. Macaraeg Skills

Luxury Leadership Management Marketing Training Public Relations Social Media Team Building Marketing Strategy Retail Sales Customer Service Team Leadership Event Planning Event Management Coaching Customer Satisfaction Crm Sales Management Public Speaking Organizational Development Analysis Time Management Program Management Operations Management Military Government Social Networking Teamwork Budgets Leadership Development Inventory Management Project Planning Policy Project Management Microsoft Office Process Improvement Merchandising Forecasting Employee Relations Logistics Recruiting Data Analysis Human Resources Change Management Budgeting Customer Relationship Management Salad Making Survey Design Digital Marketing

Rico J. Macaraeg Education Details

  • Georgetown University Mcdonough School Of Business
    Georgetown University Mcdonough School Of Business
    Strategy
  • National University
    National University
    Organizational Development

Frequently Asked Questions about Rico J. Macaraeg

What company does Rico J. Macaraeg work for?

Rico J. Macaraeg works for Strivewell

What is Rico J. Macaraeg's role at the current company?

Rico J. Macaraeg's current role is Chief Executive Officer (Co-Founder).

What is Rico J. Macaraeg's email address?

Rico J. Macaraeg's email address is ri****@****ail.com

What is Rico J. Macaraeg's direct phone number?

Rico J. Macaraeg's direct phone number is +136047*****

What schools did Rico J. Macaraeg attend?

Rico J. Macaraeg attended Georgetown University Mcdonough School Of Business, National University.

What skills is Rico J. Macaraeg known for?

Rico J. Macaraeg has skills like Luxury, Leadership, Management, Marketing, Training, Public Relations, Social Media, Team Building, Marketing Strategy, Retail, Sales, Customer Service.

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