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10 years ago, I created videobop. Predominantly serving healthcare organisations, charities and local authorities, I’ve been entrusted with some very important and meaningful assignments for large organisations. It’s a very long client list but regular headliners include Macmillan Cancer Support, NHS (various departments) BBC, AgeUK, Stem4, Travel companies, Government and local authorities (Art, events & education). I typically work with marketing, brand and social media teams and it’s important to become an extension of each organisation. The production process is always creative, consultative and technical. It can involve many client-side stakeholders as well as crew and talent. All of whom will look to me for leadership.Prior to this I worked at Johnson & Johnson for 8 years. I started in a business development role, selling surgical equipment to London hospitals. I secured some substantial tenders for the region and was eventually promoted as Digital Marketing Manager, for UK & Ireland. During this time I achieved my diploma in digital marketing, giving me strong, academic foundation knowledge of Digital. My job was really about exploring digital opportunities and championing digital transformation but on another level I was the go-to guy for digital projects and campaigns. I was always really drawn to the creative dimension of marketing and this signposted my next adventure.I took voluntary redundancy and set up my video production business (www.videobop.com) in August 2014. The last 10 years has given me some incredible, meaningful experiences and interactions which have pushed me forward as a person and a professional and now feels like the right time to explore new horizons. email: ric@videobop.comPhone 07917110064
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Video Producer & Company OwnerVideobop Aug 2014 - PresentLondon, United KingdomBuilding on my Sales and Marketing background at J&J, I created video production company, Videobop.Predominantly serving healthcare organisations, charities and local authorities, I’ve been entrusted with some very important and sometimes special assignments for large organisations. It’s a very long client list but regular headliners include Macmillan Cancer Support, NHS (various departments) and BBC. I typically work with marketing, brand and social media teams and it’s important to become an extension of each organisation. The production process is always creative, consultative and technical. -
Digital Marketing ManagerJohnson & Johnson Nov 2012 - Aug 2014UkIn this exciting and varied role, I was responsible for building a world class digital strategy around the needs and behaviours of customers and patients. -
Territory ManagerJohnson & Johnson Apr 2006 - Nov 2012London, United KingdomIn this Account Manager role I was responsible for protecting and growing revenues across NHS and Private hospitals across the London region by selling portfolio of surgical products. To be successful in this space you need many skills and competencies- the ability to engage with surgeons on a very technical level, the ability to strategically plan and execute my activity across the accounts and also to negotiate with senior buyers and procurement functions with tight budgets. I achieved some fantastic successes and accolades during this time by forging strong relationships with key stake holders, executing against planned activities, creating and utilising the appropriate tools and collaborating across our business.I took on numerous marketing projects and additional responsibilities during this time and this is really where I decided that I wanted to develop as a marketing professional.
Ric Toone Skills
Ric Toone Education Details
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The Institute Of Direct And Digital MarketingDigital Marketing -
Psychology
Frequently Asked Questions about Ric Toone
What company does Ric Toone work for?
Ric Toone works for Videobop
What is Ric Toone's role at the current company?
Ric Toone's current role is Creative Video Producer & Company Owner.
What is Ric Toone's email address?
Ric Toone's email address is ri****@****ail.com
What is Ric Toone's direct phone number?
Ric Toone's direct phone number is (732) 524*****
What schools did Ric Toone attend?
Ric Toone attended The Institute Of Direct And Digital Marketing, Staffordshire University.
What skills is Ric Toone known for?
Ric Toone has skills like Digital Marketing, Digital Strategy, Digital Video, Video Production, Videography, Video Editing, Google Analytics, Web Analytics, Email Marketing, Social Media Marketing, Brand Management, Sem.
Who are Ric Toone's colleagues?
Ric Toone's colleagues are Cassie Toone.
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