Rida Hatif Email & Phone Number

United States

Worked as a Social Media Manager for a US based agency and handled their clientsMade monthly content calendars with proper research & strategies Assisted marketing team in developing marketing promotional materials Created social media presence ( Facebook, LinkedIn, YouTube, Instagram & Pinterest) Managed posting & boosting Researched new developments in the sector Conducted competitor, market & customer analysis Developed an Email marketing campaign for my client Prestige International Security through PipedriveGenerated leads through email marketing via Construction wire

Karachi

Developed digital media strategies and managed social media accounts of the following brands: 1. Activade2. Miniso 3. Active Foods Pakistan 4. Chaupal Desi & Exotic Buffet 5. APRA - All Pakistan Restaurant Association 6. Memon Super League7. KBC Restaurant8. A-One Snacks 9. Tropik

Pakistan

Key Projects- Managed the digital media research, along with category / competitor analysis and new business development for the following clients:• Suzuki Motors • HBL Asset Management• IGI General • Roche (ACCU CHEK ACTIVE & ACCU CHEK PERFORMA)• PSO• Mehran Foods and Spices• ABL Asset Management• State Life Insurance • Emborg• Naheed Supermarket• Government of Punjab• Board of Revenue - Pakistan Other Projects-o Assisted the web developer in making Tax calculator for IGI lifeo Assisted the web developer in designing ACCU CHEK ACTIVE & PERFORMA web homepage, landing pages and banner adso Made and presented the status report on a weekly basis, in order to keep the team updated with weekly progress on objectives achievemento Conducted weekly surveyso Developed campaigns on Google Ads for Statelife Insurance and Naheed Supermarket to get the leads and achieving monthly targets o Assisted Media planner in developing customized media plans on weekly basiso Handled social media accounts (Facebook and YouTube) of Enhanced HIV/AIDS Control Program, Naheed Supermarket and Emborg Paksitan Intra-Organizational Projects-Following initiatives had been taken on day-to-day basis, to promote Orange Room Digital from its very beginning, to make it one of the best digital agencies in Pakistan in upcoming years• Launched ‘Orange Bee’ & ‘Orange Bash’, two new web portals for entertainment and lifestyle

Pakistan

Key Projects:• Suzuki – Conducted secondary researches (on digital) on Suzuki corporate, motor bikes and cars’ segment (Brand: Suzuki Swift) and made an all-inclusive presentation• IGI Life and IGI General – Comprehensive digital researches and competitor analyses, based on which recognized the communication gaps for the brands and suggested ideas of effective brand promotions on digital • Mehran Foods – A detailed digital media research on spice industry’s major players, based on that presented the digital scope and way forward for Mehran Foods• ICMA - In-depth digital research on category and ICMA, made and presented the analysis• EOBI - Digital research on EOBI and competitorsOthers tasks:• Had assists the team in making Orange Room profile• Searched and suggested the ideas for a different digital playbook• Had added value to enhance the presentations made to several clients to portray an appealing impression

Karachi

Oil and ghee category:Category review for oil and ghee category for the year 2014-2015Annual business review and analysis for Dalda, Manpassand and Tullo for the year 2013-2014Dairy category:Research on new business idea for Dalda Foods Pvt. Ltd.Consumer panel (U&A) researches and retail audit analyses for dairy category Provided assistance to the brand team in POS material develipment and printing for Dalda CupShup- liquid tea whitener

Karachi

Proposed a new service idea i.e DOT (Delivery On Time)Conducted a comprehensive on-ground research to gain consumer insightsMade a complete 360 degree marketing communication and business plan

Master Of Business Administration (M.B.A.), Marketing, Cgpa 3.00

Activities and Societies: Attended "Marketing Summit 2015" on "Conventional to Digital -A Marketing Journey"Working on a thesis project.

Bachelor Of Business Administration (B.B.A.), Marketing, Cgpa 3.09

Activities and Societies: Attended "Graduate Employability Skills Program" by Apple VAlley in 2014 Attended workshop on "Professional.

Intermediate, Engineering

Activities and Societies: Member of badminton team Participated in Science vs Commerce competition

Matriculation, Science, A+

Activities and Societies: Certificate holder of science exhibition in 2003, 2004 & 2006