Riffat Khan Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

• Product owner of Salesforce Marketing Cloud platform within Fonterra.
• Strategic planning to enable the regions on utilizing the platform to the best of it’s capabilities and support them.
• Design, review and approve the architecture where aligned with the overall vision of the SFMC platform.
• Engaged in hands-on work where required for development and/or support to help the business realize higher value.

Wellington & Wairarapa, New Zealand

• Performed duties as a senior functional consultant in the Marketing Automation team.
• Promoted to Manager Consultant within 8 months based on performance and delivery.
• Leading design and discovery sessions, managing expectation and communications with the stakeholders and ensuring delivery, on-time and on-budget.
• Hands-on build work across all of SFMC Modules, also using AmpScript, SQL and a bit of HTML.

Dubai, United Arab Emirates

• Develop strategic plans for clients for their digital marketing activities.
• Consult on and implement marketing plans for clients.
• Consult on and implement Pardot and Marketing Cloud, the marketing automation solutions by Salesforce, for clients.

Dubai, United Arab Emirates

• Developed strategic plans for clients for their digital marketing activities.
• Consulted on and implemented marketing plans for clients.
• Provided consultation to clients on marketing automation and suggested best solutions from range of products available in the market.
• Consulted on and implemented Pardot, marketing automation solution by Salesforce, for clients.Consulted on and implemented Salesforce Marketing Cloud solution for clients.

Dubai, United Arab Emirates

• Cloud Concept is the longest-serving Salesforce.com partner in the GCC and a Salesforce Platinum Partner. I report directly to Head of Operations & the CEO. Key geographic coverage was GCC.
• Devised marketing strategy and detailed marketing plan and budget.
• Created quarterly pipeline of USD 3.5+ million through multichannel marketing activities like events, email campaigns, web presence, blogs, newsletters, and social media.
• Established performance indicator dashboard as standard measurement tool.
• Organized and ran events, such as 'Salesforce Property Summit 2016'.
• Assisted in appointing new strategic partners and increased revenue through partnerships.

Dubai, UAE

• Managed all aspects of Digital Marketing and handling of all digital assets.
• Designed & executed Email Marketing & Lead Generation campaigns.
• Tripled # of sales leads compared to previous year.
• Managed Google Adwords & Analytics integrations & operations.
• Optimized SEO, SEM and SMM along with Website Management.
• Developed skills & expertise as Pardot SME for project implementations, automation strategy development & consultation.

Dubai, United Arab Emirates

• Defining target market, segmentation of the market into classification and actionable audiences to support Lead Generation.
• Supervise website design and layout, compatible to multiple devices.
• Managing & supervising SEO work for the website including content, site layout & user friendliness.
• Developing Brand Recognition Strategies and executing tasks for Branding & PR building.
• Managing Affiliate marketing activities. Searching and sourcing new channels to market and promote the brand, solutions and website in the target market.
• Managing PPC campaigns and budgets.

JLT, Dubai

• Monitoring and analysis of Business functions and performance.
• Managing in house teams for goal achievement.
• Setting company’s targets guidelines for marketing, SEO, SEM & SMM, planning, budgeting & execution.
• Market Segmentation, targeting and marketing planning.
• Analysis of Marketing & Sales Efforts & Performances.
• Evaluation of channel performance using different sources of Data & Analytics.

Melbourne, Australia

• Define business plan & targets
• Design and implement strategies to achieve sales targets.
• Coordinate and guide other business functions to achieve defined targets.
• Conducting sales analysis.
• Designing & Measuring marketing campaigns’ effectiveness.
• Monitoring existing sales channels & Creating new avenues to enhance sale.

Faisalabad, Pakistan

• To formulate and implement the customer acquisition strategy
• Lead and train a team of around 40 people in the Restaurant.
• Responsible for in-store customers service and delighting customer experience.
• Ensuring Operational Excellence in the Unit.
• Ensuring complete availability of Products.
• Making of budgets and sales forecasts and defining tools to achive them.

Depalpur, Pakistan

• Marketing the Bank's Products to the Targeted Clients.
• Developing new business for the Bank.
• Staying in touch with the existing and old clients.
• Updating the valued client about new policies and offers.

Singapore

• Drafting Reports, Proposals & Prepare and coordinate correspondence and mailing.
• Coordinate the design and placement of any advertising campaign.
• Prepare and mail proposals.
• Assisting and guiding sales staff.
• Managing and organizing production quantity and quality as per client's request.

Kuala Lumpur, Malaysia

• Analyzing market demands and desing suitable business proposals.
• Defining potential markets and client segments.
• Touching the proposed markets and clients and update them about the products.
• Design proposals for meeting client's individual needs and breaking a profitable deal.

Bachelors Of Arts In Business Administration, Marketing Management

Business Administration in Marketing Management

Bachelor Of Commerce (B.Com.), Accounting And Finance

Business Finance and Commerce