With over 17 years of experience in digital marketing, I specialize in crafting and executing data-driven strategies that drive measurable results in sales, revenue, and business growth. My expertise spans across digital marketing campaigns, e-commerce management, and cross-functional team leadership. I excel in developing and leading integrated marketing programs, from content creation to marketing automation and lead generation. Known for optimizing customer journeys and increasing online engagement, I consistently deliver impactful results for businesses across various industries.Key Competencies:Digital Marketing Strategy: Expertise in creating and implementing comprehensive online marketing strategies to maximize brand visibility and revenue.Campaign Management: Direction of successful multi-channel digital campaigns, including SEO, SEM, PPC, social media, and email marketing.E-commerce & Website Management: Proven ability in managing and optimizing e-commerce platforms and websites to enhance user experience and sales performance.Content Creation & Optimization: Skilled in content development and optimization to drive engagement, improve conversion rates, and support brand positioning.Marketing Automation: Proficient in utilizing automation tools (e.g., HubSpot, Marketo) to streamline marketing processes and improve lead nurturing.Lead Generation & Conversion: Expertise in creating strategies to capture, nurture, and convert leads into loyal customers.Team Leadership: Experienced in leading and mentoring digital marketing teams to execute strategies, optimize performance, and achieve KPIs.

In partnership with Swisscontact on Project VET, I contributed to the development and implementation of vocational education and training (VET) programs aimed at enhancing labor market integration. This role focused on creating blended, individualized learning experiences, combining in-class education with hands-on, work-based training supported by strong employer networks.Key Responsibilities:- Built strategic relationships with VET providers, employers, and other stakeholders to ensure program alignment with industry needs, facilitating smooth labor market transitions for participants.- Drove the adoption of blended and work-based learning models that provided participants with critical hands-on skills, preparing them effectively for employment.- Collected and analyzed data on participant outcomes and overall program effectiveness, sharing insights and results with stakeholders and informing best practices.

Key Responsibilities:- Led the design and execution of 360° online marketing campaigns for clients across various industries, creating tailored internet strategies that aligned with business goals.- Directed Search Engine Marketing (SEM) initiatives, including Pay Per Click (PPC) and Search Engine Optimization (SEO), achieving measurable improvements in client visibility and traffic.- Managed and optimized Google AdWords campaigns to maximize return on investment, applying data-driven adjustments to enhance performance.- Oversaw the implementation of display advertising campaigns, utilizing precise audience segmentation to increase engagement and brand reach.- Analyzed and reported on key performance metrics through web analytics tools, providing actionable insights for continuous improvement.- Executed landing page optimization strategies, improving user experience and conversion rates.- Coordinated the integration of social media, affiliate, and email marketing channels to create cohesive, multi-channel campaigns.- Provided website design and consulting services, ensuring seamless functionality and alignment with digital marketing objectives.

Key Responsabilities: - Led the planning and execution of comprehensive digital marketing campaigns across SEO/SEM, marketing database, email, social media, and display advertising channels.- Designed, built, and managed the company’s social media presence, increasing engagement and brand visibility.- Measured and reported on the performance of all digital marketing campaigns, tracking ROI and KPIs to assess effectiveness and identify opportunities for optimization.- Analyzed market trends and insights, using the data to optimize marketing spend and improve campaign performance.- Developed and tested new growth strategies, continuously innovating to drive customer acquisition and engagement.- Planned, executed, and measured conversion experiments to improve landing page performance and overall customer experience.- Collaborated with internal teams to design and optimize landing pages, ensuring a seamless user experience across all touchpoints.- Applied strong analytical skills to evaluate end-to-end customer experiences and optimize user funnels across multiple channels.- Stayed abreast of emerging technologies, providing leadership and insights on adopting new tools and solutions to enhance marketing performance

At Google Italy, I worked as a Digital Marketing Specialist, engaging with partner marketing agencies to drive business growth through Google’s suite of advertising products, including Search, Display, YouTube, and Mobile. My role focused on introducing AdWords to marketing agencies, helping them navigate and leverage digital marketing solutions for their unique needs.Key Responsibilities:- Engaged premium partners with Google's online advertising products, including Search, Display, YouTube, and Mobile, ensuring effective campaign strategies and optimization.- Introduced AdWords to SMEs, offering tailored advice on leveraging Google Ads for digital marketing growth.- Optimized Google Ads and AdWords campaigns, applying best practices to improve performance, ROI, and customer targeting.- Managed e-commerce tracking and conversion tracking efforts, enhancing the measurement and optimization of online sales funnels.- Delivered coaching in web marketing strategies, enabling businesses to adopt and implement Google’s advertising tools effectively.- Installed and integrated Google Analytics for advanced tracking and performance analysis.- Utilized advanced segmentation in Google Analytics to provide deeper insights into customer behavior and campaign performance.- Created custom Google Analytics reports to deliver actionable insights and strategic recommendations to clients.

Key Responsabilities:- Developed and communicated an onboard marketing platform to reinforce the Costa brand, aiming to achieve or exceed cruise program targets and enhance guest satisfaction.- Collaborated with Corporate Marketing, Guest Experience, and Onboard Revenue departments to optimize onboard marketing programs and materials, ensuring alignment with brand standards and merchandising guidelines.- Led the creation and management of various marketing touchpoints (print, mobile, video, and digital) throughout the guest journey, from in-cabin to public spaces, maintaining brand consistency and visual compliance.- Coordinated, edited, and created engaging content for revenue-generating departments and concessionaires, supporting daily sales performance and ensuring cohesive multilingual brand messaging.- Managed content systems for mobile communications (push messaging), digital signage, and print, ensuring alignment with the overall onboard engagement strategy.- Ensured all onboard revenue opportunities were fully realized without compromising Costa’s brand perception, while enforcing compliance with corporate revenue policies and procedures

Key Responsabilities:- Market Research & Analysis: Conducted market research to identify industry trends, competitor strategies, and consumer preferences. Analyzed data to provide actionable insights that informed and shaped effective marketing strategies.- Email Marketing: Assisted with the creation, distribution, and optimization of email marketing campaigns. Monitored performance (open rates, click-through rates) and made recommendations for improvements based on data-driven insights.- Event Support: Helped plan, organize, and promote both online (webinars, virtual conferences) and offline (trade shows, conferences) events. Coordinated event logistics, promoted through digital channels, and followed up with leads post-event.- Collaboration: Worked closely with sales, product development, and design teams to ensure that marketing efforts were aligned with broader company objectives, facilitating successful cross-departmental initiatives.

- Research & Analysis: Conducted research on the tourism industry in Albania, focusing on trends, market potential, and opportunities for sustainable tourism development. Collected data to support the creation of the organization's tourism initiatives.- Content Creation: Assisted in creating content for promotional materials, reports, and presentations related to tourism initiatives. Contributed to shaping the messaging and branding of the organization’s tourism programs.- Event Coordination: Supported the planning and organization of tourism-related events, workshops, and seminars. Engaged with local stakeholders and international partners to promote the organization’s initiatives.