Ridhima Jaiswal is a Design Research, UX Research, Design Thinking and Strategy at Rapido. She possess expertise in design thinking, design strategy, ethnography, user centered design, research design and 11 more skills. Colleagues describe her as "Rdhima's research work in EdTech moved our product design forward at a time of great change. I appreciated her constant questioning and advocacy for our users. She now has the rare experience of understanding this complex EdTech market well but would certainly add tremendous value to any industry. A pleasure to work with!", "I had the pleasure of working hand in hand with Ridhima at Macmillan Education for a period of 2 years, as a member of the UX research team for educational digital products. Ridhima is an outstanding UX researcher and a fantastic work colleague. She is truly passionate about UX, with a deep knowledge of the practices in the research profession and excels at applying qualitative research methods. She is a very effective planner, a resolute executor of research activities and a compelling communicator: Her skills to communicate verbally and visually ensure that the relevant information makes an impact on the appropriate audience, either to the design team or C-level positions. What makes Ridhima an exceptional researcher is the fact that she is able to globally seize customer and business scenarios and trends, and draw rich strategic directions for any product or service. Having her onboard is a guarantee that the entire UX team will progress in the right direction and that the business will be provided with a deep knowledge of their customers and business opportunities.", and "Ridhima is highly respected for her knowledge of many aspects of user research approaches and the tenacity she brings to delivering quality evidence-based user research. The research Ridhima conducted on the projects we worked on together provided in-depth valuable insights and helped especially when needing to make difficult decisions. Ridhima is also a team player and strives to maintain good working relationships. I whole heartedly recommend Ridhima and even though we are no longer working together and live many miles apart I consider Ridhima my friend."