Global Transmission is a leading provider of information and analysis on the global electricity transmission industry. We publish market intelligence reports and offer custom research and advisory services along with organizing conferences on electric power, clean energy, and electric mobility.

Worked on several projects with various companies across sales, conference production and marketing.

EC-Council is the creator of the world famous Certified Ethical Hacker (C|EH), Computer Hacking Forensic Investigator (C|HFI), Secure Analyst (E|CSA), and Licensed Penetration Tester (L|PT Master) programs and delivers over 27 Infosec facing certifications across 2200 partner locations in 140 countries.Region - Europe, Middle East & APAC• Delivering the projected revenue for the division• Research industry and company trends to identify new business opportunities • Creating and executing profitable sales and marketing strategies for conferences/ trainings/ Masterclasses• Overall management of the Division fitting into the organizations value proposition • Creating and managing strategic partnerships• Achieving financial objectives by preparing an overall annual events budgets and scheduling expenses• Developing, implementing and monitoring systems and procedures necessary to the smooth operation of the Division• Working with external third parties to assess partnerships, endorsements and licensing opportunities• Maintaining adequate staff strength by recruiting, selecting, orienting and training employees• Be accountable revenue goals monthly, quarterly and annually.• Coordinate sales meetings based on lead generation to close deals • Drive sales efforts directed at large enterprise accounts in your region by maintaining a robust sales pipeline • Manage a territory and related lead generation campaigns that involve thoroughly pitching prospective client companies

• Analyzing and reporting on sales forecasting, achievements and targets for Business Units in India.• Analyzing and reporting sales activities in conjunction with revenue performance and associated costs.• Comparing, analyzing and reporting on sales performance across individuals, teams and multiple business units across regions in India• Analyzing show and product performance data to provide insight in comparison to the performance data collated by the productivity & team• Reporting on year-on-year performance, identifying trends and suggesting areas that require additional focus/attention;• Using own initiative to develop analysis tools and dashboards to improve visibility of sales performance, and providing inputs.• React quickly to the demands of the business prioritizing relevant reports when required; and working closely with the stakeholders in India.• Reporting regularly on key marketing metrics, including leads, conversion rates, ROI, sales and revenue on a regular basis; versus target and YoY performance.• Interpreting all transactional touch points of the multi-channel sales funnel to identify opportunities to improve the customer experience.• Monitoring, interpreting and reporting performance KPIs• Support the development of compelling Exhibition strategies that drive sustainable growth and embed operational excellence in the core ITE ABEC events for India • Work with event teams and country leadership, functional leads and regional strategy teams to create and execute Exhibition strategies• Responsible for driving and tracking performances and progress reports• Support the post-show strategic review process to identify any changes needed to the existing strategy.• Business Analysis, Strategy planning & managing sales performance.

• Key Account Management• Sales/Business Development• Marketing and Data Development/ Research• Team development/ training• Conceptualizing and presenting new event concepts to the management• Proposals to initiate new systems and processes to streamline internal workings

• Online marketing campaign activities Planning and executing e-marketing campaigns, including newsletters, eshots, search engine marketing (SEO and PPC). Monitoring & analyzing website performance with Google Analytics Maximise the effectiveness, value and quality of the market database ( cleaning & analysing the existing database, generating new fresh leads through various research channels) Copywriting and organising SEO copy and other elements for the website – including updating the website(s) where necessary, managing social networks and forums Monitoring the events across the region relevant to BSI products, looking at a potential involvement (attending, sponsoring, and speaking) Creating and editing content for training website• Offline marketing campaign activities Planning and executing direct mail campaigns.( ex. :training brochures) Arranging for the effective distribution of marketing materials. Organising, promoting and attending events including exhibitions, conferences etc.• Campaign measurement – end to end Evaluating, measuring and analysing marketing campaigns and their effectiveness using web analytics and offline integrated measurement. Communicating internally the work of the marketing team.• Sales Support Providing sales support for marketing campaigns, including the nurturing, qualification of sales leads. Briefing telesales for marketing campaigns.• General Contributing to long-term marketing, product plans and strategies by identifying new product opportunities. The co-ordination and implementation of one-off, special projects and products. Other marketing project activity as required. Supporting the Regional Marketing & Communications Executive

• Manage the research/tele-markeing department• Devise, execute and ensure execution of an integrated marketing strategy• Use the full marketing mix to promote the event in accordance with the marketing strategy• Execute the entire marketing plan and media plan • Conduct and report on detailed response analysis • Partnership with Media, Association and Business Group • Identify appropriate media partners, associations and business groups and negotiate deals• Set up media deals with external organisations• Ensure group barter deals are executed on time • Write strategic copy for eshots, press releases, brochures, adverts and website content and proof all marketing materials in conjunction with Conference Producer • Scrutinise existing data with a view to improve the quality and quantity of the information available • Scrutinise a variety of local publications, online portals and other data sources and extract and forward relevant data for research • Submit new data for research to Research Team • Constant communication with Research Team on data status • Manage and execute online and digital activities in line with agreed strategy including updating of event websites, development and distribution of event e-newsletters and web banner production • Develop and execute new media marketing strategy to create new marketing channels ie social media and PPC campaign • Placement of web banners, event listings and press releases on relevant online portals • Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, print advertisements, web banners and HTML emails • Ensure all marketing collateral is professionally produced, of the highest quality and adheres to the event and corporate branding • Manage and co-coordinate internal departments such as conference production, sponsorship, sales, research, IT and design • Manage delivery of onsite marketing campaign and collateral requirements

Responsible for generating revenue, key account managemnt, negotiating, marketing etc.

International Sales Executive’s job entails contacting potential customers through telephone and persuading them to be a part of our elite projects. The daily activities include presenting and describing the benefits of our events to the clients and ensuring their participation; collecting information about the customers and documenting it; and maintaining a contact database of potential customers. • To identify qualified prospects and effectively present the key features and benefits of our projects and secure their participation as delegates. • To initiate and maintain timely follow-ups with new clients under minimal supervision. • To aim at attaining pre-determined sales targets in assigned regions and industry categories. • To develop prospective customers contact database (Lead Database).

Organize corporate events, social events & fashion events with support of lights, sound, artists, creatives, manpower etc.Involed with details of event in regards to productions, arrangement, set-up. Responsible for pre & post event activites.Client follow up and building relations.Marketting the company to reach greater heights.