• Direct the creative workflow processes and operations for a seven person in-house creative team, consisting of graphic and digital designers, copywriters/SEO content creators, videographer, photographer, and project coordinator. • Developed and executed comprehensive creative strategies, including concept articulation, vendor negotiation, and shoot production leadership across integrated marketing campaigns spanning TV, Radio, Billboards, Direct Mail, Digital Advertising, Social Media, and Marketing Landing Pages.• Lead creative strategy to enhance communications and boost conversions for specific student segments, academic programs, and geographic priorities.• Cultivate relationships with print vendors, university ambassadors, and department heads to ensure brand consistency and alignment.• Direct Web User Experience team to optimize user journeys from concept development to final implementation.• Recruit and oversee all creative services, including video, photography, digital, and graphic design, ensuring high-quality deliverables and project success.

Creative and passionate educator with experience in developing and delivering online courses in graphic design and marketing for Wilmington University. Skilled in using Adobe InDesign, Photoshop, and design principles to guide students through various design stages, from foundational concepts to advanced applications. Adept at fostering a collaborative online learning environment and empowering students to achieve their creative goals.Course Expertise: Basic InDesign, Intermediate InDesign, Advanced InDesign, Basic Photoshop, Design for Marketing, Senior Capstone Courses

• Upheld University brand standards, trademarks, and licensing program, ensuring consistency and compliance across all creative assets.• Established streamlined processes and workflows to enhance efficiency and effectiveness in creative development. • Directed all facets of creative services, from initial project planning to final implementation, encompassing video, photography, digital, and graphic design.

Developed and implemented the Wilmington University brand standards and guidelines for internal and external audiences. Led the creative output from the early concept stages through to production. Responsibilities included developing ideas on how to advertise, working with department leads to create a shared vision, and leading a design team to complete projects.

Designed marketing materials, including online and print advertising, large-scale direct mail campaigns, academic program collateral, view books, and digital assets.

Skilled in creating compelling design solutions for both digital and print platforms, ensuring alignment with brand guidelines and objectives. Collaborated with cross-functional teams to deliver high-quality visual assets that enhanced the university's presence and engaged its audience.

Led layout, design, and production for popular location publications at Garbo Design House (design arm of Pulse Publishing LLC). Oversaw website design/maintenance and promotional materials. Provided design support for clients, including print pieces and advertising.