Ridhi Gupta Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Gurgaon, India

Haryana, Hp And Chandigarh

 Sales & Distribution Management of Park Avenue (Men’s Grooming & Fragrance) - Handling an annual turnover of 450l, liaising with 2 TSMs in a network of 68 rural and urban stockists - Collaborating with Value Chain for Demand Planning process at depot level to maximize order fill-rate - Monitoring merchandising standards, planogram and product visibility, and monthly BTL activities - - Pulled up GOLY in HP and Haryana to 21% and 15% respectively in a retail universe of 7000+ outlets Rural Coverage Expansion - Designed a coverage expansion model based on Census data, Neilson trends & competitive benchmarking - Recruited, managed and trained 20 salesmen to execute coverage expansion to 23+ towns across rural Haryana and HP, generating a monthly revenue delta of 4.5 lakh

Mumbai Area, India

1. June - July: BangaloreDevised a plan to increase the width of distribution, benchmarked against key players in the industry2. August - September: LudhianaDevised a plan to gain market share in the liquid category through distributor initiatives, wholesale activities and super stockist network expansion (Ludhiana, Jalandhar and nearby towns)3. October - February : Calcutta and Rest of West Bengal (ROWB)Acting ASM for three TSM territories for a period of four months. Managed a turnover of 65+ lakh and a team of 25 salesmen. Worked extensively on a grooming advisor project in Urban Calcutta, designed major SOPs, instated performance review systems and automated secondary sales data collection.

Mumbai Area, India

Study of distribution network of handwash to increase turnover- Mapped wholesale and retail outlets in Maharashtra & Chattisgarh, devised sell-in and sell-out plans - Benchmarked against industry players, surveyed 95+ outlets to gauge market interest in the offerings - Designed and implemented a pilot for 4 weeks understand market response to key recommendations - Achieved record growth in sales during pilot; Identified and initiated a new channel for sale of sachets

Noida

- Analyzed role of DTAAs in Indian taxation system and its practical implications in OECD- Understood round tripping and treaty shopping and its impact on taxation policies- Reviewed and summarized DTAA court cases to figure vulnerabilities within organization

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Management Studies, Finance, General

Activities and Societies: Economics Society

Education record