Ridhaa Kapadi Email and Phone Number

We are a Marketing Consultancy for Boutique Hotels. We consult exceptional stays that emphasize aesthetic and innovative concepts.Our services work on a unique hybrid model that adds value to hospitality assets through 2 distinct modalities:1. Digital Interventions with curated online content and collateral creation.2. Working with hotel teams to curate impactful experiences and focussing on revenue enhancement.

Profile: Building digitally innovative solutions and data collection platforms for the Homecare department at Unilever. Roles & Responsibilities:• Strategically Building and Managing the Workflow of the Homecare Content Hub - Cleanipedia• Accruing Continual Website Visits & Accurate First Party Data • Curating Precise First Party Data as Target Audiences for Re-Marketing for Brands• Campaign Conceptualising, Strategising, & Planning across Homecare brands + Cleanipedia• Content Planning & Creation across Social Media Platforms, Website & Google Search • Paid Media Performance Tracking & Analysing for Facebook & Google Search• Financial Accountability & Tracking Across Agencies & VendorsKey Homecare Brands: Surf Excel, Love & Care, Comfort, Comfort Pure, Domex, Cif, Vim LiquidTargets Achieved:• 28M Website Visits in the 1st Year of Operations • Increased the Avg. Time Spent Per Page from 25s to 2 mnts• 2M First Party Cookies Collected For Surf Excel's Campaign - Increasing their CTR by 2% • Continual CTR of 2-4% Across Cleanipedia's Facebook Ads

Profile: the core profile encompasses working with & training a set of Jr. Executives, to manage a number of accounts from varied industries. The role demands a combination of macro-level strategizing & micro-level execution. The approach on managing accounts is more business-centric and strategic, whilst also focusing on creative execution. Roles & Responsibilities: • Client Servicing & Communications across brands • Campaign Strategising & Planning across Social Media Platforms • Content Planning & Creation across Facebook, Twitter, Instagram, Website & Google AdWords• AdWords Account Planning across the Google Search & Display Network• Paid Media Performance Tracking for Campaigns on Facebook, YouTube & Google• Influencer Mapping & Management across Industries• Working with Creative Strategy on Campaign Conceptualisation • Financial Accountability across key clients Clients: BIC Cello, Discovery Channel India, Eureka Forbes India, Awfis Co-working Spaces & VKL Spices.

Profile: Serviced a set of clients across a spread of industries and markets. The core profile is servicing and execution centric and relies on high client conversations; up-selling products, ideas and skills, creative solutions, content creation, copy writing, campaign planning and analytical reporting of media and non-media campaigns. Roles & Responsibilities: • Client Servicing & Communications across brands • Campaign Strategising & Planning across Social Media Platforms • Content Planning & Creation across Facebook, Twitter, Instagram, Website & Google AdWords• AdWords Account Planning across the Google Search & Display Network• Paid Media Performance Tracking for Campaigns on Facebook, YouTube & Google• Influencer Mapping & Management across Industries• Working with Creative Strategy on Campaign Conceptualisation • Financial Accountability across key clients Clients: BIC Cello, Discovery Channel India, Eureka Forbes India, Awfis Co-working Spaces & VKL Spices.

Profile: The core profile consisted of marketing & research analysis in the Private Wealth Management department. The internship encompassed preparing pitches for High and Ultra-High-Net-Worth (HNIs & UHNIs) clients. The role required an understanding of product categories such as: Trust Funds, Wills, Safety Nets, and Estate Management. Roles & Responsibilities: • Research and data analysis on current product portfolios• Studying pitches for new and existing clients• Customising pitches on the basis of various product categories (Trust Funds, Wills, Safety Nets, and Estate Management)• Collating and creating content for the company Wikipedia page• SEO marketing and performance analysis • Event planning and strategising • Assisting and minuting business meetings

The Study: The core profile required Research Assistance on an independent study conducted by Marketing Professors at Royal Holloway University, and The National Trust UK. The aim of the study was to validate the National Trust’s reasons on raising funds for the 800th anniversary, of the sealing of the Magna Carta. Simultaneously, Marketing Professors conducted the study for academic purposes – to understand the impact of heritage sites on consumer behaviour and psychology.Roles & Responsibilities: • Creating an apt survey for the National Trust as well as the Professors at Royal Holloway. • Taking surveys and interviewing pedestrians or visitors at Runnymede• Presenting and debating collated data to the National Trust on a weekly basis• Tabulating all gathered data onto SPSS• Analysing data on SPSS (via Frequency tests, Descriptive Tests, T-Tests, ANOVAs, Correlations and Regressions)• Tabulating and graphing results • Concluding the study in relation to the suggested hypotheses.

Profile: The core profile consisted of business administration and shadowing the CEO. Established a basic understanding of cardiology devices – primarily pediatric and interventional cardiology. Exposed to B2B marketing strategies by: communicating with hospitals and various stakeholders in India, whilst procuring surgical devices from organisations across the world. Roles & Responsibilities: • Communications across hospitals and International organisations • Administrative management (managing email accounts + telephonic conversations) • Assisting and minuting business meetings Clients: Pan Medical (USA), InSitu Technologies (USA), Medicut (Germany) & PushMed (China)