Ridhi Brahmwar Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

Designing experiences for an AI language tutor

San Francisco Bay Area

Spearheaded design for the Safe Reporting initiative escalation flows, reducing response time on critical safety issues for dashers by 66%, by prioritizing and triaging issues for support agents.Drove design for Consumer Fraud initiatives: Photo Collections for claims, Signature on Delivery, PIN code. Together leading to expected savings of $19M in profit.Designed new features for Consumer Chargebacks Fraud: Pause & Review by a support agent (instead of auto-block), and agent-assisted checkout when payment needs verification, together increasing gross order volume by $27M.For Dasher Fraud: Led Design for Payout Deferrals + Warnings, reducing instances of dasher fraud by 33% YoY. Standardized designs for education, notification, and escalation of dasher contract violations.Led vision and strategy work, including fraud design principles and hosting workshops for ideation and education.Pioneered and designed Customer-Dasher Auto Chat Translations (my Hackathon idea), resulting in 7.7-15.6% reduction in Never Delivered Orders when languages are mismatched (7-10% of orders), contributing to a combined annual profit improvement of over $925k.

San Francisco Bay Area

Led design for revenue growth, including features for subscriptions. Helped grow revenue per user by 6.5%.Designed for global audiences, including regionalized features specifically tailored for Asia.Led design for Video Chat, including features tailored to dating: time limits and post-chat follow-up.Added dating preferences for users who identify with different orientations and genders, to promote inclusivity and diversity.

San Francisco Bay Area

Project lead, Designing UI/UX, creating user journeys and capturing edgecases while collaborating with engineers to build products.

Bangalore

Design agency that creates digital solutions. I worked as an embedded product designer for the following clients:Pratham Books (EdTech): Designed translation, offline access, user dashboard for content management, audiobooks, reading list, and review system for StoryWeaver. Helped empower educators, parents, and children to create 16,000+ stories, with 2.8M reads.Linkstreet (EdTech): Designed online classrooms, quizzes, and growth management dashboard for RapL, a micro-learning tool that’s helped 20,000+ businesses teach employees the skills they need to grow.Flipkart (e-commerce): Designed product and user experience for 2Gud from the ground up, which 10,000+ people have downloaded to buy verified refurbished electronics. Paisool (e-commerce): Conceptualized and designed an MVP for local grocery vendors that helps them grow their customer base with features like easy credits, custom subscriptions and scheduled delivery.

United Kingdom

Designed and owned end-to-end product for onscreen keyboards for displays in 32 languages for high end Jaguar and Landrover models (Touch/Touch pro/Touch pro duo). Also designed UX for seats & system settings.

Bengaluru, Karnataka, India

One of the top design agencies in India. I started as an intern and was converted to full-time. I worked for:Johnson & Johnson: Qualitative interviews and research synthesis to identify opportunities for an oral care product that appeals to the masses of India.Panasonic: Created a new e-commerce website concept for Panasonic after conducting market research & competitive analysis of existing e-commerce platforms.

Master'S Degree, Human Computer Interaction

Bachelor Of Design, Industrial And Product Design