Muhammad Ridha Rama Armanda Email and Phone Number
Hello, I'm Rido, a results-oriented and experienced professional in Performance Marketing, driven by core values of consistency, sociability, creative work, and a relentless pursuit of expertise. With a strong background in managing ad campaigns across platforms such as Meta, TikTok, and Google, I excel in orchestrating digital advertising campaigns. In my previous role as a Performance Marketing Associate for RevoU Project’s pre-launched online catering business, I demonstrated proficiency in lead generation through PPC Advertising (Meta and Google ads), A/B testing, data analysis, and crafting compelling digital ad materials. This enabled me to make data-driven decisions that consistently delivered outstanding results. My expertise extends to executing online advertising campaigns, budgeting and forecasting, marketing analytics, and fostering organic social media growth through the implementation of design software and AI-powered tools. Notably, I successfully decreased the cost per result by 34% and increased the Click-Through Rate (CTR) by 132%, showcasing my acute attention to detail, analytical acumen, problem-solving proficiency, leadership, and strong communication skills. With a unique combination of analytics strategy, creative thinking, and a track record of driving down costs while maximizing performance, I am well-positioned to excel as a Digital Marketing Specialist and deliver exceptional outcomes.I am eager to look for professional experience through Performance Marketing Specialist or Digital Marketing Strategist position. If you ever be interested on working with me, please take a look at my CV and portfolio at bit.ly/RidoDM. You can also contact me here on LinkedIn or through ridorama.business@gmail.com.
Pt Integrasi Muda Teknologi
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Senior Digital Marketing SpecialistPt Integrasi Muda Teknologi Jun 2024 - PresentKota Tangerang, Banten, Indonesia -
Digital Marketing SpecialistPt Integrasi Muda Teknologi Apr 2024 - Jun 2024Kota Tangerang, Banten, IndonesiaUpdate September 27, 2024- Optimized user experience, achieving a 90% engagement rate, 1.45 average pages per session, 41.40% scroll depth, and 58 seconds active time for IMTeknologi.- Improved mobile PageSpeed Insights score from 27 to 75 (+177.78%) and desktop from 43 to 99 (+130.23%). Accessibility, Best Practices, and SEO scores for IMTeknologi and the other sites also saw significant improvements.- Utilized Google Analytics 4 to analyze sales data and Looker Studio to Design user-friendly reports, identify top-performing products, optimize marketing channels, and create clear.- Led Meta Ads for IMT and Evoview, reducing cost per result by 46.15%, increasing CTR by 97.56%, Decreased CPM by 70.58%, Reduced CPC by 41.93% and achieving 800 conversion with a 16 million IDR budget over 5 months.- Managed Google Ads for IMT, Evoview, Indosmartech, and Videotron Specialist, reducing cost per conversion by 40%, increasing CTR by 39.26%, Decreased CPM by 50.88%, Reduced CPC by 31.57% and generating 700 targeted deals from Generated 3,200 conversions and from a 120 million IDR budget. - Increased total sales achievement by 4827.02% exceeded the target, reaching over 4 billion IDR in a month.- ROAS improved significantly, rising from 1:43.86 to 1:148.41 (+238.31%).- Developed and executed organic social media strategies for IMT and Evoview, creating a strong brand identity that increased engagement and established them as trusted sources in the B2B IoT industry.- Enhanced SEO for IMT, Evoview, and Indosmartech through competitor analysis, keyword research, and content strategy, significantly boosting organic traffic and visibility.- Served as Project Manager for multiple campaigns, leading cross-functional teams, defining strategies, and ensuring timely delivery of all projects- Generated over 3,200 conversions and 700 deals through Google Ads and Meta Ads campaigns, while maintaining low CPC & optimizing campaign performance for better ROI -
Digital Marketing SpecialistPt Inspira Desain Nusantara Nov 2024 - PresentTangerang, Banten, Indonesia -
Digital Marketing SpecialistU-Steel Sep 2024 - PresentKota Tangerang, Banten, Indonesia -
Digital Marketing SpecialistEvomotion Jul 2024 - PresentKota Tangerang, Banten, Indonesia -
Digital Marketing SpecialistInterium Jun 2024 - PresentKota Tangerang, Banten, IndonesiaUpdate Oktober 10, 2024- Led discussions and task distribution to optimize a user-friendly website for interior design and furniture, improving user experience and engagement metrics (4,892 sessions, 1.48 pages/session, 53.45% scroll depth).- Collaborated with the performance team to develop innovative marketing strategies and identify key metrics for optimization.- Utilized Looker Studio and Google Analytics 4 to analyze data, identifying the top-selling product and optimizing marketing channels.- Designed a user-friendly Google Looker Studio report to enhance data interpretation and decision-making.- Developed and managed Google Ads campaigns, generating 571 conversions and 227 deals with a budget of IDR 20 million, achieving 68,000 impressions and 4,000 clicks.- Reduced cost per conversion by 33.07%, from IDR 47,358 to IDR 31,696.- Increased click-through rate (CTR) by 28.8%, from 6.18% to 7.96%.- Lowered cost per 1,000 impressions (CPM) by 15.33%, from IDR 388,765 to IDR 329,177.- Reduced cost per click (CPC) by 24.13%, from IDR 5,744 to IDR 4,358.- Conducted keyword research, structured campaigns, and monitored results to provide data-driven recommendations for continuous improvement. -
Digital Marketing SpecialistPt Pro Siber Inovasi May 2024 - PresentKota Tangerang, Banten, IndonesiaUpdate September 27, 2024- Optimized Prosiber's website for user-friendliness in the security system industry by adding CTAs linked to WhatsApp and form lists, achieving 2,115 sessions, 1.28 average pages per session, and a 46.08% average scroll depth.- Collaborated with the performance team to determine the best-selling product and optimize marketing channels through a comprehensive Google Data Report and a user-friendly Looker Studio report, enhancing data interpretation.- Developed and managed Google Ads campaigns aimed at generating leads with low CPC, achieving 237 conversions and 34 targeted deals within a budget of IDR 4.6 million.- Reduced cost per conversion from IDR 25,695 to IDR 14,395 (44.04% improvement), increased CTR from 2.74% to 9.98% (264.56% boost), and decreased CPC from IDR 4,140 to IDR 1,471 (64.5% decrease).- Enhanced engagement metrics and visibility across all projects, driving significant improvements in user experience and marketing effectiveness. -
Performance Digital Marketing AssociateDoyan Ayam Apr 2024 - May 2024Indonesia
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Performance Marketing AssociateRevou Jan 2024 - May 2024Indonesia -
Digital Marketing Bootcamp Project TraineeRevou Sep 2023 - Jan 2024Indonesia- Conducted thorough audience research and A/B testing, pinpointing key demographics for precise targeting.- Developed and Managed a project team as a project manager, guiding discussions, strategizing, and delegating tasks to ensure adherence to deadlines and quality standards.- Designed and Optimized a user-friendly goodchoicekitchenid.shop's landing page, achieving impressive engagement metrics: 90% engagement rate, 1.35 average pages per session, 47.40% average scroll depth, and 56 seconds active time spent out of 5.3 minutes total time. This led to an enhanced user experience and boosted site interaction and visibility.- Analyzed data-driven analytics efforts using Looker Studio (Google Data Studio), Google Tag Manager and Google Analytics 4 to track and analyze performance metrics.- Monitored and Managed online catering business project campaign performance, resulting in a 34% decrease in cost per result and a 20% increase in click-through rate (CTR) for Meta Ads, along with a 29% decrease in CPM and a 24% decrease in CPC.- Optimized Google Ads campaigns, yielding significant improvements: a 58% decrease in cost per conversion, a 132% increase in CTR, and a 167% increase in conversion rate, demonstrating expertise in budget management and optimization.- Developed and Improved SEO for goodchoicekitchenid.shop through competitor analysis and technical enhancements, leading to a substantial boost in organic traffic and website visibility. -
Affiliate Marketing SpecialistTiktok Aug 2022 - Sep 2023Indonesia- Generate one example of a viral or trending video on July 29, 2023, accumulating a total of 372K views and generating substantial affiliate profits.- Plan and upload consistently 3-9 daily videos, optimizing algorithm engagement and content visibility.- Achieve the highest Gross Merchandise Value (GMV) in a month, totaling 11M IDR with 456K product views and 11K product clicks. -
Digital Marketing Executive PropertyDagangrumah.Com Jan 2021 - Aug 2023Indonesia- Optimized social media strategies on Facebook, Facebook Marketplace, and WhatsApp, leading to a 100% increase in company turnover.- Increased Facebook Marketplace engagement by 70% in two months through targeted campaigns and content optimization.- Collaborated with potential buyers on Facebook and WhatsApp, providing rapid responses and step-by-step guidance, resulting in the closure of 25 property purchases in 4 months.
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Digital Marketing ManagerUmmi Collection Mempawah Aug 2018 - Mar 2021Mempawah Hilir, West Kalimantan, Indonesia- Developed a comprehensive digital platform, including logos, banners, and landing pages, contributing to a twofold increase in turnover.- Conducted in-depth competitor analysis, implementing strategies that led to a 150% growth in online sales conversion.- Implemented effective social media campaigns on Facebook, Instagram, and WhatsApp, resulting in a 120% increase in product visibility and sales.
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Graphic DesignerMds Printing Jan 2019 - Aug 2019Pontianak City, West Kalimantan, Indonesia- Enhanced design efficiency, achieving a 50% reduction in turnaround time, resulting in increased customer satisfaction.- Generated a significant 60% increase in sales within three months, particularly during a crucial election period.- Collaborated with over 30 clients, delivering 50+ designs in a month, leading to a substantial 50% increase in demand for banners and related products.
Frequently Asked Questions about Muhammad Ridha Rama Armanda
What company does Muhammad Ridha Rama Armanda work for?
Muhammad Ridha Rama Armanda works for Pt Integrasi Muda Teknologi
What is Muhammad Ridha Rama Armanda's role at the current company?
Muhammad Ridha Rama Armanda's current role is Senior Digital Marketing Specialist at PT. Integrasi Muda Teknologi, PT. Pro Siber Inovasi, Interium, Evomotion, U-Steel, PT. Inspira Desain Nusantara | Performance Marketing / Digital Ads Specialist | AI | VA.
What schools did Muhammad Ridha Rama Armanda attend?
Muhammad Ridha Rama Armanda attended Revou, Institut Keguruan Dan Ilmu Pendidikan (Ikip) Pgri Pontianak.
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