The Australasian Blockchain Music Association (ABMA) seeks to provide a forum for musicians, industry members involved in the music and creative industries, government bodies, music associations and other relevant parties from across the region to discuss, debate and further the adoption of Blockchain Technology within the industry for the benefit of all. Founded in February 2017, the ABMA will encourage the right approach to this transformative technology across the various industry stakeholders to ensure all relevant parties have a stake in shaping the industry.We welcome likeminded individuals, and organisations to join us to shape the direction of Blockchain Technology within the music and creative industries in Australasian region to explore and implement this exciting and transformative new way of doing business. Http://www.abma.asn.au

Wildfire Lounge is an event, content and touring project born from JAMFIRE: the association of Fire Entertainment Pty Ltd and ARTFEST (Jam Gallery / Spring St Social). Wildfire Lounge is an entertainment brand which activates spaces with live music and pop-up bars all over NSW.

FIRE ENTERTAINMENT is an Entertainment Solutions Company focused in the areas of:Development & Management:-Talent Development -Brand Development-Talent & Brand Management-Project Development & ManagementMarketing:-Entertainment Strategy, Marketing & Promotions-Online & Interactive Media Solutions & PromotionsEvents:-Event Development & Coordination-Touring & BookingsFUEGO: International Touring & Promotion Services in the Latin American Markets

: NMTIPS is an independent marketing consulting agency focused on providing solutions for small and medium sized businesses and start-up entrepreneurships. Federico Soto consulting- also trading as New Marketing Tips- offers assessment and strategic planning/execution in the areas of marketing, advertising, online, sales, PR, events, IT and customer service. Federico Soto is the Director Consultant and founder of the agency, outsourcing services and workforce from other dedicated professionals within Australia and internationally. Site: www.nmtips.com Some clients of NMTips/ Federico Soto Consulting: PCYC NSW, Oxygen Music Group, Strategic Event Management, Morpeth Business Association, Maitland Tourism/ Council, Maitlad Regional Art Gallery, Tisara Asutralia, Perceptric Pty Ltd, Boogif Pty Ltd, La Belle Epoque, Giant Leap, Up Our Street Pty Ltd, MyEstatePlanner.com/ Now Sorted/ YES Marketing, others…Responsible for:o Providing full comprehensive assessment to corporations and SME (Small & Medium Enterprises) in the areas of Marketing/Advertising/Media/PR/Online Solutions/ Social Media/ IT-Development/Design/ Multimedia and Sales.o Liaising directly with top managerial , executive and/or proprietorship levels o Creating 360 degree strategies in multiple areas of the client’s business to achieve goals.o Assuming -temporarily- managerial decision making privileges to help execute the developed strategies for the businesses. o Providing IT solutions and development o Providing full development services for start up companies online or in the new technology fields in Australia. o Acquiring new long-term accounts and managing them.o Contract draftingo Budgeting o Managing outsourced team of professionals in the areas of Marketing/Advertising/Media/PR/Online Solutions/ Social Media/ IT-Development/Design/ Multimedia and Sales- within Australia and internationally.o Creating new marketing opportunities for SME and growing businesses.

Business Development | Management IN2U Management is an Australian company that offers management solutions at a global scale. We are passionate about enabling creative and entrepreneurial projects to develop and reach their full potential. IN2U provides three-dimensional solutions in the entertainment and business management world, connecting talent, businesses and projects with the necessary networks and professionals they need.IN2U helps other professionals navigate through various complex issues across the entertainment and commercial industries.Professional services in the areas of:Business Management & Development | Talent Services | Project Administration & Accounting | Legal Matters Resolution| Negotiations | Licensing | Rights Management | Deals & Acquisitions | Project Management | Networking | Branding | Marketing & Strategy | Intellectual Property & Copyright |Production Management | Industry Advise & Mentoring |

OXYGEN MUSIC GROUP is an independent music hub for the management and development of Artist, Producers, Songwriters, Performers & Entertainment-related projects. - Management Group- Recording Studio- Publishing Co.- Project / Artist Development- Music Marketing & PR - Touring/Bookings- Online Branding

Personal online branding and online profile management.

Responsible for:oManaging important accounts in the Maitland/ Morpeth/Lorn/ Beresfield areas.oLiaising with clients to maintain a good relationship between them, the paper and the local community.oGenerate advertising sales oAcquiring new long-term accountsoCostumer service and consultingoProcessing weekly accounts into production and assuring costumer satisfaction.oCreating new marketing opportunities for local business to benefit from the paper’s services and generate revenue for the company.oReaching and increasing weekly budgetsoPresenting sales reports oCo-organizing events to promote the papers servicesoRepresenting the Newspaper in social and communitarian eventsoOnline sales and promotions for the Mercury’s home site. oTelemarketing sales for special publicationsAchievements:•Reached sales target within first months in the company.•Successfully developed rapport with all clients and potential advertisers in assigned areas.•Developed a special concept publication for the heritage town of Morpeth, generating extra revenue for the company. The concept publication involved no ads and offered clients a strategic use of Fairfax media resources to relaunch the town’s marketing campaign. It involved 90% of businesses in the area and brought back long lost clientele. •Successfully promoted the new online advertising for the Mercury’s website, reaching all online sales targets.•I was temporarily assigned for 4 weeks to the Special Publications department to handle 3 simultaneous projects. Within that limited timeframe all targets were reached and surpassed.

Responsible for:oDeveloping and executing the marketing & advertising strategy for the company, including publicity, advertising, trade marketing, sales, and managing the M&A budget. oLiaising with the Imports and Sales Departments to augment inventory sales and increase product rotationoLeasing with dealers to create integrated promotions to push specific products’ sales. oElaboration of the media planning/buying strategies.oIn charge of the creation of the communicational concept, and designing the promotional material (ATL & BTL) for the company.oIn charge of developing web marketing strategies for better exposure of the brand online.oResponsible for the first Integrated Organizational Evaluation and Assessment to improve performance, work climate and internal satisfaction.o Assumed provisional human resources responsibilities demanded by the marketing strategies developed: such as hiring, interviews, internal evaluations and polls, focus groups and other activities.oCreate a plan to restructure the organization based on objectives.oOrganizing and supervising the execution of the Training and Coaching Program for the Sales Department and management areas.oResponsible for initializing the still-on-going Internship Program for the Marketing Department, with 3 interns under my supervision.oCoordinating the photographic compilation of the company’s 20 years of projects.Achievements:• Co-working with the web programmers and web support department to later apply an ongoing strategy to increase brand rankings and exposure in the WWW through SEO and PPC marketing. • Fruitfully utilising the M&A resources to increase by 50% in brand’s presence in media, creating a budget from reduced unnecessary expenses in the company with the collaboration of the Finance Director. • Creating and proactively implementing a goal-oriented compensation plan for the Sales Department to increase motivation and augment sales.

Responsible for:o Administrative Manager for the agency and label with 5 people from different departments under my supervision. Overseeing budget and planning for each department.o Responsible for the marketing and advertising strategies for the agency’s services in the media (ATL & BTL).o Responsible -in cooperation with the Promotion Department- for the promotion and PR strategies for the label’s artists.o In charged of leasing with big clients to ensure satisfaction and obtain new contracts.o Supervision of the Sales Department development and in charge of the search of new portfolios and possible clients.o Responsible for the search of new outsourced entertainers and shows.o Marketing and Promotions Director for the label’s artists and events.o Responsible for the supervision of contract fulfilment.o In charge of the organization of major events, concerts, and sponsorships. Achievements:• Successfully launched the career of the label’s brand new artist Vox Lumini, obtaining high radio play in the main national pop-rock stations, high media exposure, contracts and awards for the band.• Obtained several contracts with new clients such as 3M and Hilton Hotel’s Casinos.

Responsible for:o The total administration of the facilities, with around 30 people under my supervision (directly and outsourced).oRevising budget, maintenance and improvements for the facilities.oPR and co-organising events with the Promotions Department: concerts, press releases, shows, interviews, others.oSupervising studio usage and studio hours for clients, creating a monthly report with suggestions to improve service and increase clientele. oCo-responsible with the General Manager for the marketing & advertising strategies for artist development.oIn unison with the Promotion Department and the General Management, co-participated in the elaboration of strategies for artistic promotions.oHunting for event sponsors.oLiaising with sponsors to ensure satisfaction.oLiaising with advertising companies and negotiating on artists related matters, hiring, advertising and sponsoring.oRevising contracts and ensuring contract fulfilmentoPromoting events and the wide spectrum of the company’s services in the media (mainly BTL).oCreating and coordinating marketing and advertising strategies for the studio.oDeveloping new products and projects to generate new sources of revenue. oSupervising the effective usage of online strategies implementing mail marketing and web consumer research.Achievements:• Actively participated in the launch and development of the artistic career of Ecuadorian music star “Daniel Betancourth”, collaborating in marketing strategies that enabled the brand to position various No.1 singles in Top Charts, obtaining major radio play in nation wide pop-rock stations, contracts, sponsorships, and awards.• I was an important asset in the coordination and organization of Jorge Luis del Hierro’s CD Launch Concert. Being responsible for ticket sales, coordination, promotions and logistics; working in unison with all other departments.