Ridima Mittal Email & Phone Number

Switzerland

Geneva Area, Switzerland

• Geneva based Non- Profit organization supporting PhD students financially and academically to groom them for the economic and finance industry.
• Managing internal and external communication to reach the alumni, existing and prospective students.
• Crafting creative copies for direct mail, print and digital ads.
• Writing and proofreading brochures, newsletters, presentations, research reports and other promotional material.
• Drafting and scheduling original content on Linkedin internal platforms.
• Recorded an upsurge of 50% in terms of interaction and involvement of students on social platforms.

Geneva Area, Switzerland

• Self-owned travel and lifestyle blog.
• Publishing travel stories and travel experiences making it an informative platform for an inquisitive traveller. More than 15000 organic followers on Instagram with 1000 views per month on the blog. DA17 and PA30 in.

Geneva Area, Switzerland

A Geneva based food start-up connecting home cooks with food lovers. Produced more SEO friendly content and posts. Organic reach for Facebook and Instagram had seen an increase from double digits to a thousand on a weekly basis. Boosted involvement of existing chef community and prospective customers via disseminating newsletters, story boards, brand.

Geneva Area, Switzerland

• Geneva based Non- Profit organization supporting PhD students financially and academically to groom them for the economic and finance industry.
• Managed internal and external communication to reach the alumni, existing and prospective students.
• Crafted creative copies for direct mail, print and digital ads.
• Wrote and proofread brochures, newsletters, presentations, research reports and other promotional material.
• Drafted and scheduled original content on Facebook and Linkedin, both public and internal platforms.
• Recorded an upsurge of 50% in terms of interaction and involvement of students on social platforms.

Geneva Area, Switzerland

• Geneva based online luxury magazine magnifying artistic living and tourism for Switzerland.
• Published SEO rich articles based on luxury services and experiences. Used Google Search Console to survey the best of results on Google Analytics.

Gurgaon, India

• A partnered firm with their market and presence in India, owned manufacturing, promotion and selling rights for Lacoste branded apparels, bags and shoes.
• Increased response rate to seasonal and occasional direct mail letters by almost 35%. Managed content production, schedule and reporting.
• Helped to grow business 20% year-on-year by developing segmented and targeted ATL and BTL campaigns, reaching a total of 10 million+ prospective customers.
• Drafted advertorials, news releases and technical documents, ensuring strict adherence to effective communication principles. Also cultivated creative copy for website, marketing videos and promotional contests.
• Developed concept for seasonal campaigns, including End of Season Sale and Signature product launches. Resulted in a rise of more than 25% in revenue generation as compared to last season.

Gurgaon, India

• India based branch of Swiss firm promoting and selling Swiss Army Knives, Travel Gear and Watches.
• Created releases for bloggers, press and media, including brand history, evolution of the categories, latest launches, promotional contests and product features.
• Wrote content for the India-specific website, www.victorinox.com/in, including B2B market, corporate and internal information.
• Edited existing copy for print advertisements and other customer communication produced in the media division.
• Led copywriting efforts for third party vendor partnerships, bringing in additional thousands of inquiries.

New Delhi Area, India

• The BTL wing of leading Radio station in India, executing events for the clients.
• Spearheaded advertising campaigns for clients and assisted in the organization of brand- specific events.
• Produced creative taglines, marketing materials and content for clients to increase brand awareness.
• Wrote case studies to reflect client's business goals and events’ outcome which were implemented successfully.

Master Of Business Administration (Mba), Marketing

Activities and Societies:  Chief Student Editor of Manthan, IBS Mumbai’s quarterly corporate magazine  Chief organizer of Kritiv, IBS.

Bachelors (Honours), English/ Literature

Activities and Societies:  General Secretary of Cultural Society, Sri Venkateswara College  2nd Best Actress in St.Stephen’s College.