• Founded the business, which manufactures and wholesales fermented chilli sauces.• Grew the number of stockists to 150 stores in 12 months. Stockists included Choppies, Spar, Pick n Pay.• Compared to academic experiences, I was involved in the "real" business flow. The experience is invaluable in understanding manufacturing, procurement, sales, marketing and distribution operations.• As part of a project to test direct-to-consumer sales, I worked extensively with APIs between payment gateways, MariaDB + Python ERP systems, AWS Lambda. Additionally the project involved React, Netlify, and TailwindCSS.

As the Senior Data Scientist at Nestify, I spearheaded data-driven solutions to optimize short-term rental property listings, focusing on developing an empirical approach to determine optimal prices.Key Projects:1. Built a data pipeline to extract booking data from AWS RDS.2. Implemented a time-based predictive model for accurate forecasting.3. Utilized latitude and longitude to normalize location data.4. Applied clustering to group properties for targeted analysis.5. Developed a hierarchical modeling approach with country and cluster-specific models.6. Worked on rapid prototyping to deliver a production-grade solution within 6 weeks.7. Initiated the development of a revenue optimization function.Technical Skills:- Julia (primary), JavaScript- Julia Packages: DataFrames.jl, MySQL.jl, Clustering.jl, Flux.jl, Genie.jl, and more- Next.js, Shadcn for frontend; Genie.jl for APIs- AWS RDS- Julia Module ArchitectureThe project was terminated before completion, but I had envisioned a timeline until May 2024, implementing weighted predictions and the revenue optimization function.

• Grew clients from zero to 25 retainer clients in 18 months.• Managed a team of 14 persons.•  Founded and managed a full-service digital agency. As a young agency I executed every service prior to bringing on specialist hires.• Raised brand awareness for clients using media buying, creative and new media channels.• Brand strategy consultations for the year ahead, brand relaunches, new product lines and brands entering South Africa.• Consulted on Odoo ERP implementation.• Automated reporting and dashboards of media spends and social media performance using Google Data Studio.

I was Associate CEO as well as Head of Analytics at Digital Republic. My time at Digital Republic was an amazing expansion of my career in digital marketing. My time with Digital Republic provided unparalleled experience in the sector. Through my roles leading a team of over 10 people I played a lead role in operations.As an executive team, we formed a fantastic relationship. Working together as well as independently. I worked closely with clients applying brand strategies to data from the Tracx listening platform and advanced BI using Power BI. Understanding the brands and using Tracx we delivered deep insights for clients.Being a company that provides digital media monitoring, analytics, traditional media monitoring, market research and digital marketing through its collective group of companies, I worked closely in all businesses. Away from digital marketing I lead a key market research project on the banking sector in South Africa under Digital Republic. Alongside operations and account management, I carried the role of business development. Business development came to be my primary focus over the 13 months. Having signed several brands I developed a much larger relationship with the brands I interacted with, both those that I signed and those that I hadn't.

I was CEO of Mayet Economics, a bespoke South African manufacturing sector market research firm, which utilises empirical research to deliver quantifiable business-success returns on market research.I actively led all Mayet Economics' research and consulting activities. My focus was manufacturing sector specific analysis of the South African economy, towards developing empirical means of profit growth and risk reduction.I have worked on projects with a cumulative investment exceeding US$1bn. Services delivered in projects, include:Industry AnalysisCompetitor IntelligenceMarket SegmentationDemand ForecastingPricing ResearchNew Market AnalysisAfrica Analysis

I conducted desktop research on African, Asian and Afro-Asian economic markets and relationships. My work covered various sectors, including: power, energy, infrastructure, mining and financial. The research covered both quantitative and qualitative analysis of economic and political subjects and variables. As project demands varied, I had the opportunity to work in a team for projects as well as carry out certain projects independently.Notable clients that I worked with at Frontier Advisory included: Rand Merchant Bank, Aveng, Webber Wentzel, Standard Bank, China EXIM bank, MasterCard and WESGRO.I gained project management and research experience, conducting both desktop and on-the-ground research for inter alia country and sector-specific reports. During my position I was invited as a guest speaker by the South African Institute of International Affairs (SAIIA) to speak on Indo-African economic relations.