Rida Ghaffar Email & Phone Number

- Managing all social media platforms: Facebook, Instagram, and Linkedin- Social Media strategies for Brand awareness, events and employer branding- Managing website content- Strategy and execution for Emerging Talent Program - Paid ad campaigns on Facebook Ads Manager- Brand strategy and planning initiativesBrand management initiatives: Culture at PSDF, Life at PSDF, Khel PSDF 4.0

Worked with Assistant Professor Attique Ur Rehman for the course ‘Decision Analysis’. The course was taught to Juniors majoring in Management Sciences.

British Columbia, Canada

Worked in the PrismTeck’s sales team to generate new business for the company. Worked and researched for the Texas Region in the United States. My role pertained to: - Getting client meetings- Researching on new opportunities- Emails, calls and LinkedIn outreach

Canada

Led brand strategy, collaborations, paid campaigns, copywriting and content ideation for social media

This LUMS society focused on empowering women in the field of business and motivate others to pursue the paths they desire. One of the key responsibilities was to conduct webinars with some of the renowned speakers and CEO’s of startups like Hair Matters

-Worked on the business model for Hakeem Online application, with complete launch plans-Interacted with Hakeems to know the painpoints of the existing system-Formulated benefits to the customers, Hakeems and Hamdard-Made screen prototypes for the appGrade achieved: P+

Lahore, Punjab, Pakistan

An MBA Management Consultancy Project, catering to:-Identifying issues regarding Employee retention and turnover rates-Devising strategies and recommendations for Employees to stay motivated and serve for a longer tenure-Formulating a plan to bring in a better organisation culture and help execute measures in a given timeline The project was done under the supervision of Dr. Jawad Syed (LUMS) and coordination of Mr. Hassan (Servaid Pharmacy)Grade achieved: HP

Lahore

-Created content for IslamicFinder’s and Athan app’s social media platforms and website pages-Managed the Social Media handles of IslamicFinder and Athan app-Ran paid campaigns on Facebook and Instagram, devising monthly reports of insights-Regularly kept track of data in Google Analytics for blog and newsletter insights-Worked for Islamicfinder's Athan app Community feature for NYC-Managed and created content for IF’s Blog and Newsletter-Developed content marketing and… Show more -Created content for IslamicFinder’s and Athan app’s social media platforms and website pages-Managed the Social Media handles of IslamicFinder and Athan app-Ran paid campaigns on Facebook and Instagram, devising monthly reports of insights-Regularly kept track of data in Google Analytics for blog and newsletter insights-Worked for Islamicfinder's Athan app Community feature for NYC-Managed and created content for IF’s Blog and Newsletter-Developed content marketing and social media strategies for Athan app and IslamicFinder-Incorporated SEO friendly content and used SEO tools-Developed attractive CTAs for Push Notifications on OneSignal-Was part of the Customer Support team; assisted to customer queries on Zendesk Show less

Lahore

-Wrote articles for the IslamicFinder Blog-Conducted Competitor analysis using Similarweb

- Worked on the project for Women Scooty- Conducted a survey and focus groups, and used the insights to formulate an ideal customer profile,design specifications, product placement and promotions measures-Worked directly with the Atlas Honda team and improvised according to the required components

Lahore

-Analyzed the Marketing Simulation and prepared an evaluation report-Provided content for Social Media Posts; Captions and Infographics-Formulated the Social Media Posts timetable-Reached out to several business leaders on LinkedIn for partnerships and invitations to workshops

- Worked on an environmental problem and devising solution through research and a presentation- Won the team competition for “Rainwater Harvesting”

Master Of Business Administration - Mba, Business

My MBA entailed of a variety of courses which equipped me to fit in diverse roles offered in the market. I also audited the course: Data.

Bachelor Of Business Administration - Bba, Markering And Media Studies, 3.56

Activities and Societies: General Secretary of Lahore School Character Building Society, Marketing Director of Lahore School Dramatics.

A Levels, Economics, Aict, Mathematics, World History

Activities and Societies: Deputy President of Environmental and Heritage Society