Riddhima Minocha Email & Phone Number

Singapore

Melbourne, Victoria, Australia

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, mobile, DOOH, audio, CTV and video advertising campaigns.• Led business transition from Sydney to Melbourne, managing 5 key client accounts with +133% ad-revenue growth YoY.• Established nationwide internal processes, saving 30% time onboarding brand direct clients.• Achieved personal brand recognition within 6 months, winning Starcom’s “Never Standing Still” award in Q4'22.

Singapore

• Led account strategy and project management for 5 Tier 1 clients across SEA, Turkey & Hong Kong.• Launched the India market resulting in 50+ leads and 60%+ revenue increase.• Collaborated with internal stakeholders to develop custom API solutions and increase revenue potential.

Singapore

• Standardized training materials and customer facing guides to enhance client services best practices at The Trade Desk in Singapore.• Published 3 case studies showcasing marketing success driven by The Trade Desk in collaboration with agencies and brands.• Represented The Trade Desk at key industry events such as WPP STREAM, DAAT Thailand, and the IAB Committee, gaining recognition as a Programmatic Rising Star in Southeast Asia and India.

Singapore

• Supported the client services team in managing 5 SEA accounts at The Trade Desk, Inc. in Singapore.• Assisted with campaign operations, management, and troubleshooting to ensure smooth client experience.• Exceeded revenue targets by 47% through strategic planning and execution.• Developed strong skills in client communication, campaign optimization, and problem-solving.

Singapore

• Managed key accounts in Europe, Middle East, and Africa, identifying growth opportunities to strengthen relationships and increase revenue.• Conducted onboarding for new clients, showcasing platform features and promoting effective usage.• Collaborated with sales team in new business pitches and upselling strategies for existing clients.

Singapore

• Provided programmatic consulting to clients, optimizing campaigns in real-time to maximize returns on their spend.• Collaborated with cross-functional teams to gather feedback and improve the product alignment with market needs.• Educated clients on the platform, designed new policies, and created Knowledge Base documentation.

Singapore

• Prospected for new business to identify sales opportunities and generate leads.• Supported sales of BBC’s portfolio of products including BBC World News and digital properties.• Collaborated with media agencies to devise tailored advertising campaigns.• Managed all aspects of campaign delivery from sales initiation to successful performance based on KPIs.

Singapore

• Collaborated with clients to ensure smooth completion of audit procedures.• Managed client requests by gathering and interpreting data to solve business problems.• Conducted quality external audit and statutory reporting services for large companies in Singapore.

Singapore

• Analyzed investment trends in Research Labs in Australia using spreadsheet modeling.• Supported the Digital Marketing team in creating a Research Grant Funding Information Support webpage to generate leads.• Developed marketing collateral for Biopharma 2013 conference with over 2000 participants.

Singapore

• Conducted data analysis to forecast returns on a $3mn investment project, presenting key data to potential investors.• Collaborated with a team of 5 consultants to review sales operations of GE Healthcare’s distributors, involving data mining and interviews.• Contributed to enhancing GE Healthcare Services’ Quoting Tool, ensuring efficient client order receipt and tracking.

Bachelor Of Technology (Btech), Bioengineering, First Class

Activities and Societies: - Awarded the Singapore Airlines-Neptune Orient Lines Scholarship - Placed on the Accelerated Bachelors.

Other; Certificate In Management Essentials, Complete

Management Essentials is an 12-week, 40-hour online certificate program from Harvard Business School. Essentials takes a distinctive.

Education record

Activities and Societies: Deputy Head Girl and Debates Captain (2009-2010)95% Aggregate: Awarded 11 gold medals and a Certificate.