Develop and Execute Marketing Strategies:o Create and implement comprehensive marketing plans to drive brandawareness, customer acquisition, and revenue growth.o Manage and optimize marketing campaigns across various channels, includingdigital, social media, email, and traditional media. Brand Management:o Collaborate on brand positioning and messaging to ensure consistency across allmarketing materials and channels.o Develop and maintain brand guidelines and ensure adherence throughout theorganization. Digital Marketing:o Lead digital marketing efforts, including SEO/SEM, PPC, social media, emailmarketing, and content marketing.o Analyze and report on the performance of digital marketing campaigns, usingdata to optimize and improve results. Customer Acquisition and Retention:o Develop and execute strategies to attract, engage, and retain customers.o Utilize data and analytics to identify customer segments and tailor marketingefforts to meet their needs. Partnerships and Collaborations:o Identify and establish strategic partnerships to enhance brand visibility andgrowth.Docusign Envelope ID: 068148F7-5E24-4C42-B261-979E24B89D33© 2024 | Social Dining, Inc. | New York, NY 10023 | 212.869.2200 | www.dineoutwith.uso Collaborate with influencers, media outlets, and other partners to promotedineoutwith.us. Team Leadership:o Build and lead a high-performing marketing team, providing mentorship anddevelopment opportunities.o Foster a collaborative and innovative team culture. Budget Management:o Develop and manage the marketing budget, ensuring efficient allocation ofresources to achieve marketing objectives.o Monitor and report on marketing spend and ROI.

• Orchestrated end-to-end marketing campaigns, aligning strategy, resources, and execution to drive brand awareness and customer acquisition.• Managed sport personality player relationships, creating a strong, collaborative network of partnerships and fostering a culture of mutual success and growth.• Executed B2B marketing initiatives, leveraging industry insights and creative tactics to reach and engage potential business partners and clients.• Led social media strategy and content creation, building a robust online presence that engaged audiences and amplified brand messaging.• Oversaw public relations and influencer marketing efforts, harnessing the power of third-party endorsements to boost credibility and successfully expand Total Addressable Market (TAM) to 100K, driving over 50K in engagement traffic.

• Headed PR, Influencer and Digital Marketing initiatives for over twenty-five notable accounts spanning diverse sectors, particularly focusing on sports and gaming.• Orchestrated business development strategies, aligning with overall marketing efforts to drive brand growth and market penetration. Fostered community building around brands, creating engaging experiences and fostering a sense of belonging that increased customer loyalty and advocacy.• Led Celebrity Reputation Management campaigns, working closely with renowned personalities like Rahul Dravid and Kapil Dev, ensuring positive public image and brand alignment.• Utilized data-driven approaches to measure campaign effectiveness, tweak strategies, and ensure maximum ROI across all PR, Influencer, and Digital Marketing efforts.

• As an Account Lead, effectively managed over fifteen high-profile accounts, driving cohesive PR and digital marketing strategies tailored to each account's unique needs and objectives.• Led a dynamic team of 10 marketing professionals, fostering a collaborative environment that encouraged innovative ideas and ensured high-quality output.• Oversaw the development and execution of content strategies, leveraging SEO best practices and audience insights to craft engaging, high-impact content that resonated with target audiences.• Implemented robust social media strategies that encompassed both organic and paid initiatives, resulting in increased brand visibility, audience engagement, and lead generation.• Leveraged data analytics to continually assess and optimize marketing activities, ensuring alignment with set objectives and efficient allocation of resources.

• Conceived and implemented nationwide marketing strategies for both the main firm and its sub-brands, effectively differentiating and positioning each brand in their respective market segments.• Utilized SEO tactics to enhance online visibility and drive organic traffic, optimizing website content and structure to adhere to search engine best practices and algorithms.• Managed content marketing initiatives, developing engaging, value-driven content across various formats and channels to nurture customer relationships and drive brand loyalty.• Directed paid social media campaigns, leveraging platform-specific features to target key demographics, maximize ad spend, and achieve strategic marketing objectives.• Led email marketing efforts, designing and executing targeted campaigns that drove customer engagement, retention, and conversion, while also building a sense of community around the brand.

• Developed and executed communication strategies integrating digital marketing techniques, which amplified brand reach and interaction. Managed successful PR campaigns and facilitated brand reputation management.• Consulted clients on multiple aspects of communications, including media relations and brand development, supporting informed decisions. Assisted in monitoring and shaping public perception of brands and spokespersons.• Collaborated with stakeholders like media outlets, influencers, and internal teams for consistent and coherent brand messaging across channels, turning potential crises into opportunities for positive exposure.

• Designed and executed extensive training modules, significantly enhancing team competencies and productivity in campaign management and client servicing.• Orchestrated comprehensive training programs for junior team members, enhancing their skill sets and preparing them for advanced roles within the organization.• Championed the personal and professional development of team members through active mentorship, fostering a supportive and growth-oriented work environment.• Leveraged effective delegation strategies to assign tasks based on team members' strengths and areas of expertise, maximizing efficiency and overall team performance.• Ensured successful execution of client programs by managing timelines and resources meticulously, delivering quality results within the allocated budget.• Implemented continuous improvement processes, regularly reviewing team performance and providing constructive feedback to foster a culture of excellence and accountability.

• Designed and implemented comprehensive nationwide PR strategies, tailoring communication plans to resonate with diverse audiences across regions.• Spearheaded client servicing activities, fostering strong relationships through consistent communication, prompt responses, and an unwavering commitment to client satisfaction.• Coordinated with cross-functional teams to ensure seamless execution of PR campaigns, aligning all efforts with the overarching business objectives and brand messaging.• Monitored and analyzed PR campaign performance, making data-driven adjustments to optimize reach, engagement, and overall impact.• Managed potential PR crises with a proactive approach, mitigating risks and maintaining brand integrity during critical situations.

• Created engaging and SEO-friendly content for website and social media platforms, enhancing online presence and driving higher user engagement rates.• Conducted comprehensive media planning activities, ensuring optimal allocation of advertising budgets across various channels to maximize reach and impact.• Collaborated with cross-functional teams to align media planning activities with overall marketing strategies, resulting in consistent brand messaging and improved return on advertising spend.