Rifath Shaikh Mrics personal email
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A distinguished global real estate professional with a stellar track record spanning over 21 years (9 years in UAE and over 12 years & counting in India). Throughout my career, I have exhibited remarkable prowess in developing and growing businesses across various asset classes, including residential, commercial and hotel properties, to name a few.My expertise extends beyond mere development and growth; I possess a deep understanding of the intricacies involved in managing diverse real estate operation models in various asset classes. From spearheading off-plan projects to overseeing the successful operations in secondary markets, I have consistently delivered exceptional results. My experience and proficiency encompass operations in primary, brokerage, mandate, fractional ownership and other business models, across geographies making me a versatile and accomplished leader in the field.In addition to my extensive real estate experience, I have had the distinct privilege of serving as the President & Business Head of Third Space, a bold initiative of M20 Urban Spaces. Third Space represents a unique concept, where individuals find themselves in a space that exists between their homes (the 'first' space) and their workplaces (the 'second' space). It is within this extraordinary realm that people truly come alive, nourishing their bodies, minds, and spirits. This vibrant environment fosters the exchange of ideas, the building of relationships, and the authentic expression of oneself, all while having a remarkable time.By combining my deep understanding of the global real estate market with my role in Third Space, I bring a holistic approach to the industry. My ability to connect people with spaces that invigorate and inspire them is unparalleled, and I am committed to creating exceptional experiences that resonate with individuals on a profound level.“Join me on this exhilarating journey as we continue to revolutionize the concept of space, empowering individuals to thrive and cultivate their passions. Together, let's embrace the transformative power of the Third Space and redefine the boundaries of what is possible in the world of real estate.”
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Director - InternationalUrbanriseHyderabad, In -
President - Marketing, Strategy, Business Development, Sales & CrmM20 Urban Spaces Apr 2024 - PresentChennai, Tamil Nadu, India• Responsible for branding each project/business vertical including parent M20 brand comprising brand architype definition, brand personality, design language and all brand extensions• Develop & execute operating plan with clearly defined topline & bottomline for each project/business vertical of M20, which currently include: ᵒ 42-acre mixed use project named EAST VILLAGE @ ECR, Chennai (comprising largest club of South India - THIRD SPACE, premium villa project - EDGE WATERS and one of the largest banquet facility in Chennai - EVENTUS). Project value ~ 1,100 crores ᵒ Wellness resort island project at Vadhoo, Maldives ᵒ Plotted development projects & other JD/JV projects in Chennai Executing the same through teams responsible for each function ensuring achievement of profitability target of each vertical• Land acquisition both for M20's future land bank development in high growth corridors across India and identifying lands for acquisition under the fractional ownership business (new vertical) being developed by M20• Negotiating and closing strategic tieups and affiliations with reputed brands and networks Eg., IAC network, O2 gyms, etc to elevate value of M20's offerings to its clients• Direct the design, structure definition & implementation of automation (Salesforce) initiative in Marketing, Sales & CRM depts -
Vice President - Marketing, Strategy, Businesses Development, Sales & CrmM20 Urban Spaces Oct 2023 - Mar 2024Chennai, Tamil Nadu, India -
Vice President - Sales, Marketing & CrmM20 Urban Spaces Dec 2021 - Oct 2023Chennai, Tamil Nadu, IndiaM20 Urban spaces delivers internationally benchmarked real estate products and concepts that exceed expectations. The company’s large-scale multi-development projects include clubs, hotels, event spaces, educational, commercial and residential complexes - across India and the Maldives. M20 Urban Spaces is the property development vertical of The Mohan Mutha group has many prestigious projects to its credit in Chennai and abroad. These include Gold City, OMR; Raga, Oragadam; Swara, Porur; The Lattice, Kilpauk; Warehousing, Madhavaram; Orchid International School, Thoraipakkam; Rain Coral Residences, Hulhumale-Maldives to name a few -
President / Business HeadThird Space Apr 2023 - PresentChennai, Tamil Nadu, IndiaBased on a term coined by Sociologist Ray Oldenburg, Third Space is the space where people spend time between Home (the ‘first’ space) and Work (the ‘second’ space). The Third space is where people truly come alive in body, mind and spirit, exchanging ideas, building relationships, being themselves, having a good time. -
Business Head-LuxuryFlow Realty India Nov 2020 - Oct 2021Bengaluru, Karnataka, India• Profit center head for the luxury projects taken up by Flow, for its 1st year (limited period) as consultant on profit share• Notable Achievement: over 10x sales growth achieved in first 3 months of taking up the 1st project (in south Bangalore) compared to what it had achieved in the last 1 year, which served as the precursor to new projects/mandates acquired by Flow -
Vice PresidentThe Phoenix Mills Ltd. Sep 2019 - Oct 2020Bengaluru Area, India• Managing Phoenix residential projects in Bangalore• Phoenix residential portfolio includes ultra-luxury project like Phoenix Kessaku where units start from Rs 13cr (approx US$1.7 million) per apartment• Grew the broker network by 5x within the first 6 months• Raised monthly lead generation by 3x within 4 months• Raised monthly site visits by 2x within 4 months• Sales achieved post lockdown (Jul to Sep 2020) was 2x of pre-Covid period (Dec 2019 to Feb 2020) -
Director - IndiaThe First Group Nov 2018 - Aug 2019IndiaManaging all India operations involving both Business Development & Sales -
Director Of Business Development - IndiaThe First Group Sep 2017 - Oct 2018India• Managing all India operations involving Business Development & Sales• Achieved expansion of broker network by 4x, active agents/month by 10x & qualified monthly lead generation through brokers by 16x• Business generated from over 30 key Indian cities managed through 3 teams at Mumbai, Bangalore & Delhi. Conducted 56 roadshows (in 18 cities) & 27 exclusive agent client events (in 21 cities)• Based at: TFG office in Bangalore. Reporting to: Rob Burns – CEO -
Vice President - SalesPuravankara Limited Apr 2017 - Sep 2017Bengaluru Area, IndiaPromoted to VP to drive all Bangalore direct & channel sales -
Associate Business HeadPuravankara Limited Jun 2016 - Mar 2017Bengaluru Area, IndiaFunctionally elevated to ABH to head Direct and Channel Sales of South & East Bangalore – 9 projects; managed through 3 Team Leaders (TLs) managing 29 Relationship Managers (RMs) -
Sr. Gm – South Bangalore, Ncr & International Sales HeadPuravankara Limited Jan 2016 - May 2016Bengaluru Area, India• In addition to Int’l Sales, portfolio expanded to head direct sales of South Bangalore – 6 projects; managed through 2 TLs managing 18 RMs• Managing the Gurgaon office team of 2 RMs (driving direct & channel sales) -
Sr. Gm – International SalesPuravankara Limited Oct 2014 - Dec 2015Bengaluru Area, India• Responsible to drive sales/marketing initiatives in all overseas markets (N. America, Europe & Far East; except ME)• Unlocking market potential through Direct sales & Channel Partners in identified overseas markets of interest• Planning & executing sales events calendar & roadshows to untap the maximum potential in identified overseas markets of interest -
Sr. Gm – Business Intelligence & StrategyPuravankara Limited Apr 2013 - Sep 2014Bengaluru Area, IndiaDouble promoted to Sr GM to head the newly formed BIS dept. Recruited IIM graduates from campus to form the team & trained the team to carry out the following functions:• Market Intelligence• New Project Launch• New Product Development• Special Projects• MIS, Review & AuditOutstanding Achievement:Presentation at prelaunch of Purva Palm Beach on March 8, 2014 to over 1,100 clients & brokers at the event. 480 units were sold within 4 days of the prelaunch event. YouTube event video attached -
Deputy General Manager – Strategy (Ceo’S Office)Puravankara Limited Apr 2012 - Mar 2013Bengaluru Area, IndiaPromoted within 6 months of joining Puravankara to be part of the Strategy Team, reporting to the CEO. Tasked with improving efficiencies of all Sales, Marketing & CRM teams across India & beyond (Dubai & KSA). Responsible for formulating strategic policies & procedures, communicating them to department heads & ensuring implementation through continuous feedback via, Daily, Monthly & Yearly Reports. -
Deputy General Manager Of SalesPuravankara Limited Oct 2011 - Mar 2012Bengaluru Area, India• Responsible for managing, training & motivating the sales team for achievement of sales targets• Ensuring the Marketing, Sales & CRM teams work together as a cohesive unit to benefit from the synergies between them as a coherent group• Working closely with Top Management in formulating right price & promotion strategies based on changing market conditionsOutstanding Achievement:Prepared powerful & convincing presentations for Purva Highland & Purva Skywood to better quip Sales Executives to effectively convince clients & close deals. This was partially responsible for the Sales department’s overall Site visit to Deal conversion % to improve from 12.6% in Dec 2011 to 34.3% in Feb 2012 (months when no new projects were launched) -
Sales ManagerAlternative Capital Invest Jul 2008 - Jun 2011Dubai, UaeIn Dec 2008 DEFINE PROPERTIES was taken over by ALTERNATIVE CAPITAL INVEST – the largest German property developer in the UAE, the company still remembered for bringing celebrity endorsed projects by names such as Michael Schumacher, Boris Becker & Niki Lauda to Dubai.Sales Manager, Brokerage – From the originally hired developer role of Property Investment Manager @ Define Properties, reassigned as Sales Manager – ACI Brokerage by top management of the newly merged entity to pursue ACI’s diversification plans (in recognition of changed market realities/opportunities) into the new business vertical – Brokerage• Recruited & trained an entirely new multi-cultural team of brokerage consultants (resell & rental) growing it to a 9 member strong team.• Devised sales policies and the supporting procedures & guidelines to ensure continuous business growth.• Train consultants the ways to effectively generate leads & close deals.• Manage overall sales operations ensuring compliance to company policies -
Sales Manager - InternationalOmniyat Apr 2006 - Jun 2008Dubai, UaeCompany Profile: Part of OMNIYAT HOLDINGS, it has developed its name as the most ‘technologically advanced property developer’ in the region. Properties that offer the next generation technological features coupled with the OYSTER concepts, OMNIYAT has succeeded in establishing a distinct niche for itself in the market. Recipient of 4 CNBC Arabian Property Awards – 2007Joined as a Property Consultant and subsequently promoted to Senior Property Consultant and then to Sales Manager.• Initially operated in Dubai generating sales for the company.• Assigned to develop the international market by transfer to India in July 2006. Purpose was to generate sales of Dubai projects & study the feasibility of future development in India, if viable & profitable. Operated mainly in Bangalore, Mumbai & Kolkata.• Then assigned to setup, manage & operate the London office OMNIYAT wished to establish. -
Property ConsultantDamac Properties Jun 2004 - Apr 2006Dubai, UaeCompany Profile: Part of Damac Holding viz., ISO 9002 Certified with over 5,500 employees in 16 countries, Damac Properties is the largest private property developer in Dubai. A ‘Luxury Lifestyle Provider’ known for its prime location property offerings & stunning architecture. Recipient of 3 Bentley Awards - 2005.· Reach out and sign up Worldwide & Local Real Estate Agents to market property investment offerings from DAMAC.· Contact Personal, Company and Agent leads and facilitate their property investment, which includes understanding investor requirements, analysing various investment options, convincing clients and closing deals.· Maintain continuous communication with clients and agents.· Training external agents so that they best front-end DAMAC to help us meet DAMAC’s sales objectives.· Achieve monthly and quarterly sales targets.Outstanding Achievements· Sold over AED 95 million in Aug ’04. This is the highest sale ever in DAMAC achieved by a single Consultant in a single month.· Maintained over 40 key external agents of DAMAC.· Awarded ‘Best management of Agent’ in 2004· Successful business trip to Nigeria meeting politicians and top business leaders including a presentation at the Nigerian Vice-President’s Residence· Presented DAMAC to the Turkish Delegation to Dubai lead by their Prime Minister Recep Tayyip Erdogan at the DCCI in Sep ‘05. DAMAC was one of only three, and the only organisation from the private sector. -
Sales & Marketing ExecutiveBrother International Corporation Oct 2002 - Jun 2004Jebel Ali - Dubai, UaeWorking closely with company’s key accounts in countries such as KSA, Iran, India, Turkey, Egypt, Syria and other countries in Africa, CIS and the Levant Region.· Ensuring competitive pricing of different products for different clients in our territory (a region covering approx. 25 countries)· Ensuring stock availability and apportioning projected quantities for each distributor / reseller / channel partner.· Preparing Daily & Monthly Sales Reports and participate with management in Analysing Results.
Rifath Shaikh Mrics Skills
Rifath Shaikh Mrics Education Details
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Distinction -
Embedding Leadership Excellence -
The Dubai Real Estate InstituteRera Real Estate Certified Practitioner'S Training -
Marketing -
Aptech Computer EducationWeb Application
Frequently Asked Questions about Rifath Shaikh Mrics
What company does Rifath Shaikh Mrics work for?
Rifath Shaikh Mrics works for Urbanrise
What is Rifath Shaikh Mrics's role at the current company?
Rifath Shaikh Mrics's current role is Director - International.
What is Rifath Shaikh Mrics's email address?
Rifath Shaikh Mrics's email address is ri****@****cos.com
What schools did Rifath Shaikh Mrics attend?
Rifath Shaikh Mrics attended Deakin University, Indian Institute Of Management Bangalore, The Dubai Real Estate Institute, Christ University, Bangalore, Aptech Computer Education.
What skills is Rifath Shaikh Mrics known for?
Rifath Shaikh Mrics has skills like Business Development, Negotiation, Team Management, New Business Development, Business Strategy, Real Estate, Sales Operations, Management, Sales, Marketing Strategy, Customer Service, Business Planning.
Who are Rifath Shaikh Mrics's colleagues?
Rifath Shaikh Mrics's colleagues are Pagidichambula Sai Kiran, Durgam Bapu, Mahadev Bangalore, Bharath Waj, Satheesh Kumar, Arella Ramesh, Vinoth Kumar.
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