Ridho Hidayat Email & Phone Number

West Java, Indonesia

Jakarta Metropolitan Area

At POPS Worldwide Indonesia, I had the privilege of being part of the Product Development team, a new division established in January 2022 under the Strategic Services Department. Within this role, I assumed the primary responsibility of crafting innovative initiative proposals leveraging our wide array of products, ranging from Influencer Marketing, YouTube MCN, Creative & Production, to B2B Social-Commerce solutions.Reporting directly to the Product Development Manager, I was entrusted with not only contributing to but also co-leading the operational processes of our branded content business. This played a pivotal role in strengthening our revenue streams through collaborations with creators under POPS MCN. Together, we created new and original programs poised for monetization by various brands.Additionally, I was honored to be assigned as the Project Lead for a key retainer client, an Innovative Medicine Company. My role encompassed meeting their digital campaign requirements, which involved the utilization of Brand Ambassadors/Digital Spokespersons, Regular Influencer Campaigns, and Digital Buzzers.During my tenure, I had the opportunity to achieve remarkable milestones:1.) Exceeded H2 2022 targets by 234.89% in just 6 months, with a GP of 169.3%.2.) Secured our first International Brand Ambassadorship project with a Korean Actor.3.) Awarded as the "Rising Star of The Year 2023."4.) Nominated for "The Most Improvement of The Year 2022."

Jakarta, Indonesia

In my role as Influencer Marketing, I played a pivotal part in our team's success, taking on a wide array of responsibilities. I meticulously planned influencer campaigns across platforms like Instagram, Twitter, YouTube, Blogs, and TikTok, crafting comprehensive proposals to ensure resonance with our target audience.A data-driven approach was at the heart of our influencer strategy, as I harnessed tools such as AnyCreator (AnyMind's internal influencer marketing tools), Influencer Marketing Hub, and Analisa.io to make well-informed recommendations tailored to our client's unique needs. Staying at the forefront of the ever-evolving digital landscape was a commitment I upheld, ensuring that our strategies were always on the cutting edge.A significant facet of my role involved adeptly negotiating between our company and external partners, be it Influencer Managers, Talent Management, Vendors, or clients, solidifying successful partnerships. Building and maintaining strong relationships with a diverse range of stakeholders, from social media influencers to communities, celebrities, and digital activists, was a cornerstone of my work, creating a vast network of resources.Budget planning, strategic allocation, and hands-on campaign execution were all part of the mix. Together, these efforts led to successful pitches and collaborations with a notable list of clients from Traveloka and Supermi Nutrimi to TRI, Pizza Hut, Blibli, and many more.In recognition of my contributions, I earned the title of "Best Influencer Planner" for the Initiative Proposal Project in 2021 and was honored as the "Rising Star of The Year 2021" within the Internal Awards Division, celebrating my substantial impact on our team's achievements.

Jakarta, Indonesia

As a part of Marketing Project Team in ShopeeLive, I am responsible in:-Developing new streaming ideas for ShopeeLive ad-hoc campaigns or big campaign- Assisting ShopeeLive Content team in preparing streaming programs - Coordinating with the respective team and keeping the timeline as it should be.- Brainstorm the ideas in order to reach more viewers for ShopeeLive- Align with Business Development to collecting the SKUs that will be reviewed in ShopeeLive- Project coordinator for ShopeeLive- Briefing daily content and making good relation with the KOLs- Analyze key performance insights- Developing deck brief for ideas bumper, logo, title and tagline for new streaming ShopeeLivePrograms : Brand Exclusive (L’Oreal, OPPO, ERHA, Reckitt Benckiser, foristastore) Shopee Hura Hura, Shopee Jutawan (7.7 & 8.8), Corona News, Shopee Daebak (KCON 2020), Shopee Serba Murah, Super Festival 9.9 : Al Ghazali, 11.11 Konser Pejuang Big Sale : Afgan, Shopee Kaget, Shopee Cerdas Cermat, 12:12 Birthday Sale Atta Halilintar & Sandra Dewi

Jakarta Selatan, Jakarta, Indonesia

As a part of Marketing New Retail Team in Tokopedia, I am responsible in:Paguyuban (Community) admin and Group Manager (Maintain)- Communicated every information about Mitra Tokopedia to Paguyuban community group and had a direct contact to Mitra Tokopedia at Bekasi, Depok, Bandung, Tangerang, Medan, Lampung, Pekanbaru, Surabaya, Jambi, Bali, Bogor, Palembang, Malang, Semarang, etc.- Created Standard Operational Procedure (SOP) at Paguyuban community group of Mitra Tokopedia Marketing Content- Created daily contents for Paguyuban community Whatsapp Group of Mitra Tokopedia in 20 cities - Create content “Bacaan Orang Warung” for Aplication Mitra Tokopedia to read under 4 categories.Design Urgent Needs- Created guideline to display pictures of SKU and standardize to every SKU in Mitra Tokopedia application- Created design marketing purpose or promotion at Mitra Tokopedia application, specifically on the home page banner and promo page, Paguyuban community group (Paguyuban content and all information)- Created design related to event Mitra Tokopedia, such as Kopi Darat (Kumpul bersama Paguyuban Mitra Tokopedia) at 20 cities and Festival Gerakan Warung Nasional (official merchandise, GIF Instagram, Instagram Feeds @Gerakanwarungnasional, Supplies for Booth Mitra Tokopedia, Poster, Banner, Booklet, Countdown, Invitation, and Microsit, etc)Event Marketing- Create Marketing team for Photoshoot Brand Ambassador of Mitra Tokopedia (Bang Urus and Bu Mitra)- Presented information with aim to educate Mitra Tokopedia during “Kopi Darat” (Kumpul Bersama Paguyuban Mitra Tokopedia) event- Assisted marketing team to make video of Mitra Tokopedia story for “Festival Gerakan Warung Nasional”- Supported marketing team to create a guideline for “Aksi Hias Warung” (Pre Journey Festival Gerakan Warung)- Generated concept for Festival Gerakan Warung Nasional teaser

Greater Jakarta Area, Indonesia

Responsible to digital media division, ticketing division, tenant division, and promotion & relation division to support promotion or campaign publication, social media activities, media partners, and KOL management. Also responsible for ticket sales strategy, instagram ads and tenant cooperation for the event. @bvoria_- 1500 tickets sold out - 8 tenants sold out - More than 150 KOL (Micro & Macro) - Profile visit 23.997, Reach 18,782, Impressions 191,998 on instagran with 1700++ followers

Jakarta

1. Assisting to research, filing, data entry, and recording with accurately and complete regarding financial records.2. Make daily journal in Accounting Software for any kind of transaction 3. Responsible for petty cash and make monthly report4. Responsible for end to end reimbursement process 5. Handling sensitive or confidential information with honesty and integrity.6. Learning how to work as part of the Accounting team to compile, analyze data, track information.7. Assisting to input faktur pajak masuk & keluaran to E-Faktur 8. Make monthly report for Sharing Fee based on Subscription and Redemption7. Become a maker for IDX Net

Jakarta

Responsible for the creative strategy, social media, content and work with digital marketing team (marketing & repoter) for Bvoice Radio’s branding. Also supervises the work of Art Director and Creative Staff to on air and off air project. Evaluate and ensures the quality of creative content & design. - Supervises 11 Creative Staff - 1500 registrants for bvoice radio - Instagram followers go up more than 3000 - New face of bvoice radio (Feeds & Content) - Best Managemant of The Year 2018

Jakarta

Responsible for audio content of broadcast delivered over the radio and ensuring everything runs on schedule while the show is on-air and develop the content. - Morning Voice - Showtune - Bspeak - Breaker Show - Night Sound

Jakarta

Produce graphic art and visual materials for promotional material of Bvoce Radio on air & off air. Make a concept for on air Bvoice Radio and work as a team for Bvoice Radio’s branding. - Coordinator Publication of Bvoice Radio farewell and Regeneration “ Mardi Grass” Publication Division of Bvoice Radio off air : - Profile Artist (ProArt) Bvoice Radio ‘Magnitate Millennials’ 22-23 May 2017. Ben Sihombing, Calvin Jeremy, etc - Expo & Bunga Rampai FEP (Freshmen Enrichment Program) 29 July - 26 August 2017. Ramengvrl, Matter Mos, Adrian Khalif. - Seminar Broadcast Knowledge XVI ‘Radio Magnetic’ 10 October 2019. Senar Senja, Ardhito Pramono, Fourtwenty.

Jakarta

As Creative Director, I’m the one who in charged in managing concept, publication, and decoration