With nearly a decade of SEO experience, I have developed deep expertise in driving organic growth and transforming digital marketing strategies through advanced SEO techniques and content development. For the past 3 years, I’ve led SEO efforts in the e-commerce sector, increasing organic traffic, conducting in-depth brand analyses, and managing technical SEO optimizations. By using tools like Screaming Frog and Semrush, I’ve improved site structure, boosted page speed, and enhanced overall site health, leading to significant increases in both search engine visibility and user engagement.Throughout my career, I have optimized over 120 keywords across various industries, including dentistry, dietary supplements, and health tourism. In highly competitive e-commerce projects, I achieved a 40% increase in organic traffic by moving more than 100 competitive keywords from page 2 to page 1. This success stems from my ability to conduct comprehensive keyword research and develop search-friendly strategies tailored to each market.Beyond e-commerce, I also manage freelance projects, creating customized SEO strategies for diverse industries. Leveraging Python, I’ve developed automation tools to streamline processes such as keyword research, large-scale data audits, and real-time monitoring of site health. These tools have accelerated my SEO processes while maintaining precision, resulting in faster and more effective outcomes.I am skilled at transforming complex data into clear, actionable insights that help stakeholders make informed decisions. My strong abilities in data visualization, research, and technical SEO have empowered businesses to succeed in competitive markets. I have also led CRM strategies that enhance customer engagement through email, push notifications, SMS, and pop-up campaigns, significantly improving customer retention and conversion rates.Additionally, I manage the integration of Google Ads, Meta Ads, and TikTok Ads, consistently achieving high click-through rates and conversion success. As a professional who stays up-to-date with digital trends and embraces data-driven approaches, I am continually optimizing performance and focused on achieving greater success with every new challenge.
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Digital Marketing ManagerSachaneIstanbul, Turkey
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Search Engine Optimization SpecialistSachane.Com Nov 2021 - PresentIstanbul, TurkeyProficient in a wide range of digital marketing and website management skills, including Third-Party Integrations, Competitor Analysis, Google Analytics, Google Ads, Google Merchant, Google Tag Manager, CRM Management, Data Analysis, SEO strategies, and more.Specialized in popup gamification and technical SEO automation using Python, CSS, HTML5, and PHP. Created interactive marketing games such as spin the wheel and scratch and win, leveraging custom code to drive user engagement and enhance conversion rates.Skilled in optimizing website content for SEO, analyzing traffic, conducting Campaign and Brand Analysis, and utilizing Social and Influencer Analytics. Developed automation processes for technical SEO tasks, streamlining on-page and off-page SEO through scripts that manage backlinks, meta tags, and structured data.Proven track record in managing content, monitoring brand performance, and implementing effective marketing strategies. In-depth knowledge of On Page and Off Page SEO Management, Backlink strategies, and Local SEO.Well-versed in Market Explorer, Push and Popup Management, and Audiences Management. Created automated solutions for website audits, 404 error monitoring, and page speed optimization using Python and PHP.Developed communication channels including email, SMS, web-mobile push, and pop-up messages to increase sales-oriented conversions for existing customers through CRM. Conducted A/B tests to consistently calculate better conversion rates and ROI.Supported the optimization of paid traffic acquisition by facilitating the setup of Google Ads campaigns, conducting keyword research, and creating targeted audiences.Produced SEO-friendly blog content to enhance user experiences for brands, creating engaging content published on the Sachane Blog page while also generating content for use in backlinking efforts.
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Seo SpecialistFreelancer.Com Jul 2017 - Sep 2020AustraliaExtensive experience gained on Freelancer.com, where I have successfully delivered projects for diverse clients, including local businesses such as dental clinics, health tourism providers, tattoo studios, a local restaurant in the U.S., and a coffee shop in the U.K. Proficient in optimizing websites for search engines, managing online advertising campaigns, and creating engaging content tailored to specific industries and audiences.For local businesses, I have implemented Local SEO strategies, ensuring higher visibility on Google Maps and local search results. I’ve successfully managed online campaigns that increased foot traffic and conversions for restaurants and coffee shops, optimizing Google My Business listings and creating compelling location-based social media content.In the health tourism and dental clinic sectors, I have improved patient acquisition by optimizing service pages with highly targeted keywords and implementing Google Ads campaigns designed to capture international traffic. This has contributed to an increase in online bookings and consultations from both local and overseas customers.For tattoo studios, I’ve developed social media strategies focused on visual storytelling through platforms like Instagram and Facebook, leading to improved brand engagement and customer retention.Skilled in social media strategies and audience engagement, I am adept at delivering high-quality work on time and within budget, consistently exceeding client expectations. -
Seo SpecialistRidia Teknoloji Çözümleri Ve Danışmanlık Hizmetleri Oct 2014 - Oct 2017Istanbul, TurkeyProficient in optimizing websites for search engines, managing online advertising campaigns, and effectively leveraging social media for brand growth and audience engagement. Adept at strategic planning, data analysis, and achieving measurable results.Extensive experience working with IT businesses and developer agencies, where I have optimized websites and marketing strategies for B2B tech companies and software development firms. Successfully implemented SEO best practices for SaaS products, cloud solutions, and custom software providers, ensuring higher rankings in competitive markets.In developer agency environments, I have led the creation and execution of SEM campaigns aimed at attracting high-value clients, as well as managing social media to build brand authority, share technical expertise, and engage with the developer community.Demonstrated ability to drive traffic, enhance online visibility, and meet marketing objectives across various industries, including technology and digital services. -
Web DeveloperWdt Ajans Dec 2012 - Dec 2014Istanbul, TurkeyProficient in optimizing websites for search engines, managing SEM campaigns, and effectively strategizing and executing social media initiatives. Skilled in audience engagement, data analysis, and achieving measurable results, with hands-on experience in web development, including front-end and back-end development, website optimization, and responsive design.Extensive experience working with tourism companies, hotels, and vacation destinations, where I have successfully developed and implemented digital marketing strategies to increase bookings, enhance brand visibility, and drive direct traffic to client websites. I have optimized hotel booking platforms, developed targeted SEO strategies to capture high-intent travel-related search queries, and managed PPC campaigns across Google Ads and social media channels to maximize reach and ROI.For hotels and resorts, I have worked closely with clients to improve their online presence, from optimizing their websites for local and international search to creating engaging content that highlights unique offerings, ensuring better user engagement and conversion rates. My expertise in local SEO has helped vacation destinations improve their rankings on Google Maps and local searches, increasing direct bookings and inquiries.Demonstrated ability to enhance online visibility, drive traffic, and contribute to the success of clients through comprehensive digital marketing strategies and technical expertise in creating and maintaining websites that support marketing objectives and user experience. My collaborative approach with hospitality and travel industry clients has consistently delivered measurable results, increasing brand loyalty and customer retention.
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Web DeveloperCrypttech Kripto Bilisim Teknolojileri Oct 2011 - Jun 2012Istanbul, TurkeyProficient in designing, developing, and maintaining web applications, with expertise in server setups and interface management for the hospitality industry, particularly for hotels. Skilled in a wide range of web technologies, including HTML, CSS, JavaScript, and more, with a deep understanding of server infrastructure and network configurations for seamless operation of hotel management systems.Extensive experience in hotel server installations, ensuring robust and secure infrastructure for booking engines, customer databases, and CRM systems. Expertise in setting up property management system (PMS) servers, integrating them with front-end interfaces to streamline guest services, online reservations, and staff management. Ensured that server performance met the demands of real-time data processing, contributing to the overall efficiency and guest satisfaction.Proficient in interface management, creating intuitive and responsive dashboards for hotel staff and administrators to efficiently manage room bookings, guest check-ins/outs, and daily operations. I collaborated closely with hotel management to develop custom solutions that integrate seamlessly with existing systems, improving both the front-end user experience and back-end functionality.Experienced in collaborating with cross-functional teams, including IT and hotel operations, to deliver high-quality web solutions that align with both technical requirements and business goals. Demonstrated ability to meet project deadlines, enhance user experiences, and contribute to the success of organizations by ensuring that technology implementations run smoothly and support operational efficiency. -
Web DeveloperBetacom Sep 2008 - Jun 2009Istanbul, TurkeyDuring my internship, I gained hands-on experience with a variety of programming languages and frameworks, deepening my knowledge in web development. I worked on projects that involved designing, building, and maintaining web applications that aligned with both client and business needs. My time at Betacom allowed me to apply theoretical knowledge to real-world situations, expanding my proficiency in key technologies like HTML, CSS, JavaScript, PHP, and MySQL, among others.As part of my growth, I actively collaborated with cross-functional teams including designers, senior developers, and project managers, which provided me with valuable insights into teamwork and project lifecycle management. I was responsible for developing features, debugging issues, and contributing to the overall development of user-friendly and responsive websites. This experience helped me refine my problem-solving skills and learn to meet tight deadlines while maintaining high-quality standards.I demonstrated the ability to meet project objectives and deliver high-quality web solutions that enhanced user experiences. My time at Betacom was instrumental in developing my technical expertise and laid the foundation for my continued professional growth as a web developer.
Ruzgar Y. Education Details
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Philosophy -
Computer Programming -
Şişli Anadolu Teknik LisesiWeb Design And Programming
Frequently Asked Questions about Ruzgar Y.
What company does Ruzgar Y. work for?
Ruzgar Y. works for Sachane
What is Ruzgar Y.'s role at the current company?
Ruzgar Y.'s current role is Digital Marketing Manager.
What schools did Ruzgar Y. attend?
Ruzgar Y. attended İstanbul Üniversitesi, İstanbul Gelişim Üniversitesi, Şişli Anadolu Teknik Lisesi.
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