Recruiting and hiring for various roles throughout the company.

Emerald Market is a Los Angeles-based event marketing agency that focuses on the cannabis and nightlife industry, serving a diverse audience.Key Responsibilities:•Strategic Leadership: Orchestrated the development and execution of the company's overall sales and marketing strategy, positioning EM as a recognized leader in the cannabis and nightlife industry.•Business Development: Successfully secured and managed key client accounts, working with over 120 brands.•Team Building: Assembled a high-performing team of sales professionals, fostering a collaborative work environment and promoting excellence in execution.•Innovative Event Production: Spearheaded the production of over 100 groundbreaking events, consistently setting industry standards and captivating diverse audiences.*Cutting-Edge Technology Integration: Dedication to leveraging cutting-edge technology to enhance event experiences and streamline operations, ensuring Emerald Market remains at the forefront of industry advancements.Notable Achievements:•Trailblazing Activations: Led the company in producing many first-of-its-kind activations at prominent events, including West Hollywood Pride & Halloween Parades, Los Angeles Magazine events, and more, showcasing Emerald Market's pioneering spirit in the cannabis and nightlife space.•Extensive Brand Sponsorship: Cultivated and maintained relationships with over 100 prominent cannabis brand sponsors, establishing a robust network of supporters for the company's events and initiatives.•Cannabis and Movies Club (CMC): Launched the Cannabis and Movies Club (CMC), an exclusive club with over 7000 members, combining the allure of the movie-going experience with the relaxed atmosphere of a cannabis lounge. The CMC is poised for expansion across Los Angeles and California, with plans to open its second location in the arts district, continuing its mission of providing a welcoming and inclusive space for all.

• Conceptualized and wrote creative and intriguing scripts • Collaborated with film Producers to buy and develop multiple projects• Created a clear and concise singular vision for each project • Collaborated with AD to outline out the most effective schedules to accomplishing our project• Hired all cats and crew• Motivated and inspired cast and crew of anywhere from 5-30 on grueling 12-14 hour days• Completed all project on time and within budget• Guided post-production teams to finally bring together that singular vision

As head of business development at Lure Digital, I collaborate with brands to uncover gaps or opportunities they may have in their current digital marketing campaigns and develop innovative strategies to capitalize on these opportunities. • Developed new products and created distribution channels• Established key partnerships through networking efforts• Implemented a robust business development plan to meet company objectives• Established CRM to increase sales, improve forecasting and enhance account tracking• Participated in daily production meetings• Built and refined all new RFPs (requests for proposals) • Established a referral program for key ancillary service partners • Identified potential issues and proactively achieve a resolution• Attended industry functions, events and conferences and provided follow up report• Coordinated and hosted business development and educational events

• Supervised 10-person sales force, achieving a 30% sales increase over the previous year• Conducted training for all new hires• Responsible for maintaining knowledge of store policies and best practices• Consistently exceed target customer satisfaction rating• Acted as a style consultant and provided expertise on appropriate materials• Taught sales reps how to read, interpret, & develop recommendations from a doctor’s prescription • Administered basic medical examinations on behalf of the doctor• Handled all aspects of loss prevention and reporting • Taught and lead customer conflict resolution

• Developed salary proposals for new recruits • Led the creation of recruiting plans for open positions • Promptly corresponded with all applicants, coordinated, and conducted interviews • Tracked key dates and deadlines to keep applicants at all stages on time • Hired over 40 branch executives • Screened all applicants based on their qualifications and background • Trained, coached, and mentored both co-workers and executives to ensure smooth adoption of new programs • Mentored and evaluated prospects on all aspects of business proposal development • Consistently achieved top performer in region • Negotiated salary with incoming executives • Scheduled and conducted executive interviews

• Consistently achieved 110% of monthly quota earning title of top representative in region• Trained peers and managed team on internal system supports and implementation plans• Maintained a central database of key contacts, centers of influence, and potential agents• Developed and maintained long term relationships with local organizations and small businesses• Created a consistent funnel of prospective agents• Communicated regularly with territory, regional, and strategic managers for support and planning• Conducted market analysis and monitored competitive activity• Designed and implemented strategic business plan objectives• Developed innovative marketing and PR strategies• Planned and organized sales seminars and meetings• Tracked candidates and monitored production metrics • Developed and facilitated job recruitment fairs• Posted positions through approved recruitment channels• Networked with industry contacts, local associations, and local government