Engaged with clients to understand business requirements and developed outbound campaigns focused on service, loyalty, retention, and acquisition for various consumer segments. Implemented and managed campaign processes using the Unica platform across multiple channels, including SMS, MMS, Email, and WhatsApp. Analyzed customer response data to evaluate campaign effectiveness and optimize future targeting strategies. Performed administrative tasks, executed interactive channel and JAR deployments, monitored system performance, conducted quality assurance, and collaborated with team members to promptly address and resolve issues, ensuring minimal impact on client revenue.