Riddhi Khara Email & Phone Number

Anaheim, California, United States

Anaheim, California, United States

San Francisco Bay Area

• Define the long-term merchandising strategy across devices and identify areas to improve site conversion• Lead, develop and retain a team to support the merchandising strategy and operations. • Work closely with the GM's and Performance Marketing to understand the business goals for the brand and product categories.• Partner with PM, Engineering, UE and Web Dev teams to ensure technical support for and execution of eCommerce features and functionality, site usability, and the overall customer experience.• Monitor, meet and report on e-commerce KPI's (conversion, bounce/exit, cart abandon, RPV, brand/category revenue, etc.) across devices, pages and customer segments• Contribute ideas for testing based on analysis of site data. Drive innovation and optimization through testing and application of eCommerce best practices. Support testing by leading the merchandising strategy for the test• Ensure all new products launch on the site (and across devices) on time and meet business goals. Review key page/category metrics (conversion, exit, revenue, trim attach & revenue, ABN usage, etc.) to continuously optimize the strategy for visual merchandising• Oversee the creative development process (creative briefs, creative reviews, shot lists) across all devices/platforms for brand(s) managed. Deliver feedback at creative reviews on creative/copy that does/doesn't meet business goals. Provide direction for prioritization of site projects for creative. Develop site standards

San Francisco Bay Area

1. Omnichannel Merchandising Management-Support item set up and content update, identify issues impacting item online availability, item maintenance and optimization. • Coordinates the setup of Walmart.com website content and items by working with buyers and the Item Set-Up team to ensure the set-up of new items and to maintain item changes. • Works with copywriters and the Supplier to manage content acquisition. • Forecasts business volumes and works with vendor to ensure replenishment; runs reports for drop shipment items; and distributes out of stock reports to Supplier. 2. Supplier communications- Point of contact for problem resolution / internal advocate to relevant functions. • Works with Marketing and Supplier to ensure circular proofs are set up correctly; works with cross-functional teams to ensure items go live in a timely manner. • Submits critical tickets for system or data repairs that impact Supplier’s business. 3. Project Management-Promotional activities. Support marketing efforts on behalf of Supplier’s brands • Conducts analyses on promotions to identify opportunities to improve promotional effectiveness, in collaboration with the Marketing team. • Collaborates with Marketing and Site teams to promote key items & seasonal campaigns4. Product Management / category analysis. Compile lessons learned for the category and incorporate in future plans. Create processes and flow for product & category• Conducts analysis on Supplier’s business identifying opportunities for growth. • Identifies key item drives for the items in Supplier’s portfolio. • Develops strategies, processes and flow to drive growth for Supplier’s business and makes recommendations to the Buyer and Merchandise Manager. • Tracks Supplier’s performance on the Walmart.com site by monitoring reviews and ratings.

Orange County, California Area

Conceptualized & developed www.Borrowitbindaas.com-An E-commerce platform that offers South Asian jewelry & apparel for rent or purchase. Grew Revenues from start-up to excess of $250,000 annually. Achieved a 30% Increase in conversion rate by collecting and analyzing competitive performance data, results, and building an incentive program based on qualitative and quantitative results. E-commerce channel management: Managed and oversaw Amazon, Etsy, Google marketplaces Product & Inventory Management: Responsible for inventory planning & operations/supply chain management. Implemented strategies to maximize the efficiency/effectiveness for seamless customer experience Vendor/Supplier Management - Cultivated relationships in India’s emerging market with key industry partners,  Project Management: Executed a Brand Marketing plan to grow the client base to over 15,000 clients and 12,000 social media followers.  Promoted lead generation to drive new business & create brand presence through both traditional marketing channels such as TV, Radio, trade expos, print ads, and digital channel marketing & advertising through social media campaigns (FB/Instagram/Twitter)  Marketing Analytics – Tailored digital marketing campaigns through use of SEO, Google AdWords, & Google Analytics. Event Management: Organized & Executed Industry wide events + Pop up Shops for 500-1200+customers. Featured in WSJ, NPR, Buzz Feed, and 2014 Orange County Metro ’40 under 40’ cover story.

San Francisco Bay Area

Executed strategy & implemented a Pre-Launch plan for points earning platform-www.SilkRoll.com allows women to exchange high-end second hand apparel & accessories Business development- Work with founders & team to adjust business model to from B2C to B2B to ensure profitability post launch Brand Strategy & Launch Logistics - Work with founders & team to outline brand strategy and pre & post-launch logistics and strategy to ensure sustained success post-launch Digital Marketing Project Management - Managed and led a team responsible for creating Social Media Marketing & Analytics Program (Hubspot, Google Analytics) utilizing channels- Facebook, Twitter, Instagram, and Pinterest to create a cohesive brand presence & build user engagement Content Marketing Strategist- Responsible for PR initiatives, SEO & Social media tracking & management to ensure that all platforms align with brand strategies Events Producer: Responsible for event strategy, management, and operations from idea to execution

Brea, Ca

Responsible for managing a team of general managers in 4 mid-size hotels in the Western Region of AZ & CO. Established company-wide guidelines to create commonality across multiple properties. Responsible for company-wide sales and revenue management utilizing industry-leading software such as Nexus, Medallia, and OTA sites (Expedia, Trip Advisor, Hotels.com). Ensured that properties met franchise standards by managing in renovations, Project Improvement Plans (PIPs), and maintenance management.  Responsible for monthly P/L Reports, Payroll Reports, and monthly Sales Reports for review by NSR corporate management review.

Greater Los Angeles Area

 Produced & executed high profile events in the Entertainment Industry for 1500+people. Event Design, Planning & Coordination for Corporate Events & South Asian weddings of 700+people.

Greater Los Angeles Area

Operations, Special Events, Programming2010: Production Coordinator2009: Production Coordinator

Mba, Business

Bachelor’S Degree, Business Economics & International Studies