Website - www.jorini.comEmail - riday@jorini.comBuilt a strategic roadmap for Jorini by diversifying its product strategy – brand extensions - into imported and non-alcoholic beverages to become a one stop shop for its clientsBusiness Development - Grew sales volume by 25% leading to revenue increase of 18%o Aggressively expanded into imported products adding monthly revenues of Rs. 15 laco Acquired distribution rights for Red Bull, increasing monthly revenues by Rs. 50 laco Responsible for development & execution of an integrated marketing communications platform for Erdinger beer including events (Oktoberfest), promotions & launch schemes Sales Management - Led a team of 5, heading logistics, marketing and sales for all imported brandso Grew number of active outlets by 10% every month - from 256 to 478 outletso Improved profitability by reducing average outstanding credit period from 45 days to 29 days through vendor negotiations and cash discount scheme implementationo Maintained adequate levels of stock at all time through accurate demand forecasting Managed inventory, operations and purchases for retail outlets owned by the company

Vin-Vin Enterprises specializes in import, distribution and wholesale of non-alcoholic beverages and teas. We have exclusive tie-ups with Coca Cola Beverages and Narang Access to distribute their brands in Mumbai. Brands handled by us include Coke, Diet Coke, Thumbs-Up, Sprite, Schweppes, Twinning Teas, Qua Mineral Water, Perrier Sparkling Water, etc.

Covalence.in is an offline social community that gives people a platform to meet and interact with new and interesting people that they would otherwise not get an oppertunity to meet.Covalence is currently 700 members strong and growing steadily.

Elected to the General Student Body Board as Director, Student Life Council• Managing activities and budgets for 12 social clubs • Handling logistics and planning for social events for over 1500 people• Student body representative for AACSB accreditation essential for visibility and international rankings• Mentoring Yearbook committee and execution of concept for timely deliveryELP Project• Worked with Worlds Largest Online Travel Agency to increase market share and brand awareness in India by devising innovative sales models and strategies through primary & secondary research, customer segmentation, positioning and targeting. Models include direct selling, offline retail, franchising and part time sales force

Increased AquaSure market share and grew brand awareness in South India through BTL initiativeso Competitive Attack Plans - Led Hyderabad sales team of 20 to an intensive road show resulting in pull out of competing product from the marketo Shopper Marketing - Conducted rigorous In Shop Promoter training and improved in shop branding & product placement strategiesConsumer Connects – Done on a bi-weekly basis through FGDs and house visits across all demographics to get consumer insights for product development and marketing programsSales Tracking & Reporting - Implemented sales tracking MIS across India via SMS, reducing tertiary sales data reporting lag to management from 15 days to 24 hours Media Planning - Conceptualized creative and formulated strategy to launch a pan India newspaper ad campaign covering 30 publications, 72 editions in 9 languages every weekNew Channel Marketing - Setup virtual stores across 40 malls with Intellinet for the entire product rangeEmployee Motivation - Created internal Marketing Communications and award programs to inspire the sales team resulting in lesser turnover rate and better allocation of star performers

Worked closely with Product Managers, QA, Sales and Marketing to manage product tracker, ensuring timely launch of all productsInitiated system of weekly Product Review meetings to ensure buy-ins of all vertical heads to resolve conflicts/ pending issues related to product launches and marketing requirementsCreated competitive analysis reports and productized presentations for key productsImplemented Sales feedback process to gather customer feedback and communicate to management