As the Head of Marketing and PR at Elysian Wallflowers Magazine, I am responsible for driving the brand's growth and ensuring its message resonates with our audience. My role encompasses a variety of strategic and creative responsibilities, including:- Strategy Development: Crafting and executing comprehensive marketing and PR strategies to boost brand awareness and engagement.- Social Media Management: Managing our Instagram account, where we’ve seen follower growth of +3216%… Show more As the Head of Marketing and PR at Elysian Wallflowers Magazine, I am responsible for driving the brand's growth and ensuring its message resonates with our audience. My role encompasses a variety of strategic and creative responsibilities, including:- Strategy Development: Crafting and executing comprehensive marketing and PR strategies to boost brand awareness and engagement.- Social Media Management: Managing our Instagram account, where we’ve seen follower growth of +3216% in the last 30 days.- Content Creation: Overseeing the creation of engaging content that resonates with our target audience, resulting in 24,500 impressions and 500 engaged accounts in the past month.- Community Building: Building a vibrant online community through consistent engagement and interaction with followers, ensuring a strong connection with our audience.- Analytics and Reporting: Monitoring and analyzing performance metrics to refine strategies and improve outcomes. This includes tracking follower growth, engagement rates, and conversion rates.- Collaborations and Partnerships: Identifying and securing collaborations with influencers and like-minded brands to expand our reach and enhance our content offering.- Public Relations: Managing our PR efforts to secure media coverage and build relationships with key stakeholders in the industry.- Team Leadership: Leading and mentoring a talented team of marketing professionals, fostering a collaborative and innovative work environment.These efforts have contributed to our significant growth and engagement, positioning Elysian Wallflowers Magazine as a rising voice in the youth magazine sector. Show less