STATUS: AVAILABLE As a senior designer and brand strategist, I deliver creative solutions that bring incremental value to brands — amplifying the essence of brand DNA through CPG packaging design, visual identity, and 360 brand campaigns.I have built high-performing teams and focused on creating cultural impact and managing highly visible campaigns for Sally Hansen, Nautica, Ann Taylor, Avon, L'Oréal, Adidas, and Calvin Klein, as well as celebrity brands for Faith Hill, Tim McGraw, Jennifer Lopez, and Lady Gaga. Highlights of my career include, but are not limited to:- Conceptualized and executed creative packaging design and visual assets for Sally Hansen's brand partnership with Crayola, driving the strongest category sell-out for the consumer beauty category- Elevated the brand relevance of Sally Hansen among the younger generation through its packaging design and a global launch campaign that highlights the groundbreaking innovation of gel-like nail polish. Drove brand consistency across multiple channels in over 20 countries, resulting in sales reaching a staggering $100 million by the end of the first year.- Increased sales after executing in-store assets of Bourjois for the Europe Distributor Markets, recognized as the brand’s #1 success driver with the launch of the state-of-the-art flagship unit, in-store design identity, and “from Paris to Stockholm campaign”. Core Competencies: Creative Ideation & Leadership, Brand Strategy and Development, Strategic Planning & Execution, Campaign Strategy & Direction, Package Design & Development, Branding Analysis & Management, Brand and Product Innovation, Trend Forecasting & Analysis, Product Development & Design, Team Building, Cross-functional Leadership, Client Engagement & Management, Project Management