Rida Ateeq Email & Phone Number

Gold Coast, QLD, AU

Develop and Execute Marketing Strategies:o Create and implement comprehensive marketing plans to drive brandawareness, customer acquisition, and revenue growth.o Manage and optimize marketing campaigns across various channels, includingdigital, social media, email, and traditional media. Brand Management:o Collaborate on brand positioning and messaging to.

• Orchestrated end-to-end marketing campaigns, aligning strategy, resources, and execution to drive brand awareness and customer acquisition.
• Managed sport personality player relationships, creating a strong, collaborative network of partnerships and fostering a culture of mutual success and growth.
• Executed B2B marketing initiatives, leveraging industry insights and creative tactics to reach and engage potential business partners and clients.
• Led social media strategy and content creation, building a robust online presence that engaged audiences and amplified brand messaging.
• Oversaw public relations and influencer marketing efforts, harnessing the power of third-party endorsements to boost credibility and successfully expand Total Addressable Market (TAM) to 100K, driving over 50K in.

• Headed PR, Influencer and Digital Marketing initiatives for over twenty-five notable accounts spanning diverse sectors, particularly focusing on sports and gaming.
• Orchestrated business development strategies, aligning with overall marketing efforts to drive brand growth and market penetration. Fostered community building around brands, creating engaging experiences and fostering.
• Led Celebrity Reputation Management campaigns, working closely with renowned personalities like Rahul Dravid and Kapil Dev, ensuring positive public image and brand alignment.
• Utilized data-driven approaches to measure campaign effectiveness, tweak strategies, and ensure maximum ROI across all PR, Influencer, and Digital Marketing efforts.

• As an Account Lead, effectively managed over fifteen high-profile accounts, driving cohesive PR and digital marketing strategies tailored to each account's unique needs and objectives.
• Led a dynamic team of 10 marketing professionals, fostering a collaborative environment that encouraged innovative ideas and ensured high-quality output.
• Oversaw the development and execution of content strategies, leveraging SEO best practices and audience insights to craft engaging, high-impact content that resonated with target audiences.
• Implemented robust social media strategies that encompassed both organic and paid initiatives, resulting in increased brand visibility, audience engagement, and lead generation.
• Leveraged data analytics to continually assess and optimize marketing activities, ensuring alignment with set objectives and efficient allocation of resources.

• Conceived and implemented nationwide marketing strategies for both the main firm and its sub-brands, effectively differentiating and positioning each brand in their respective market segments.
• Utilized SEO tactics to enhance online visibility and drive organic traffic, optimizing website content and structure to adhere to search engine best practices and algorithms.
• Managed content marketing initiatives, developing engaging, value-driven content across various formats and channels to nurture customer relationships and drive brand loyalty.
• Directed paid social media campaigns, leveraging platform-specific features to target key demographics, maximize ad spend, and achieve strategic marketing objectives.
• Led email marketing efforts, designing and executing targeted campaigns that drove customer engagement, retention, and conversion, while also building a sense of community around the brand.

• Developed and executed communication strategies integrating digital marketing techniques, which amplified brand reach and interaction. Managed successful PR campaigns and facilitated brand reputation management.
• Consulted clients on multiple aspects of communications, including media relations and brand development, supporting informed decisions. Assisted in monitoring and shaping public perception of brands and spokespersons.
• Collaborated with stakeholders like media outlets, influencers, and internal teams for consistent and coherent brand messaging across channels, turning potential crises into opportunities for positive exposure.

• Designed and executed extensive training modules, significantly enhancing team competencies and productivity in campaign management and client servicing.
• Orchestrated comprehensive training programs for junior team members, enhancing their skill sets and preparing them for advanced roles within the organization.
• Championed the personal and professional development of team members through active mentorship, fostering a supportive and growth-oriented work environment.
• Leveraged effective delegation strategies to assign tasks based on team members' strengths and areas of expertise, maximizing efficiency and overall team performance.
• Ensured successful execution of client programs by managing timelines and resources meticulously, delivering quality results within the allocated budget.
• Implemented continuous improvement processes, regularly reviewing team performance and providing constructive feedback to foster a culture of excellence and accountability.

• Designed and implemented comprehensive nationwide PR strategies, tailoring communication plans to resonate with diverse audiences across regions.
• Spearheaded client servicing activities, fostering strong relationships through consistent communication, prompt responses, and an unwavering commitment to client satisfaction.
• Coordinated with cross-functional teams to ensure seamless execution of PR campaigns, aligning all efforts with the overarching business objectives and brand messaging.
• Monitored and analyzed PR campaign performance, making data-driven adjustments to optimize reach, engagement, and overall impact.
• Managed potential PR crises with a proactive approach, mitigating risks and maintaining brand integrity during critical situations.

• Created engaging and SEO-friendly content for website and social media platforms, enhancing online presence and driving higher user engagement rates.
• Conducted comprehensive media planning activities, ensuring optimal allocation of advertising budgets across various channels to maximize reach and impact.
• Collaborated with cross-functional teams to align media planning activities with overall marketing strategies, resulting in consistent brand messaging and improved return on advertising spend.

Postgraduate Degree, Journalism And Mass Media, Ranked 1 In India

Bachelor'S Degree, Mass Communication/Media Studies