Rida Kamran Email & Phone Number

Ontario, Canada

Dubai, United Arab Emirates

Led the Job Seeker Retention Product● Managed the product roadmap and crafted user stories to address user needs.● Leveraged analytics tools (Amplitude, Google Analytics) to boost active user engagement.Enhanced Bayt Job Seeker Homepage● Increased registrations by 14% and engagement by 3.5% through user research and A/B testing.● Implemented in-app messaging for Employer-Jobseeker communication.● Collaborated on market strategy to drive adoption and improved data tracking efficiency by 25%.

Pakistan

Led the Delivery Domain● Managed the product roadmap in Jira, overseeing themes like Rider Acquisition, Performance, Retention, Supply Management, and Core Logistics through cross-functional collaboration.Optimized Product Delivery and Algorithms● Collaborated with agile teams to ensure timely, high-quality releases.● Enhanced the Route Optimization algorithm, reducing rider travel distance by 10%.● Designed a new Dispatching Algorithm that boosted rider utilization from 1.5 to 1.7 orders per hour.Enhanced Rider Support and Revenue Protection● Developed an incentive program that lowered customer complaints by 30%.● Revamped the Rider Support product and Wallet, adding features like Netting Cash and Security Certificates to reduce revenue leakages to under 1% and improve rider satisfaction by 30%.

Pakistan

Implemented Machine Learning for Personalized Recommendations● Developed machine learning algorithms and led personalized recommendation workflows, increasing repurchase rates by 12%.● Achieved a 2x uplift in CTR for grocery channels across five markets by deploying targeted recommendations.Set Strategic Targets and Tracked KPIs● Established clear targets and KPI tracking frameworks to proactively identify business gaps and drive strategic improvements across core functions.Increased Campaign Efficiency through User-Centric Analysis● Conducted in-depth user analysis, developed a User Scorecard, and optimized the homepage experience.● Boosted data visibility by 50% through new dashboards and training initiatives, leading to a 25% increase in campaign efficiency.

Pakistan

Lahore, Pakistan

Principles of MarketingMathematical Applications in Economics

Master Of Science - Ms (Fulbright Scholar), Business Analytics

Project Manager at Simon Vision Consulting Coursework includes: Core Statistics for MS Students Using R | Business Analytics using Python.

Bachelor Of Science - Bs, Economics (Mathematics Minor)

Dean's Honour List Director General at 13th Annual LUMS Model United Nations Conference Conference Manager for EurasiaMUN 2016