Pamela Riddell, Mba Email & Phone Number

Bethlehem, PA, US

Allentown, Pennsylvania, United States

Allentown, Pennsylvania Area

• People-first leader of nearly 30 directors, managers and specialists who execute internal/external communication, content and social media strategy, website experiences, CRM and brand campaigns, creative services.
• Refreshed brand with “Your Health Deserves a Partner” and led internal launch that rallied 20,000 colleagues to deliver our promise. Contributes to gains in brand awareness and preference.
• Led team through aggressive promotion of LVHN’s growth, including three new hospitals, two new institutes and an acquisition.
• Built in-house creative agency that produces 90% of marketing and communication campaigns.
• Executed a Colleague Ambassador Program of 1,600 colleagues. Generated 500 trackable #LVHNProud social shares in its first month.
• Spearheaded game-changing COVID-19 communication that established LVHN as the region’s pandemic leader and expert.

• Promoted to lead large-scale internal/external communication strategies, and re-engineer our digital team and presence for the future.
• Appointed by CEO to serve as co-leader with Organizational Effectiveness for his cultural transformation initiative. Engaged more than half our workforce with CEO listening sessions and LVHN’s first internal.
• Appointed by COO to serve on network leadership team for hospital mergers and acquisitions. Devised the communication playbook for the LVH-Pocono, LVH-Schuylkill and Coordinated Health acquisitions.
• Restructured digital team and provided leadership to effectively launch LVHN’s first CRM strategy.
• Strategized and implemented a mobile-optimized LVHN.org and transition to Drupal content management system concurrently.
• Led the launch of a transactional LVHN.org, including executing online scheduling of physician appointments. Collaborated with network leadership team aimed at improving patient access.

• Promoted to lead LVHN.org and social media, transform skillset of our content team and provide leadership during brand launch.
• Introduced LVHN’s new brand “A Passion for Better Medicine” as marketing communications leader. Led conversion of LVHN.org, wrote voice and tone guide, and collaborated with agency and brand manager on overall strategy.
• Executed full-scale website redesigns in 2009 and 2011, mastering stakeholder relationships to gain buy-in. Led technical implementation, SEO, content and UX strategy.
• Envisioned and launched health care's first Facebook and Twitter presence in 2009.
• Launched and optimized LVHN’s first blog that allowed the network to be its own media and trusted resource for health information.
• Launched a weekly e-newsletter that consistently produced above benchmark open rate.

• Promoted to build LVHN’s first editorial team and lead content innovation.
• Hired and led a team of writers, a senior editor, editorial coordinator and freelancers.
• Designed and hosted educational and fun writing workshops.
• Created editorial calendar, managed production and edited magazines for community, colleagues, donors and nursing.
• Launched LVHN’s first editorial style guide.
• Invented new editorial features for LVHN.org, including Ask Our Expert columns.

• Served as LVHN’s only full-time writer and strategic storyteller. Provided communication for major initiatives, including LVHN’s first hospital merger in nearly 30 years.
• Wrote CEO, COO and leadership columns and remarks, talking points, marketing collateral, video scripts, web copy and stories for colleague, community and donor audiences.
• Led special projects, including ideation and promotion of Spirit of Women programs and conferences.
• Wrote and pitched news releases, earning a women’s health insert in local newspaper.

Stroudsburg, Pennsylvania, United States

• Covered Stroudsburg, East Stroudsburg and Stroud Township beats.
• Reported about economic and municipal development, health care, police and East Stroudsburg University issues.
• Wrote human interest stories.

Allentown, Pennsylvania, United States

• Wrote news briefs, game wrap-ups, entertainment stories and reviews.
• Maintained reporting database.

Mba, Marketing And Management

Journalism